In today’s competitive e-commerce landscape, optimizing your Shopify store with the right tools is crucial for success. Whether you’re aiming to enhance store functionality, improve customer engagement, or streamline your operations, there’s no shortage of free Shopify apps to help you achieve your goals. These apps not only save you time and effort but also help boost your store’s efficiency without requiring a large upfront investment. Here, we explore the 20 best free Shopify apps in 2025 that can take your online store to the next level.
15 Best Free Shopify Apps for Your Busines
Madgic Smart COD Form – Free Shopify App For COD Purchase
Madgic Smart COD Form is a Shopify app designed to simplify the cash-on-delivery (COD) order process. It helps store owners collect accurate customer information, reduce abandoned carts, and boost conversions by providing a seamless form integrated into the checkout experience.
| Pros | Cons |
|---|---|
| – Simplified form to streamline COD orders. – Reduces checkout friction and abandoned carts. – Easy to customize without coding. – Responsive on mobile for better customer experience. – Multilingual and multi-currency support. | – Limited advanced features compared to competitors. – Lacks native integration with some payment gateways. – Pricing may be higher for small businesses with limited orders. |
Best For
- Shopify merchants operating in regions where cash-on-delivery is a popular payment method (e.g., South Asia, Middle East).
- Small to medium-sized stores seeking a user-friendly, customizable COD solution without complex setup.
- Merchants looking to reduce cart abandonment and improve conversion rates through simple checkout options.
PageFly – Shopify Page Builder
Creating visually appealing and high-converting pages on Shopify can sometimes feel restrictive with default templates. Enter PageFly, a versatile page builder app that empowers merchants to design professional pages without the need for coding expertise.
PageFly provides customizable elements to craft landing pages, product pages, and even entire websites. With conversion-focused tools like countdown timers, sales banners, and an intuitive drag-and-drop editor, merchants can quickly enhance their store’s aesthetics and performance. Users can also choose between the legacy editor and the Gen 2 editor for a personalized editing experience.
Pricing: PageFly offers a free plan with essential tools to create and publish up to one live page. For advanced features, premium plans are available.
Pros and Cons:
| Pros | Cons |
| Easy-to-use drag-and-drop functionality | Free plan limited to one live page |
| Conversion-focused design elements | Some advanced features require upgrading |
| Extensive customization options | Learning curve for first-time users |
Who is it for?
PageFly is ideal for merchants seeking a flexible, user-friendly page builder that allows them to go beyond Shopify’s native themes. Whether you’re launching a new product or optimizing a landing page for promotions, this app delivers powerful tools to elevate your storefront.
Instafeed – Instagram Feed & TikTok
Instafeed is a Shopify app that integrates Instagram and TikTok feeds directly into your online store. This app helps merchants enhance their storefronts with engaging content, showcasing user-generated posts, product promotions, and social proof to improve brand trust and boost sales.
Pros & Cons
| Pros | Cons |
|---|---|
| – Seamless integration with Instagram and TikTok. – Displays user-generated content to build trust. – Increases engagement and time spent on-site. – Customizable layout to match store branding. – Easy to set up and responsive design for all devices. | – Advanced customization options available only in paid plans. – May slow down website loading if not optimized. – TikTok integration may require additional configuration for some merchants. |
Pricing
| Plan | Price (USD) | Features Included |
|---|---|---|
| Free Plan | $0/month | Basic feed display, automatic updates, and up to a limited number of posts. |
| Pro Plan | $5.99/month | Unlimited posts, advanced layouts, and feed customization. |
| Plus Plan | $19.99/month | Shoppable feeds, priority support, and enhanced performance. |
Best For
- Shopify merchants looking to enhance their store’s visual appeal by showcasing social media content.
- Brands heavily reliant on Instagram or TikTok for marketing and customer engagement.
- E-commerce stores aiming to leverage user-generated content as social proof to boost sales.
What For?
- Boosting Social Proof: Display customer posts and influencer collaborations to increase trust.
- Improving Brand Aesthetics: Adds dynamic, visually appealing feeds to create a modern storefront.
- Driving Sales: Converts Instagram and TikTok content into shoppable posts for seamless purchases.
- Increasing Engagement: Encourages visitors to interact with your social media, building a stronger community.
