As the holiday season approaches, Shopify merchants everywhere are gearing up for the most profitable time of year. After years of experience in e-commerce, I’ve refined the best strategies to make the most of this crucial period. Combining these tactics with powerful Shopify apps can significantly boost your revenue by increasing your Shopify sales and average order value (AOV), reducing cart abandonment, and building customer trust. 

Profitable Bundle Deals with Combo Bundle to Raise Shopify Sales AOV

To make the most of holiday shopping, bundling products together can effectively drive higher sales and raise your AOV. The Combo Bundle app is my go-to for creating product bundles and giving customers a reason to add more to their cart. With it, you can set up end-of-year bundle deals that offer holiday gift sets at a discount, helping customers save while boosting your revenue.

Example: If you’re selling skincare products, create a holiday gift bundle with a cleanser, moisturizer, and serum at a 15% discount. This approach helps you sell more products per transaction, making it attractive to customers who want the best deal. Now, we will show you how to boost your sales with this FREE app and see your store explosive!

Step 1: Install Combo Bundle and “Active” in your Shopify store setting

Step 2: Create Bundle

There are 2 options for you to pick and create bundles based on your purpose and your deals

• Volume discount: By encouraging consumers to purchase many quantities of the same item, the Volume Discount option helps to boost the volume sold per time. Products like consumables or regularly refilled that consumers would require in quantity are perfect for this strategy. Offering a discount when consumers purchase more of the same product—say, “Buy 3, get 15% off”—helps to encourage more significant purchases and may result in greater average order value (AOV). For stores wishing to sell high-demand products or inspire repeat business to stock up, this discount approach is very good.
• Bundle: The Bundle option is intended to bundle comparable goods that are regularly purchased together, making it easier for consumers to buy related things in one transaction. Offering a discount on a bundle (for example, “Buy products A, B, and C together and get 10% off”) promotes cross-selling, encourages buyers to try new products, and boosts total order value. This method is ideal for developing gift sets or seasonal packages, particularly during high sales seasons, since it streamlines the purchasing experience and increases perceived value for consumers.

Step 3: Setting up Volume Discount or Bundle

You may freely modify endless fonts, colors, and styles that are suited for your business.

Step 4: Manage and control the effectiveness of using Bundle app

This area provides a summary of each discount campaign created by the merchant.

• ID: The unique identifier for each campaign, which helps in tracking and organizing.
• Campaign: The name or title of the campaign.
• Type: The type of discount applied in the campaign. In this example, it’s a “Volume discount.”
• Views: The number of times the campaign has been viewed by customers
• Orders: The number of completed orders generated by this campaign
• Revenue: The revenue generated from this campaign
• Status: The toggle indicates whether the campaign is active (“ON”) or inactive.

Pro Tip: Try running A/B tests with different bundles to see which combinations sell best. Create custom bundles based on popular purchases—if a customer often buys a coffee mug with a coaster, create a “Warm Winter Set” featuring both with a slight discount.

Simplify Big-Ticket Purchases with COD Form: Buy Now, Pay Later

Big-ticket items can be intimidating for customers to buy online, especially if they’re new to your store. Offering a “Buy Now, Pay Later” option through the COD Form app has helped me significantly reduce cart abandonment by giving customers more flexibility. Cash on Delivery (COD) allows customers to pay upon delivery, which can alleviate financial hesitations and increase conversions for higher-priced products.

Example: If you sell holiday gift baskets or premium products, let customers know that they have the option to pay on delivery. Highlighting this on product pages and at checkout can be the final nudge they need to complete the purchase.

How COD form can benefit your sales and revenue

Using this COD Form app can help Shopify merchants effectively leverage COD as a payment method, leading to potential revenue growth through increased conversions and enhanced control over customer interactions. And of course, it’s FREE, so give it a try today

• Enhanced Revenue Tracking: With built-in analytics, the app provides merchants with detailed insights into how COD options influence sales.I
• ncreased Conversion Rates: By offering a tailored, user-friendly COD checkout, merchants can attract customers who prefer COD, thus expanding the market reach and improving conversion rates
• .Flexibility in Design: Merchants can match the COD form’s design with their brand, improving the user experience and potentially reducing bounce rates.
• Optimized for Multi-Country Operations: Merchants can limit COD availability to select countries, helping to streamline operations and reduce issues related to international COD shipping.
• Control Over Shipping Costs: By setting shipping rates based on order value or weight, merchants can improve profitability while managing customer expectations around shipping fees.

Pro Tip: During the holiday season, emphasize the COD option in your checkout process and add a badge to eligible products. This visibility can make your high-ticket items more appealing to customers looking for holiday gifts.

