Discover Top 5 Best Shopify Facebook Pixel Apps To Achieve Your Business Success

Employing Facebook Pixel is essential for enhancing the success of your business. Yet, the process of setting up and running Facebook Pixel may involve complex steps that consume your valuable time. In this article, we’re going to talk about top 5 best Shopify Facebook Pixel apps that we have tested. These apps are like handy tools that can boost your business, especially if you’re new to online selling or have been doing it for a while. These tools are made to make your marketing better, help you understand your customers, and overall, make your business succeed. 

Let’s take a closer look at these apps and see how they can make Facebook Pixel work wonders for your online store.

1. Orichi Tiktok Pixel Facebook Pixels

• Rating: 4.9 
• Pricing: From $14.99/month. 14-day free trial.

TikTok Pixel Facebook Pixels by Orichi is valuable for its seamless management of multiple Facebook Pixels, particularly beneficial for international marketing tracking. The streamlined setup of the Conversion API and precise tracking of all website events are standout features. We recommend this app for optimizing Facebook Ads, managing pixel events, and gaining insights into pixel statistics. 

Pros

Cons

☑️ #1 Shopify Facebook Pixel app prevents fake purchase events issue ☑️ Seamless Integration: The app offers seamless integration with Shopify, making setup quick and hassle-free. ☑️ Comprehensive Tracking: Benefit from comprehensive tracking of key events, empowering you to optimize your ad campaigns for maximum effectiveness. ☑️ Cross-Platform Insights: With dual pixel integration, gain insights into the performance of your ads across both TikTok and Facebook, enhancing your overall advertising strategy.

❌ Not Providing with 24/7 Customer Service

Key Features:

• Dual Pixel Integration: The app allows you to integrate both TikTok and Facebook Pixels into your Shopify store, enabling comprehensive tracking and analysis of your advertising campaigns across platforms.
• Advanced Event Tracking: With detailed event tracking capabilities, you can monitor key actions such as purchases, add-to-cart events, and page views, providing valuable insights into customer behavior.
• Customizable Conversion Attribution: Customize your conversion attribution settings to accurately measure the impact of your ads on sales, ensuring you allocate your advertising budget effectively.
• Real-Time Analytics: Stay informed with real-time analytics, allowing you to monitor campaign performance and make data-driven decisions on the fly.

This app helps manage multiple Facebook Pixels effortlessly, especially when it comes to overseeing international marketing efforts. The streamlined setup of the Conversion API has been a time-saver, ensuring accurate data tracking for all website events. 

We particularly appreciate the ability to monitor campaign performance across both TikTok and Facebook platforms, providing valuable insights into audience behavior and ad effectiveness. While there may be a learning curve for some of the more advanced features, the benefits far outweigh any initial challenges.

Overall, the TikTok Pixel Facebook Pixels App has significantly enhanced our advertising efforts, helping us drive more traffic and sales to my Shopify store. We highly recommend it to any Shopify store owner looking to elevate their advertising game on TikTok and Facebook.

2. Trackify Facebook Pixel & Feed

• Rating: 4.8 
• Pricing: From $29.99/month, including 14 days free trial

Trackify Facebook Pixel & Feed app is a powerful tool designed to enhance the efficiency of your Facebook Pixel integration and streamline your online business’s performance. This app will help enhance your store’s marketing campaigns with comprehensive tracking and tailored audience targeting. 

Pros	Cons
☑️ Excel in creating dynamic product ads, optimizing product promotion. ☑️ Provide valuable insights into customer behavior through in-depth tracking. ☑️ Allow users to set up custom events and conversions for tailored tracking.  ☑️ Optimize product feeds for effective presentation across various platforms.  ☑️ Boast an easy-to-navigate interface for a user-friendly experience.	❌ Primarily operate on a paid model, with limited features available in the free trial. ❌ Trackify’s functionality is subject to changes in Facebook policies, potentially impacting performance. ❌ More expensive compared to other start-up app  ❌ Slow customer support service

Key features of Trackify: 

• Seamless Facebook Pixel Integration: Trackify simplifies the process of setting up and running Facebook Pixel, ensuring a smooth and hassle-free integration.
• Dynamic Product Ads: One standout feature is the ability to create dynamic product ads effortlessly. This functionality helps in showcasing your products to the right audience, thereby maximizing your advertising efforts.
• Advanced Tracking and Analytics: The app provides in-depth tracking and analytics, offering valuable insights into customer behavior, purchase patterns, and the overall performance of your online store.
• Custom Events and Conversions: Tailor your tracking needs with custom events and conversions, allowing for a more personalized and effective approach to understanding user interactions.
• Feed Optimization: Trackify also excels in optimizing your product feed, ensuring that your products are presented in the best possible way on Facebook and other connected platforms.