TinyIMG – Shopify SEO and Site Speed App
Website speed and image optimization are crucial for a great user experience and higher search engine rankings. TinyIMG simplifies these tasks by automating image compression and SEO enhancements.
The app optimizes up to 50 images per month on its free plan, reducing file sizes without sacrificing quality. It also automates bulk alt text optimization and provides a homepage SEO audit to help merchants identify areas for improvement. These features make TinyIMG a must-have for store owners looking to streamline their SEO efforts.
Pricing:
TinyIMG’s free plan includes 50 image optimizations per month. Paid plans unlock unlimited optimizations and additional features.
Pros and Cons:
| Pros | Cons |
| Automated image compression | Free plan limits image optimizations |
| Bulk alt text optimization for SEO | Advanced features require a paid plan |
| Easy-to-use dashboard with SEO audits |
Who is it for?
TinyIMG is perfect for small to medium-sized store owners who want to improve site speed and SEO with minimal effort. Its automation-friendly approach makes it especially suitable for busy merchants managing multiple tasks.
Essential – Upsell and Cross-Sell App
Increasing your average order value (AOV) is a key strategy for boosting revenue, and Essential offers a straightforward way to implement upsell and cross-sell offers.
This app allows merchants to create customized product recommendations on cart and product pages, with 20 unique design styles to match any store theme. What sets Essential apart is its completely free offering, providing all features at no cost.
Pricing: Free
Pros and Cons:
| Pros | Cons |
| Fully customizable upsell offers | Limited to upsell and cross-sell |
| 20 design styles for seamless store integration | |
| No paid tiers; all features are free |
Who is it for?
Essential is tailored for merchants who want a hassle-free solution to increase sales without additional costs. It’s especially beneficial for small businesses that need effective upsell and cross-sell tools without breaking the bank.
UpPromote – Affiliate Marketing App
Affiliate marketing is a cost-effective way to grow your customer base, and UpPromote makes launching an affiliate program simple and accessible.
With unlimited affiliates and 200 monthly referral approvals on the free plan, merchants can scale their programs without upfront investments. The app also includes an affiliate analytics dashboard, allowing users to track performance and optimize campaigns. Additionally, marketing materials and bonuses can be added to incentivize affiliates.
Pricing: UpPromote’s free plan supports unlimited affiliates and basic referral tracking. Paid plans provide access to advanced features like custom tracking domains.
Pros and Cons:
| Pros | Cons |
| Unlimited affiliates on the free plan | Advanced features locked behind paywall |
| Easy-to-use analytics dashboard | Limited customization options on free plan |
| Supports marketing material creation |
Who is it for?
UpPromote is designed for merchants looking to build or expand their affiliate network. It’s an excellent starting point for those new to affiliate marketing, providing robust tools to manage referrals without incurring additional costs.
TinyCookie – Cookie Banner App for Compliance
Staying compliant with global data privacy laws is non-negotiable for online stores. TinyCookie offers a fully customizable cookie banner solution to help merchants meet GDPR and CCPA requirements.
The app allows users to create banners with accept and reject buttons, manage cookie preferences, and ensure transparency with customers. Its user-friendly interface makes it easy for store owners to stay compliant while maintaining their brand’s aesthetic.
Pricing: Free
Pros and Cons:
| Pros | Cons |
| Fully customizable cookie banner | Limited advanced features |
| Meets GDPR and CCPA requirements | Basic functionality compared to premium tools |
| Free to use |
Who is it for?
TinyCookie is best suited for businesses aiming to comply with data privacy regulations without investing in premium tools. Its ease of use and customization options make it a great choice for merchants of all sizes.
Appstle – App for Creating Product Subscriptions
Managing product subscriptions can unlock a steady stream of recurring revenue for your Shopify store, and Appstle is a standout choice in this category. This app allows merchants to set up unlimited subscriptions until they reach $500 in monthly subscription revenue, providing a cost-effective solution for growing businesses.
With customizable subscription frequency and billing types, Appstle ensures flexibility for both merchants and customers. The user-friendly dashboard simplifies subscription tracking, giving store owners full control over their recurring orders.
Pricing: The free plan supports unlimited subscriptions until $500 in monthly revenue. Premium plans are available for businesses with higher revenue needs.
