To make your content look its best, you should optimize image settings before posting. Doing so helps Facebook recommend your post to more people and increase organic engagement.
In addition, to ensure your ads appear clear and professional across all Meta platforms, always use the highest possible image resolution.
Below are the recommended Facebook post sizes and minimum image dimensions suggested by Meta for each ad placement.
Facebook offers a range of ad placements across its platform, each with its own optimal image ratio and resolution to ensure your visuals appear clear and professional on every device:
- Facebook Feed:
- 1:1 ratio → 1080 × 1080 px — Ideal for standard square posts that look balanced on both desktop and mobile.
- 4:5 ratio → 1440 × 1800 px — Best for vertical content that occupies more screen space and drives higher engagement on mobile feeds.
- Right Column Ads: 1200 × 1200 px — Used primarily on desktop, this format works well for concise visuals and clear calls to action.
- Facebook Marketplace: 1200 × 1200 px — Recommended for product-focused creatives. This size keeps your listings sharp and attractive in the Marketplace feed.
- Facebook Stories: 1080 × 1080 px — Perfect for short, immersive story visuals that maintain clarity and avoid cropping.
- Facebook Reels: 1080 × 1080 px — Square videos or images display consistently across devices, offering a seamless viewing experience for dynamic Reels content.
You can explore more helpful and interesting articles on the Orichi Blog
Instagram supports multiple ad and post formats, each with specific dimensions to ensure your visuals display beautifully across devices:
- Feed: 1080 × 1350 px — The ideal portrait size for in-feed posts. It maximizes screen space while keeping your content crisp and engaging in the main feed.
- Reels: 1080 × 1920 px — A full-screen vertical format perfect for short-form video content. Use this dimension to create immersive, high-quality Reels that capture attention instantly.
- Stories: 1080 × 1610 px — Recommended for vertical story content. This size ensures your visuals look sharp and are not cut off by interface elements like buttons or text overlays.
Meta Audience Network
For ads appearing across Meta’s partner apps and websites, ensure your creatives meet the following recommended dimensions for best clarity and engagement:
- Banner, Native, and In-Stream Ads: 398 × 208 px
These formats are ideal for displaying across a variety of placements in the Audience Network. Using the correct size helps prevent cropping and maintains consistent quality across devices.
Messenger
Messenger offers several ad placements designed to reach users directly in their conversations or inbox:
- Stories: 1080 × 1080 px — This square format works best for immersive, full-screen experiences that feel native to the platform.
- Inbox Ads: 1200 × 1200 px — Optimized for visibility within the Messenger inbox, these visuals should stay sharp and balanced to encourage clicks.
As WhatsApp integrates more ad features through the Meta ecosystem, maintaining proper visual quality is crucial:
- Status Ads: 500 × 320 px — This landscape format is tailored for the WhatsApp Status section, where clear and engaging visuals are key to capturing attention quickly.
Note: These are the minimum image size requirements.
For optimal results and to avoid blurry or cropped visuals, make sure your images follow the latest Meta design recommendations. Using the correct dimensions not only keeps your visuals sharp and professional but also improves how your posts appear across different devices.
To further boost visibility and engagement, follow the Best Time to Post on Facebook Guide to align your content timing, post size, and image quality for the best overall performance.