Having used Trackify, we find it to be a robust solution for businesses seeking a comprehensive Facebook Pixel integration. The simplicity of setup and the array of features, especially the dynamic product ads and advanced tracking capabilities, make it a valuable asset for any online store.

In conclusion, Trackify Facebook Pixel & Feed App stands out as a reliable tool for businesses aiming to maximize their Facebook Pixel potential. With its user-friendly interface and powerful features, it has the potential to significantly contribute to the success of your online business.

3. Omega Facebook Pixel Ad Report

• Rating: 5.0 
• Pricing: From $15.99/month, 3-day free trial.

The Omega Facebook Pixel Ad Report is a valuable asset for anyone looking to optimize their Facebook advertising efforts. With its user-friendly interface, in-depth insights, real-time updates, and customizable reporting options, it’s a must-have tool for advertisers aiming to make data-driven decisions. 

Pros	Cons
☑️ Provide in-depth metrics for detailed ad performance analysis. ☑️ Users can tailor reports to specific metrics and time frames. ☑️ Excellent conversion tracking capabilities to measure campaign effectiveness. ☑️ Support various platforms for seamless tracking across different channels.	❌ Rely on accurate input data; discrepancies could impact reporting precision. ❌ Primarily operate on a paid model, with limited features available in the free trial.

Key features of Omega: 

• Detailed Ad Performance Metrics: Omega provides comprehensive metrics, offering a detailed breakdown of ad performance, including clicks, impressions, and conversions.
• Customizable Reporting: The app allows users to customize reports according to specific metrics and time frames, providing flexibility in analyzing data based on individual business needs.
• Conversion Tracking: Omega excels in conversion tracking, providing insights into the effectiveness of your advertising campaigns in driving desired actions on your website.
• Cross-Platform Compatibility: With support for various platforms, Omega ensures seamless tracking and reporting across different channels, providing a holistic view of your advertising efforts.

We find Omega to be a valuable Shopify Facebook Pixel tool for businesses aiming to gain deeper insights into their Facebook Pixel data. The detailed ad performance metrics and customizable reporting options make it an asset for marketers looking to optimize their advertising strategies.

The pricing, while competitive, aligns with the app’s robust reporting capabilities. For businesses heavily invested in Facebook advertising, Omega Facebook Pixel Ad Report is a commendable investment to refine and maximize campaign effectiveness. Overall, Omega is a commendable tool for businesses committed to optimizing their Facebook ad campaigns.

4. FB Track ‑ Facebook Pixels App

• Rating: 4.8 
• Pricing: $7.99/month, 7-day free trial.

If you’re a Shopify store owner looking to elevate your online presence through Facebook advertising, let us introduce you to a game-changer – FBTrack. This app has become an indispensable tool in our toolkit, simplifying the integration and management of Facebook Pixels for my store.

Pros

Cons

☑️ FBTrack seamlessly integrates with Shopify, making it a hassle-free experience for store owners. ☑️ Provide detailed conversion attribution, helping you understand which specific ads and campaigns are driving the most conversions.  ☑️ Offer flexibility in configuring pixel events, allowing you to tailor your tracking to suit the unique needs of your business. ☑️ Stay informed with real-time analytics, enabling prompt adjustments to your advertising strategy based on current performance.

❌ While FBTrack excels in tracking events and conversions, it provides relatively basic insights into the performance of individual ad creatives.  ❌ Limited advanced features related to Feed and Catalog

Key Features:

• Effortless Installation: The app takes the hassle out of setting up Facebook Pixels. The installation process is straightforward, allowing even those with limited technical know-how to get started effortlessly.
• Advanced Pixel Events: FBTrack supports a wide array of pixel events, providing detailed insights into customer behavior. From purchases and page views to custom events, the app ensures you capture the data that matters most to your business.
• Dynamic Product Ads Support: For Shopify users leveraging dynamic product ads, FBTrack seamlessly integrates, ensuring accurate tracking and optimization for these campaigns.
• Real-Time Analytics: Stay in the loop with real-time analytics that provide instant updates on your ad performance. This feature is invaluable for making timely adjustments to your advertising strategy.