Pros and Cons:
| Pros | Cons |
| Unlimited subscriptions under $500 revenue | Revenue cap on the free plan |
| Customizable billing and frequency options | Advanced features locked in paid tiers |
| Intuitive subscription tracking dashboard | May require technical setup for advanced use |
Who is it for?
Appstle is ideal for Shopify merchants who are just starting with subscription-based models. It’s especially suitable for businesses offering products that benefit from recurring purchases, like skincare, coffee, or pet supplies.
Omnisend – Email Marketing Shopify App
Email marketing is one of the most effective ways to engage customers and drive sales, and Omnisend offers a robust free plan for Shopify merchants. With the ability to reach up to 250 contacts and send 500 emails per month, this app caters to small businesses looking to maintain regular customer communication.
Omnisend includes professional email templates and tools for automation, allowing merchants to create polished, personalized campaigns. The free plan also features 60 global SMS messages, making it easy to expand outreach beyond email.
Pricing: Omnisend’s free plan supports up to 250 contacts and 500 monthly emails. Paid plans offer advanced features and higher limits.
Pros and Cons:
| Pros | Cons |
| Professional email templates included | Limited to 250 contacts on the free plan |
| Includes SMS messages for multichannel outreach | Email and SMS quotas may run out quickly |
| Easy-to-use automation tools |
Who is it for?
Omnisend is best suited for small Shopify stores aiming to build an email marketing foundation. It’s particularly valuable for businesses looking to grow their email list and automate customer engagement.
Printify – Shopify Dropshipping App
For merchants venturing into print-on-demand (POD), Printify is a top choice. This app allows users to manage up to five stores, offering unlimited product designs and a mockup generator for product visualization.
Printify’s extensive network of suppliers makes it easy to source and ship products worldwide. Its intuitive interface streamlines product creation, allowing merchants to focus on designing unique items for their stores.
Pricing: Printify’s free plan supports up to five stores and unlimited product designs. Paid plans unlock additional tools, such as premium supplier access.
Pros and Cons:
| Pros | Cons |
| Unlimited product designs on the free plan | Free plan limited to five stores |
| Built-in mockup generator | Premium supplier access requires payment |
| Large supplier network |
Who is it for?
Printify is an excellent option for Shopify merchants starting a POD business. Whether you’re creating custom apparel, accessories, or home decor, this app provides all the tools needed to bring your ideas to life.
BON Loyalty – Rewards and Loyalty App
Building customer loyalty is critical for long-term growth, and BON Loyalty offers an easy way to set up a points-and-rewards system. With a free monthly order limit of 250, it’s a great starting point for small businesses exploring loyalty programs.
The app provides customizable rewards programs that incentivize repeat purchases, making it a valuable addition for stores focused on customer retention. BON Loyalty’s simple interface ensures that even beginners can create effective loyalty initiatives.
Pricing: The free plan includes a 250 monthly order limit and basic loyalty program features. Paid plans unlock additional capabilities.
Pros and Cons:
| Pros | Cons |
| Free plan supports up to 250 orders/month | Advanced features require paid plans |
| Customizable points and rewards programs | Limited scalability for larger businesses |
| Easy setup and user-friendly interface |
Who is it for?
BON Loyalty is ideal for Shopify stores looking to reward loyal customers and encourage repeat purchases. It’s particularly suitable for small businesses focused on building strong customer relationships.
Printful – Print-on-Demand Shopify App
If you’re entering the world of print-on-demand, Printful is a trusted app for automating order fulfillment and creating custom products. With built-in design tools and a 30% discount on the first sample order, it’s an excellent choice for first-time merchants.
Printful integrates seamlessly with Shopify, streamlining the process of adding new products and fulfilling customer orders. Its global fulfillment network ensures fast delivery, enhancing customer satisfaction.
Pricing: Free
Pros and Cons:
| Pros | Cons |
| Automatic order fulfillment | Fulfillment costs can add up |
| Built-in design tools | Limited customization without premium tools |
| Discounts on sample orders |
Who is it for?
Printful is best for Shopify merchants launching a single-store POD business. It’s a reliable platform for creating high-quality products, from custom clothing to home goods, with minimal hassle.
Ryviu – App for Collecting Social Proof
Social proof is a powerful driver of conversions, and Ryviu makes it simple for Shopify merchants to build credibility through product reviews. This app allows you to add up to 20 reviews per product and even import reviews directly from AliExpress.
