Facebook Pixel has emerged as a crucial tool for businesses seeking to understand, target, and optimize their marketing efforts on the world’s largest social media platform. When integrated with Shopify, a leading e-commerce platform, Facebook Pixel becomes even more potent, providing invaluable insights into customer behavior and enabling precise ad targeting.
However, setting up Facebook Pixel on Shopify can be daunting, especially for those new to the realm of online retail. To simplify this task and empower merchants with actionable knowledge, let’s follow our comprehensive guide to set up Facebook Pixel for Shopify with Google Tag Manager in this article.
In this guide, we’ll walk you through the process step-by-step, leveraging the power of Google Tag Manager to streamline the implementation process!
Overall Introduction To Facebook Pixel (Now Meta Pixel)
Facebook Pixel, now known as Meta Pixel, is a tool that helps Shopify store owners understand how people interact with their website. By adding a small piece of code to their site, merchants can track actions like page views, product clicks, and purchases. This information is useful for improving the website and creating targeted ads.
Benefits of setting up Facebook Pixel for Shopify:
- Insight into customer behavior: Facebook Pixel shows which pages customers visit and what products they’re interested in, helping store owners understand their audience better.
- Improved advertising: With Facebook Pixel, merchants can create ads that target people who have visited their site or shown interest in their products, increasing the chances of making a sale.
- Enhanced retargeting: Facebook Pixel allows for the creation of custom audiences based on specific actions, like adding items to a cart but not completing the purchase. This enables store owners to remind potential customers about their products and encourage them to buy.
How To Set Up Facebook Pixel For Shopify Using Google Tag Manager
Setting up Facebook Pixel for Shopify using Google Tag Manager provides several benefits. It simplifies implementation by streamlining the process of adding and managing tracking codes. With built-in version control and testing features, you can track changes and test your setup before going live, reducing the risk of errors. Moreover, it reduces dependency on developers, empowering marketers and business owners to make changes independently.
Let’s follow our below steps to set up Facebook Pixel for Shopify with GTM:
First, we need to create a Facebook page. Go to your Facebook Business Manager. In the Data source section, click Pixel, then add a new pixel:
Next, in the top right corner, click on Open in Events Manager then choose Connect Data sources. Then, choose Web and click Connect:
Next, name your pixel, then paste your Shopify website URL to check for partner integration. Finally, choose “Meta pixel only”, then click next to move to further step:
Now, let’s move to Google Tag Manager and add a new account. Fill in the necessary information, and click on Create.
Now that we have created a Facebook Pixel and Google Tag Manager account. Before setting up Facebook Pixel for Shopify via GTM, we need to set up the data layer.
The data layer serves as a structured format for gathering and disseminating information regarding user interactions and activities on an e-commerce platform. Usually implemented as a JavaScript object embedded within the website’s HTML code, it comprises key-value pairs of data.
The data layer can store information about e-commerce events, such as product views, add-to-cart events, and purchases. Such data proves invaluable in evaluating the impact of marketing initiatives and fine-tuning website functionality for enhanced performance.
To set up a data layer in Shopify, you would typically:
- Modify the Theme Code: You need to edit your theme’s code to include JavaScript that creates and populates the data layer with relevant information.
- Custom JavaScript: Write JavaScript code that captures specific events such as product views, add-to-cart actions, and purchases, and pushes this data into the data layer.
- Integration with Shopify Events: Integrate your JavaScript code with Shopify events and triggers to ensure that the data layer is updated appropriately when actions occur on the website.
The next step is to back to the Data Sources section, copy the new Pixel ID, move to Google Tag Manager, click on Variables, and then choose New. After that, scroll down and click on Constant:
Paste your Pixel ID in the blank. You can also rename the Variable:
Set Up Triggers
Next, in the left toolbar, click Triggers, then scroll down the list to select Custom Event:
Then, you add the ViewContent or AddToCart parameter in the blank, and click Save:
After that, go to New, choose All Elements, and click on “All Clicks”. This is to make sure that every click on your website is tracked:
Finally, go to Preview, paste your Shopify website URL here, then click Connect:
Now, every click on your website will be identified and informed in your Shopify dashboard. You can check it by going to your website, clicking on Add To Cart, and checking the event in your settings:
Set up Facebook Events
In the left toolbar, select Tags >> New >> click Tag Configuration. Then, scroll down to select Facebook Pixel. Follow the instructions to fill in the necessary information:
Noticing to create several essential Tags such as: Add to cart; All pages, View content, Initiate Checkout;…
Facebook Pixel For Shopify FAQs
What does Facebook pixel do in Shopify?
The Facebook pixel in Shopify serves as a powerful tool for tracking and optimizing various aspects of your online store’s performance, particularly concerning Facebook advertising efforts.
When integrated into your Shopify website, the Facebook pixel can track specific events and actions taken by visitors, such as page views, purchases, and sign-ups. This data enables you to create more targeted and effective Facebook ad campaigns, including retargeting strategies that reach users who have interacted with your site previously.
Does Facebook pixel need to be on every page?
While it’s not strictly necessary to have the Facebook pixel installed on every page of your website, having it on multiple pages can provide valuable insights and improve the effectiveness of your advertising campaigns.
Where do I put meta pixel code in Shopify?
- Log in to your Shopify admin panel.
- Navigate to Online Store > Themes.
- Find the theme you’re currently using and click on Actions > Edit code.
- In the theme editor, locate the theme.liquid file under the Layout section.
- Open the theme.liquid file and find the </head> tag, which is typically located near the top of the file.
- Paste your Meta pixel code just above the </head> tag.
- Save the changes by clicking on Save in the theme editor.
How do I know if my Shopify is connected to Pixels?
To quickly check if your Shopify store is connected to pixels like Meta pixel, log in to your Shopify admin panel and navigate to the “Online Store” section. Look for options related to pixel integration, enter your pixel ID if prompted, or verify if it’s already integrated. You can also use browser extensions like Facebook Pixel Helper to confirm if the pixel is active on your store’s pages.
Can I have two Facebook pixels on my website Shopify?
Yes, it’s possible to have multiple Facebook pixels on your Shopify website. This might be necessary if you’re running multiple businesses or campaigns that require separate tracking and optimization. However, keep in mind that having multiple pixels can complicate data analysis and management, so it’s essential to ensure proper organization and tracking to avoid confusion,
Final Words
In short, setting up Facebook Pixel for your Shopify store via Google Tag Manager is a straightforward process that can significantly enhance your marketing efforts and drive valuable insights into your audience’s behavior. By following the steps outlined in our updated guide, you can ensure that your Facebook Pixel is properly configured to track key events and optimize your advertising campaigns effectively.
Remember, leveraging tools like Google Tag Manager not only simplifies the setup process but also provides greater flexibility and control over your tracking implementations. So, take advantage of this powerful combination to maximize the potential of your online business and better connect with your customers on Facebook. Contact us if you need further information!
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