How to fix a double counting Facebook pixel in Shopify?
How to fix a double counting Facebook pixel in Shopify?

How to fix a double counting Facebook pixel in Shopify?

How to fix a double-counting Facebook pixel in Shopify?

If you are using Facebook Pixel to track your website’s traffic and conversions, you may have come across the issue of double counting. This can happen when the Facebook Pixel is installed on your website multiple times, causing duplicate events and inflated reporting. Double counting can lead to inaccurate data and make it difficult to measure the true performance of your ads. In this blog, we will explore how to fix a double-counting Facebook pixel in Shopify.

Table of Contents

Step 1: Check for Multiple Pixels

The first step in fixing a double-counting Facebook pixel is to check if you have multiple pixels installed on your website. To do this, navigate to your Shopify admin and click on “Online Store” and then “Preferences.” Look for the “Facebook Pixel” section and make sure that only one Pixel ID is entered. Please follow this video if you want to remove the Shopify Pixel

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Step 2: Remove the duplicate Facebook pixel code to fix double counting

Once you have identified the source of the double counting, the next step is to remove the duplicate Facebook pixel code. Go to your Shopify store admin dashboard and navigate to the “Online Store” section. Click on “Themes” and then click “Actions” > “Edit Code”.

fix a double-counting Facebook pixel

Next, look for the “theme.liquid” file and open it. Search for the Facebook pixel code and remove any duplicate codes that you find. Save the changes and exit the code editor.

Step 3: Verify the changes

After removing the duplicate Facebook pixel code, it is important to verify that the changes have been made correctly. To do this, open your website or store in a new browser tab and navigate to any page. Right-click on the page and select “View Page Source”.

Look for the Facebook pixel code and ensure that there is only one instance of the code on the page. If you still see multiple instances of the code, repeat the previous step until all duplicates have been removed.

Step 4: Clear your cache

To ensure that your changes take effect, it is important to clear your cache. This will clear any stored data on your browser and ensure that your website or store loads the updated code.

To clear your cache, go to your browser settings and select “Clear Browsing Data”. Make sure to select the “Cached Images and Files” option and click “Clear Data”.

Step 5: Test the Facebook pixel

After making the necessary changes and clearing your cache, it is important to test the Facebook pixel to ensure that it is no longer double counting.

To do this, go to your Facebook Ads Manager and navigate to the “Pixels” section. Click on “Test Events” and select an event to test. Follow the prompts to complete the test and ensure that the pixel is tracking events correctly. We have an instruction video to test Facebook Pixel by Event Test tool on the Facebook Event Manager


In conclusion, fixing a double-counting Facebook pixel in Shopify is crucial to ensure accurate tracking and reporting of your ad campaign’s performance. By following these steps, you can easily identify and resolve any double-counting issues and ensure that your Facebook pixel is working correctly.


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