As a Shopify store owner, FBTrack has been a game-changer for my advertising efforts. Its user-friendly interface, precise event tracking, and dependable support have made it a go-to for optimizing Facebook ads. The ability to track pivotal events like “add to cart” and purchases has significantly refined my ad targeting strategy, resulting in a noticeable boost in sales.

FBTrack stands out, particularly for those managing multiple stores, as it simplifies the assignment of different pixels to specific products. The inclusion of video tutorials has been instrumental in fostering a clear understanding of Facebook pixels, making the entire process even more accessible. FBTrack is a must-have for anyone serious about optimizing their Facebook advertising on Shopify.

5. OnePixel Facebook Pixel,TikTok

• Rating: 4.7 
• Pricing: From $9.90/month, free plan available, 7-day free trial.

OnePixel Facebook Pixel, TikTok app offers a unified solution for precise pixel tracking across various platforms, including Facebook, TikTok, Google, Snapchat, Twitter, Microsoft, and Pinterest. With the power to effortlessly set up, install, and manage multiple pixels, OnePixel empowers users to run more effective ad campaigns and maximize their Return on Ad Spend (ROAS).

Pros

Cons

☑️ Allow users to seamlessly set up, install, and manage multiple pixels from various platforms ☑️ Offer Conversion-API tracking, enabling users to bypass the limitations imposed by iOS 14 and ad blockers. ☑️ Add multiple pixels to website without the need for coding or complex account connections.  ☑️ Support a variety of essential event tracking, including ViewContent, AddToCart, AddPaymentInfo, Checkout, Purchase, and more.

❌ Limited advanced features ❌ Not Providing with 24/7 Customer Service

Key Features:

• Cross-Platform Pixel Integration: OnePixel allows users to effortlessly manage multiple pixels from diverse platforms, facilitating a centralized approach to advertising efforts.
• Conversion-API Tracking: The app employs Conversion-API tracking, overcoming challenges posed by iOS 14 and ad blockers. This ensures accurate pixel tracking, safeguarding crucial data for informed decision-making.
• Highly-Segmented Facebook Ad Audience Lists: Instantly create highly-segmented Facebook ad audience lists, enhancing the precision of ad targeting for more effective and tailored campaigns.
• Versatile Event Tracking: OnePixel supports a range of essential event tracking, including ViewContent, AddToCart, AddPaymentInfo, Checkout, Purchase, and more, providing nuanced insights into user interactions.

In our Shopify journey, the OnePixel Facebook Pixel, TikTok app has proven to be an invaluable asset. The seamless integration has simplified the setup and management of Facebook and TikTok Pixels, making it accessible for someone like us with limited technical expertise. Consolidating pixel tracking in one place has provided a comprehensive view of my ad campaigns, facilitating more informed decision-making.

For essential tracking and optimization needs, this app delivers efficiently. Though some advanced features are limited, the overall convenience and consolidation of pixel functionalities make it a worthwhile addition to any Shopify store owner’s toolkit. 

Shopify Facebook Pixel FAQs

Can I use Facebook pixel on Shopify?

Yes, you can definitely use Facebook Pixel on Shopify. In fact, integrating Facebook Pixel with your Shopify store is a powerful way to track and measure the effectiveness of your Facebook advertising campaigns. 

Why is my pixel not working on Shopify?

If your Facebook Pixel is not working on Shopify, check for common issues such as incorrect Pixel ID, improper installation, or conflicts with other scripts. Ensure that the Pixel ID in your Shopify settings matches the one generated in your Facebook Business Manager. 

Can you add Facebook pixel to app?

Yes, you can add Facebook Pixel to an app, but the ability to do so depends on the specific app and its functionality. If the app has a section in its settings or preferences for adding custom tracking codes or scripts, including Facebook Pixel, you can typically input your Pixel ID there.

How do I verify my Facebook pixel on Shopify?

To verify your Facebook Pixel on Shopify, log in to your Shopify admin, navigate to “Online Store” and then “Preferences”. Confirm that the correct Facebook Pixel ID is entered and check for the presence of desired tracking events. Visit Facebook Events Manager to ensure the pixel is active, and use the Facebook Pixel Helper browser extension to confirm proper functionality on your Shopify store.

Final Words

In summary, choosing the right tools is crucial for success in online selling. The top five Shopify Facebook Pixel apps we mention here provide practical solutions for improving your business on Facebook. These apps help you manage pixels easily, track data effectively, and make better decisions for your online store. By using these tools, you set your business up for growth and success in the competitive online market.

Contact us if you need further information! 

 1,510 total views,  7 views today