In 2025, optimizing your images for Facebook and Instagram is more important than ever. Using the correct image dimensions ensures that your content looks professional, loads quickly, and engages your audience effectively.
In this guide, we’ll cover the latest Facebook and Instagram image size updates, including profile pictures, posts, stories, and ads. Following these specifications will avoid blurry images, awkward cropping, and low engagement rates.
Facebook and Instagram Image Sizes (2025 Update)
Facebook supports various image formats, from profile pictures to cover photos and shared link previews. Here are the latest recommended image sizes for 2025:
1. Facebook Profile Picture
- Displays at:
- 176 x 176 pixels on computers
- 196 x 196 pixels on smartphones
- Recommended Upload Size: 320 x 320 pixels
- Aspect Ratio: 1:1 (cropped into a circle)
- Tips: Keep key details centered to avoid cropping issues.
2. Facebook Cover Photo
- Recommended Size: 851 x 315 pixels
- Aspect Ratio: 16:9
- Important Note: The profile picture overlaps part of the cover photo on the left side. Ensure essential elements (logos, text) are placed centrally.
3. Facebook Shared Link Image
- Recommended Size: 1200 x 630 pixels
- Aspect Ratio: 1.91:1
- Details: When you share a link, Facebook automatically pulls an image from the webpage. If the image doesn’t meet these dimensions, it may appear distorted or cropped.
4. Facebook Post Images
- Square: 1080 x 1080 pixels (1:1)
- Portrait: 1080 x 1350 pixels (4:5)
- Landscape: 1200 x 630 pixels (1.91:1)
- Tips: High-resolution images work best, but avoid oversized files to prevent slow loading.
5. Facebook Stories
- Recommended Size: 1080 x 1920 pixels
- Aspect Ratio: 9:16
- Tips: Keep important text and elements within the center-safe zone to prevent cropping.
6. Facebook Ads Image Sizes
- Feed Ads: 1080 x 1080 pixels (1:1)
- Carousel Ads: 1080 x 1080 pixels
- Stories Ads: 1080 x 1920 pixels (9:16)
- Tips: Facebook automatically resizes images for different placements, so always upload at the highest resolution.
Instagram Image Sizes (2025 Update)
Instagram is a highly visual platform, and using the correct dimensions is key to making your content stand out.
1. Instagram Profile Picture
- Displays at: 110 x 110 pixels
- Recommended Upload Size: 320 x 320 pixels
- Aspect Ratio: 1:1 (cropped into a circle)
- Tips: Ensure the image is high resolution and avoid placing important elements near the edges.
2. Instagram Post Images
- Square: 1080 x 1080 pixels (1:1)
- Portrait: 1080 x 1350 pixels (4:5)
- Landscape: 1080 x 566 pixels (1.91:1)
- Tips: Upload at the highest resolution possible to avoid Instagram’s compression affecting quality.
3. Instagram Stories
- Recommended Size: 1080 x 1920 pixels
- Aspect Ratio: 9:16
- Tips: Avoid placing text and key elements at the very top or bottom, as they may be covered by UI elements (like reply buttons).
4. Instagram Reels
- Recommended Size: 1080 x 1920 pixels
- Aspect Ratio: 9:16
- Tips: Keep the action within the center of the frame to ensure it’s visible across different screen sizes.
5. Instagram Ads Image Sizes
- Feed Ads: 1080 x 1080 pixels (1:1)
- Story Ads: 1080 x 1920 pixels (9:16)
- Carousel Ads: 1080 x 1080 pixels
- Tips: Instagram ads should be eye-catching and properly formatted to avoid distortion or cropping.
Best Practices for Uploading Images to Facebook and Instagram
To maximize engagement and keep your visuals looking sharp, follow these best practices:
1. Upload High-Resolution Images
Both Facebook and Instagram compress images to reduce load times. Uploading images at the highest quality ensures clarity after compression.
2. Use the Correct Aspect Ratios
Avoid awkward cropping by using the recommended aspect ratios for different post types.
3. Compress Images for Faster Loading
Large image files can slow down page performance. Use compression tools like TinyPNG or JPEGmini to reduce file sizes while maintaining quality.
4. Keep Important Elements Within the Safe Zone
For Stories and Reels, place text and key elements within the central area to prevent them from being hidden by UI elements.
5. Check Image Previews on Multiple Devices
Social media platforms display images differently on desktop and mobile. Always preview before posting to ensure the best appearance.
Summary Table: Facebook & Instagram Image Sizes (2025)
| Platform | Feature | Recommended Size (pixels) | Aspect Ratio |
| Profile Picture | 320 x 320 | 1:1 (Cropped to Circle) | |
| Cover Photo | 851 x 315 | 16:9 | |
| Shared Link Image | 1200 x 630 | 1.91:1 | |
| Post Image (Square) | 1080 x 1080 | 1:1 | |
| Post Image (Portrait) | 1080 x 1350 | 4:5 | |
| Post Image (Landscape) | 1200 x 630 | 1.91:1 | |
| Stories | 1080 x 1920 | 9:16 | |
| Profile Picture | 320 x 320 | 1:1 (Cropped to Circle) | |
| Post Image (Square) | 1080 x 1080 | 1:1 | |
| Post Image (Portrait) | 1080 x 1350 | 4:5 | |
| Post Image (Landscape) | 1080 x 566 | 1.91:1 | |
| Stories | 1080 x 1920 | 9:16 | |
| Reels | 1080 x 1920 | 9:16 |
Final Thoughts
Staying up to date with Facebook and Instagram image sizes in 2025 is crucial for optimizing engagement and maintaining a professional presence.
By following these updated dimensions and best practices, your posts, ads, and stories will appear sharp, correctly formatted, and visually appealing across all devices.
💡 Now it’s your turn! Update your social media visuals today and take your content to the next level! 🚀
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