How To Set Up Facebook Pixel Conversion API On Shopify

A Complete Guide For Setting Up Facebook Pixel Conversion API On Shopify

Facebook Pixel Conversion API is a powerful tool that enables you to dive deep into ad insights, providing accurate and real-time data about customer behavior, conversions, and revenue attribution. By integrating this API into your Shopify store, you can effectively harness ad performance, uncover hidden trends, and make data-driven decisions to drive growth and profitability for your business.

Let’s explore the step-by-step guide for setting up Facebook Pixel Conversion API in our article through detailed information about:

Facebook Pixel Conversion API overview
How to set up the Facebook Conversion API?
Testing and verifying Pixel Conversion API installation

Table of Contents

Facebook Pixel Conversion API Overview

The Facebook Pixel Conversion API is a tool that allows advertisers to send events directly from their server to Facebook’s advertising platform. It helps track and measure conversions that occur on a website or app beyond standard website events.

By using the Conversion API, advertisers can collect and transmit custom events, such as purchases, sign-ups, or other specific actions, directly to Facebook for better tracking and optimization of their ad campaigns. This API provides advertisers with more accurate conversion data and helps improve the targeting and effectiveness of their Facebook ad campaigns.

How Pixel Conversion API interacts with websites?

The Pixel Conversion API allows websites to send events and conversions directly to the Facebook server. To interact with the Pixel Conversion API, websites need to implement code on their server to send events and conversions to Facebook. This can be done using various programming languages like PHP, Python, or JavaScript, depending on the server-side technology being used.

When specific events occur on the website, such as a purchase, registration, or lead generation, the website’s server-side code sends a request to the Facebook server with the relevant event details.

The Facebook server receives the event data and tracks the conversions in the Ads Manager. This allows advertisers to measure the effectiveness of their ads, optimize campaigns, and retarget users based on the events.

By using the Pixel Conversion API, websites can track events and conversions more accurately, even if users have ad blockers or privacy settings of iOS 14+ update that prevent the client-side pixel from firing. Additionally, this API enables more control over data transmission and can help ensure compliance with privacy regulations.

How To Set Up The Facebook Conversion API For Shopify?

There are various setup methods, but in this article, we will focus on the “partner integration setup” method. We will walk you through 2 main steps:

I. Add the Facebook app to Shopify

Click on “Add app” then move to Shopify App Store and search for Facebook & Instagram

Next, click on Install to add the Facebook app to your Shopify store:

After that, you will be redirected to Shopify dashboard. Here, click on Add sales channel:

II. Setup the Shopify and Facebook Integration

After completing Adding app, your Shopify Dashboard interface will look like this:

Click on Start Setup to continue. Then, tap Connect Account and verify your Facebook account and password:

Next, choose the pixel you want to connect, then click on Connect button:

After finishing connecting, switch to the Data Sharing section, it will ask you to choose the level. Select Maximum, because it uses the conversion API. It will allow you to share data directly from your Shopify server to your Facebook server.

And that’s our complete guide on setting up the Facebook Pixel Conversion API to your Shopify store!

Testing and Verifying Pixel Conversion API Installation

After completing the Facebook Pixel Conversion API to your Shopify setup, you should test the integration to ensure that the Pixel Conversion API is properly installed and events are being tracked correctly on your Shopify website.

To test and verify Pixel Conversion API Installation, you can use Facebook Pixel Helper and Facebook Event Test Tool.

Facebook Pixel Helper (or Meta Pixel Helper) is a browser extension created by Facebook that helps advertisers troubleshoot and validate the installation of their Facebook pixel on their website. By using the Facebook Pixel Helper, advertisers can easily see if the pixel is correctly installed on their website and if it is sending the right data back to Facebook.

Additionally, Facebook Event test tool is a tool provided by Facebook that allows developers to test their integration with the Facebook Events API. This tool ensures that the events created on Facebook are functioning as expected and that any interactions with the Events API are working correctly.

To use Facebook Pixel Helper, let’s follow these steps:

Click this link: https://chrome.google.com/webstore/detail/meta-pixel-helper to visit Chrome Web Store and set up Facebook Pixel Helper”
Check if the Pixel installed on your website has the same Facebook Pixel ID as the one you see in Events Manager
Next, go to your website and click the Pixel Helper icon next to your address bar. A drop-down menu will appear. It will show different pixels on your website.
If there are issues with any of these, the Facebook Pixel Helper will let you know.
A green checkmark means the pixel is working properly on your site. If something goes wrong, you’ll see a yellow or red icon. You will also be given a brief description of the problem.

If you want to use the Facebook Event Test tool to test specific events, let’s follow our guide:

From your Facebook Business Manager, choose Event Manager, then move to Data Sources.
Click on “Test Events”
Enter your Website URL
Click on Open website
Interact with your app or website to check the events you’ve set up. Your interactions will appear in the Test Events tab soon

After going through the last step, if the event test tool is displayed like the image below, it means you have successfully installed it. When the screen shows “deduplicated”, it shows that Facebook has received the event and processed it successfully

Final Words

In short, Facebook Pixel Conversion API allows you to send valuable customer data directly to Facebook, enabling enhanced tracking and optimization capabilities for your Facebook ad campaigns. Hence, setting up this API for Shopify website is extremely significant.

Besides, after integrating, you should test and verify the installation by using Facebook Pixel Helper and Facebook Event Test tool. These tools enable you to test and verify the implementation of the Facebook Pixel Conversion API, ensuring the seamless tracking of crucial conversion events on your website.

Hoping our step-by-step instructions, along with the utilization of Facebook Pixel Helper and Facebook Event Testing Tool will provide you with a seamless and error-free integration process. Contact us if you have any further questions!

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