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Which Google Ads or Facebook Ads Is The Best For Your Business in 2024

  • Jun 28, 2024
  • Dao Ky
  • views

In this digital world, running an online business needs many factors to succeed and generate revenue. Running Google Ads or Facebook Ads is also a way to boost up more sales and attract more customers. 

So which one is the best, let’s discover with us and decide which is best for your business!

A War Between Google Ads or Facebook Ads

Nowadays, almost business presence their online profile. And most for small businesses and especially online businesses, running Google and Facebook ads becomes a part of their activities.

There are many people confused about which platform is the most suitable for their business and brings the best deal with a limited amount of money. That is the reason why a war for Google ads vs Facebook ads happen and cannot decided the real winner for a long time. 


However, each platform has their advantages and both of them are good for your business. So we will give you some interesting information about ads and our perspective when using them.

Understanding About Google Ads or Facebook Ads

In this part, we will tell you everything you need to know about Google ads, and Facebook ads.

What is Google Ads

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to create and display ads on Google’s search engine and its network of partner sites. Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords and pay for each click on their ads.

People nowadays use Google every time, targeting buzzwords and using text-based ads are what paid search is all about. Google advertisers bet on keywords, which are specific words and phrases that Google users type into search queries, in the hopes that their ads will show up with the search results for those queries. Why is it called “pay-per-click advertising”? Because advertisers are charged a fee every time someone clicks on their ad. PPC bidding and price optimization are complicated subjects outside this guide’s scope. However, in a nutshell, users pay for the chance to find new customers based on keywords and search terms they type into Google.

Google ads will be your business’s competitive advantage in online presence. It is a powerful tool for businesses of all sizes, offering targeted, measurable, and cost-effective advertising solutions. 

Definition of Facebook Ads

Facebook ads are an excellent example of “paid social,” often known as social media advertising. With the most monthly active users of any social network in the world, Facebook has emerged as a highly competitive and potentially profitable component of many firms’ digital advertising strategies.

Paid social networks help people find businesses based on what interests them and their online activity. This differs from paid search, which uses keywords to help companies to find new customers.

These platforms often compete, but in reality, Facebook Ads and Google Ads complement each other, each providing unique benefits to marketers.

When You Need to Use Google Ads

Google ads active the best on your website. So if your business develop a website, Google ads is the first option you should consider about to promote your brand name and attract customers discovering your store.

The operating system of Google Ads

Google Ads is ideal for capturing demand – reaching users with high purchase intent. For example, searching for the keyword “water bottle” might signal interest in purchasing a water bottle.

Paid search ads are one of the different ads that Google Ads offers. These run text-only on a search engine results page (SERP) based on how relevant they are to search terms and how much the marketer paid for those keywords. Google shopping ads show a product in Google Search results, and Google display ads, which are image-based banner ads all over the Google Display Network, are two other popular ads.


How Google Ads bring more traffic to your business

Google advertising is targeted, meaning marketers can focus on the people they want to reach by using specific keywords and phrases and demographic information like age, gender, location, family status, and household income.

From these formats, you can understand your customers and decide which are the most attractive products of your business. You will have a good strategy for marketing and create helpful content to satisfy your potential customers.

The Benefits of Using Facebook Ads

For every small business, using a Facebook page is an excellent channel to attract and engage clients. Therefore, running a Facebook ads campaign will reach many audiences effectively. Moreover, you can also track and see how people recognize your brand name and interact with your Facebook posts, and status. Depending on your purpose, Facebook ads active efficiently on social media.


Facebook Ads and Its Functions 

Facebook advertising appear in social media users’ feeds as they explore Meta apps like Facebook and Instagram. When marketers pay to appear in your feed, the adverts seem similar to ordinary posts but include the word “Sponsored” beneath the profile name. Facebook advertising provides advanced targeting capabilities, allowing advertisers to locate their target audience based on both demographics (age, gender, geography, family status, and household income) and user interests and activity, such as friends, pages they interact with, and other clicked ads.

Facebook Ads supports pay-per-click (PPC) and pay-per-impression (PPM) campaigns, in which advertisers are charged per 1,000 impressions.

Business need to use Facebook Ads

Facebook enables businesses to reach their target audiences more precisely than other advertising platforms. Their advanced targeting choices go beyond (but include) typical demographic information such as gender, age, location, family status, political affiliation, and income. You can target potential consumers based on life events such as a new job or pet, as well as their interests, social media followers, and buyer profiles.

Facebook advertising outperforms Google in terms of creating original and visually attractive advertising. Facebook, being a site dedicated toward sharing eye-catching multimedia content and designed with mobile optimization in mind, provides users with a wide range of creative opportunities. Businesses may utilize a range of photos and videos to produce distinctive advertisements that promote their brand and meet customers where they are: on social media.


In conclusion, both Facebook ads and Google ads run beneficial for your business. They also attract and can bring more traffic and sales to your brand. By identifying your customers’ interests and behaviors, you can decide to use specific platforms or optimize both. Here is the comparison table about Facebook ads and Google ads that help you can understand quickly and clearly. 

FeaturesFacebook AdsGoogle Ads
SimilaritiesReachGoogle and Facebook dominate their respective fields (search engines for Google and social media for Facebook).
TargetBoth Google Ads and Facebook Ads offer demographic targeting.
Ad formatsBoth ad platforms offer multiple ad formats: photos, video, posts,…
CostGoogle and Facebook both apply CPC to collect advertising fees. You only pay when users click on your ad.
DifferencesReachFacebook users only or in the same MetaverseEvery blogs, websites that appear on Google, people using Google to search
TargetFacebook ads focus on interactions, behaviors and number of mentionsGoogle ads focus on keywords, AdWords or search intents
Ad formatsFacebook Ads has more options. They tend to be more visual and have pictures, movies, and carousels.Text-only ads make up Google Ads’ most popular ad kind, the Google search ad. Though they give less creative options, Google display ads do feature an image.
Display platformsFacebook ads only appear on Meta platformsGoogle ads are displayed across large systems such as Youtube, blogs, games and other content providers.


Facebook ads vs Google ads?

There is no clear winner regarding which ad site is better. It depends on the goals of your business. Google Ads are better at getting people to buy things, while Facebook Ads are better at building brands.

Which Google ads or Facebook ads cost less?

As of June 2024, the average cost per click for Facebook ads is 77 cents, while the average cost per click for Google ads is $4.22.

How do you determine how much money you want to spend on Facebook ads?

That’s how much you’ll spend on ads monthly: multiply your goal number of clicks by 77 cents.  Let’s say you want 500 clicks. That will cost you about $385.

How do you determine how much money you want to spend on Google Ads?

You will spend $4.22 monthly on ads to reach your goal number of monthly hits. Let’s say you want 500 clicks. That will cost you about $2,110.

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