Drive Up Order Value with Quantity Breaks and Tiered Discounts

Tiered discounts are another effective way to encourage customers to increase their spending, especially when they’re looking for deals. The Quantity Breaks app allows you to set up discounts based on cart total, incentivizing customers to spend more to unlock higher savings. For example, offering a “Spend $50, Get 10% Off; Spend $100, Get 20% Off” structure can drive up your AOV.

Guide to Setting Up the OC Quantity Breaks Order Limit App

Step 1: Install and Access the App

• Add the app from the Shopify App Store and access it from your Shopify admin.

Step 2: Create Quantity Discounts

• Set up quantity-based discounts like tiered or volume pricing to encourage larger purchases. Define discount levels and triggers (e.g., buy 5, get 10% off).

Step 3: Limit Purchase Rules

• Configure minimum or maximum order quantities, or restrict products/variants to control purchasing limits.
• For example, when you select min, max purchase for this, your customers may purchase in the range of your setting; but, if they buy more or less than your amount, the order cannot be completed.

Step 4: Customize Display

• Add discount labels or upsell messages, adjusting your market language, colors, and text to match your brand.

Benefits

• Boosts Revenue: By offering tiered discounts, customers are incentivized to buy in bulk.
• Enhanced Control: Sets limits on high-demand products to balance inventory.
• Improved User Experience: Customizable notifications and tags make discounts more appealing, increasing conversions.

Example: If a customer adds $35 worth of items to their cart, display a reminder that they can save 10% if they reach $50, which could prompt them to add another item.

Pro Tip: Place banner notifications or pop-ups reminding customers about the next discount level. During the holidays, customers are more likely to stretch their budget for extra savings, so making these tiers visible can lead to more substantial orders.

Build Trust and Social Proof with Insta Feed

Social proof is powerful, especially during the holiday season, as customers seek recommendations and validation. The Insta Feed app lets you display customer photos, reviews, and user-generated content (UGC) directly on your website. By showing real-life images and feedback, you’re building trust with potential buyers, which can lead to higher conversion rates.

Example: Display a gallery of happy customers sharing their favorite holiday products from your store or highlight testimonials from previous customers. UGC can reassure shoppers that they’re making a good choice, especially if they’re new to your brand.

Benefits of Using the Insta Feed App

• Increased Engagement and Conversion: By showcasing social media posts directly on the store, customers can engage with the content and purchase products without leaving the website.
• Cross-Platform Integration: Supports both Instagram and TikTok feeds, broadening the reach and providing diverse content to attract and engage various customer segments.
• Customized Display Options: Choose from multiple templates and customization settings to create a seamless, on-brand experience that resonates with your audience.
• Product Tagging for Direct Purchases: Customers can purchase directly from the feed, reducing friction in the buying process and boosting conversion rates.
• Data-Driven Insights: The dashboard’s analytics on post impressions and clicks help optimize marketing strategies, ensuring that high-performing content receives greater visibility.

Pro Tip: Encourage your customers to post photos of their holiday purchases on Instagram using a branded hashtag and feature these posts on your website. You could even offer a small discount to customers who post pictures with your products, creating a snowball effect of social proof and festive engagement.

FAQs for Boosting Your Shopify Sales During the Holidays

1. How can I increase my store’s average order value during the holiday season?
Increasing AOV can be done effectively through bundle deals and tiered discounts. Using apps like Combo Bundle to create discounted gift sets and Quantity Breaks for tiered discounts encourages customers to add more to their carts, especially when looking for deals.

2. Can offering a “Buy Now, Pay Later” option reduce cart abandonment?
Absolutely. By adding the COD Form app, you’re providing customers with flexible payment options, reducing the hesitancy often accompanying high-ticket purchases. This is especially effective with larger holiday gifts, where customers appreciate having more payment flexibility.

3. How can I use social proof to boost my Shopify sales?
Leveraging social proof is key, especially during high-traffic periods like the holidays. Use the Insta Feed app to display real customer photos, stories, and testimonials on your website, which builds trust and provides authenticity that can help persuade new customers.

4. Why are tiered discounts effective for driving holiday sales?
Tiered discounts, set up through Quantity Breaks, are popular because they encourage customers to spend more to unlock bigger discounts. This approach works particularly well during the holidays, as customers are looking for good deals and are willing to increase their spending to save more.

Final Thoughts

The holiday season presents a unique opportunity to maximize revenue and build customer loyalty. With these strategies and apps—Combo Bundle, COD Form, Quantity Breaks, and Insta Feed—you can create an optimized shopping experience that boosts AOV, reduces cart abandonment, and engages customers. Here’s to a successful holiday campaign and thousands in extra revenue!

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