If you manage an e-commerce business, you likely know that Facebook is a powerful platform to reach potential customers. A product feed containing essential product information—such as titles, descriptions, prices, and images—is required to showcase products on Facebook. This guide will show you how to sync your Shopify products and create a Facebook Product Feed.

What is a Facebook Product Feed?

A Facebook Product Feed is a structured file that contains detailed information about the products you want to advertise on Facebook. This feed is submitted to Facebook’s Catalog Manager, allowing your products to be displayed in ads, on your Facebook Shop, or in other formats on the platform. The feed includes attributes for each product, such as title, description, price, availability, and images, helping Facebook promote your products to a targeted audience.

Benefits of Using a Facebook Product Feed

• Increased Visibility: Displaying products on Facebook enhances your visibility and helps you reach new potential customers.
• Targeted Advertising: Facebook uses product feed data to match products with users likely to be interested, increasing engagement.
• Seamless Inventory Management: With a Facebook Product Feed, you can automate updates to pricing, inventory, and product details, ensuring accuracy.
• Enhanced Customer Experience: The detailed product information allows customers to make informed purchasing decisions directly on Facebook.

Step-by-Step Guide to Creating a Facebook Product Feed

Using Orichi Facebook Feed Catalog

Step 1: Configure Feed Information

Define the name of your feed and the primary market where you plan to promote your products. Give your feed a unique name and specify the target marketplace (e.g., Facebook).

Step 2: Product Source

This app can automatically sync your Shopify store data and show all the products or collections you have in your existed store

• All Products: Showing all your products based on your Shopify store list
• Collections: Choosing your collection for special events or campaigns

Step 3: Organize Your Products

Organize products for optimal visibility

• Category Selection: Choose relevant categories to help Facebook match your products with interested customers.

• Mapping Categories: Use specific tags or collections to help you create and manage campaigns aligned with your marketing strategy.

Step 4: Localize Your Feed

Adjust feed settings to match your target audience’s preferences

• Market: Select your default country or expand to international markets.
• Language and Currency: Set the language and currency to align with your target market and improve user experience.

Step 5: Customize Feed Details

Customize specific product information to align with your marketing goals. You also can set UTM link to keep track of the data sources easily.

Step 6: Managing Data Feed Sources

After creating your product feed in this app, you can see the “Manage Feed” tab. Then, copy the automatically generated XML URL link and add it to your Facebook Catalog. Here is a step-by-step guide to add to your Google feed. 

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Adding Your Product Feed to Facebook

Step 1: Set Up a Facebook Catalog

• Go to Commerce Manager and select your catalog.
• Open the Catalog tab and go to Items or Data sources

Step 2: Go to Catalog Manager and Add your catalog.

• Then “Add basic info” and choose your Pixel to tracking

• Set permissions to any accounts you want to add

• Then choose Upload Product >> Connect Data Feed

Step 3: Setting up Data Feed Connection

• Choose “Commerce Manager” as a default
• Choose “Use a URL” then paste the link generated in Orichi Facebook Feed Catalog 

It will be moved to the “Confirm settings”, in this part, you can review your link, currency, feed schedule, and hour location to get the best optimization. Then click “Upload”

Step 4: Review The Feed Status

Ensuring Facebook has accepted the products. Address any errors by reviewing the catalog diagnostics.

• Under Catalog, click on Items to see your products list.

• Under Data Sources, you will see the detail information of your product feed

Some Common Facebook Product Feed Issues

Here are some common issues with Facebook Product Feeds and brief explanations for each:

• Missing or Invalid Product ID: Each product needs a unique ID; missing or duplicated IDs can prevent items from appearing in the catalog.
• Inconsistent Pricing: Occurs when the price in the feed doesn’t match the website’s price, which can lead to product disapproval.
• Incorrect or Missing Availability: Items must have accurate availability (e.g., “in stock” or “out of stock”) for consistency with the store’s inventory.
• Low-Quality or Missing Images: Facebook requires high-quality images. Blurry or missing images may reduce the product’s visibility in ads or listings.
• Non-Compliant Titles or Descriptions: Titles and descriptions that are overly promotional, lack essential product details, or don’t follow Facebook’s guidelines can be flagged.
• Policy Violations: Products that don’t comply with Facebook’s ad policies, like those in restricted categories, may be disapproved.
• Missing or Invalid GTIN/MPN: Essential for product identification, missing or incorrect GTIN or MPN can cause product display issues in Facebook’s catalog.

Conclusion

Creating a Facebook Product Feed is an essential step for e-commerce businesses seeking to leverage Facebook’s vast advertising potential. Following these steps ensures your products are well-organized, visible, and accessible to a global audience.

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