With a user-friendly dashboard for tracking reviews and statistics, Ryviu ensures that merchants can easily manage customer feedback and showcase it on their storefront. These features help build trust with potential customers and increase conversion rates.
Pricing: Ryviu offers a free plan that includes the ability to add up to 20 reviews per product.
Pros and Cons:
| Pros | Cons |
| Import reviews from AliExpress | Free plan limits reviews per product |
| Simple and intuitive review management | Advanced features require upgrading |
| Boosts brand credibility with reviews | Limited customization options on free plan |
Who is it for?
Ryviu is perfect for merchants looking to add social proof to their products, particularly those sourcing items from AliExpress. It’s ideal for new Shopify stores aiming to build trust with their audience.
Tidio – App for Live Chat
Providing top-notch customer support is essential for any online store, and Tidio makes it easier with its live chat solution. Merchants can chat with up to 50 users at a time, using pre-designed conversation pathways and AI capabilities to automate responses for common queries.
This app helps merchants enhance customer experience by offering real-time assistance, answering questions, and guiding buyers through the purchase process.
Pricing: Tidio’s free plan supports live chat for up to 50 users.
Pros and Cons:
| Pros | Cons |
| Supports live chat for up to 50 users | Chat user limit on the free plan |
| Includes AI-powered conversation tools | Advanced AI features require payment |
| Pre-designed pathways for automation |
Who is it for?
Tidio is ideal for Shopify merchants who prioritize excellent customer support. It’s especially suitable for eCommerce stores wanting to improve buyer confidence and reduce abandoned carts through real-time interactions.
Loloyal – Loyalty and Rewards App
Building customer loyalty has never been easier with Loloyal, which offers customizable points and rewards programs for various customer actions. Merchants can also use custom CSS options to create banners that align with their brand’s aesthetic.
This app empowers Shopify stores to reward customers for purchases, referrals, and other activities, encouraging repeat business and customer retention.
Pricing: Free
Pros and Cons:
| Pros | Cons |
| Supports multiple actions for rewards | Advanced customizations require payment |
| Custom CSS for tailored banner design | Free plan may not scale well for large stores |
| Encourages repeat purchases and loyalty |
Who is it for?
Loloyal is best for small to medium-sized businesses looking to establish a rewards system. It’s an excellent tool for stores aiming to engage customers and boost retention rates.
Judge.me – App for Product Reviews
For Shopify stores seeking a comprehensive product review solution, Judge.me is a top contender. This app allows unlimited review requests and automates the process, including follow-up emails to customers after purchase.
With various widgets for displaying reviews, merchants can showcase feedback in a way that complements their store’s design. Judge.me also supports rich snippets, which can enhance SEO rankings.
Pricing: Free
Pros and Cons:
| Pros | Cons |
| Unlimited review requests on the free plan | Limited advanced customization on free tier |
| Automatic review request emails | |
| Rich snippet support for improved SEO |
Who is it for?
Judge.me is perfect for stores wanting to collect and display customer reviews efficiently. It’s especially useful for merchants aiming to improve their SEO and build trust with detailed customer feedback.
Parcel Panel – Order Tracking Shopify App
Delivering a seamless post-purchase experience is crucial, and Parcel Panel helps merchants achieve this with real-time order tracking. The app offers a customizable tracking page and sends notifications for shipping updates, keeping customers informed and satisfied.
With Parcel Panel, merchants can enhance transparency and reduce customer support queries related to order statuses.
Pricing: Free
Pros and Cons:
| Pros | Cons |
| Real-time order tracking for customers | Free plan limited in customization |
| Customizable tracking pages | Advanced features in paid tiers |
| Reduces customer support queries |
Who is it for?
Parcel Panel is designed for Shopify merchants who want to improve the post-purchase experience. It’s particularly valuable for stores with high order volumes and a focus on customer satisfaction.
Conclusion
These free Shopify apps offer incredible value by enhancing your store’s functionality, improving customer experience, and boosting your marketing efforts—all without requiring a significant financial commitment. From streamlining operations with Printful and UpPromote to optimizing performance with PixPix and SEO Manager, these tools cater to a variety of business needs. By integrating the right apps, you can drive sales, build customer loyalty, and position your Shopify store as a competitive force in the e-commerce space.
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