A Shopify wishlist app helps customers save products they are interested in and return later when they are ready to buy.
Since Shopify does not include a built-in wishlist feature, merchants usually install third-party apps to add wishlist functionality to their stores.
The right wishlist app depends on what your store needs. Some businesses only need a simple save-for-later button, while others need advanced features such as:
- Guest wishlists
- Price drop alerts
- Back-in-stock notifications
- Customer insights
- Email reminders
- Loyalty integrations
In this guide, we compare the best Shopify wishlist apps in 2026 based on features, pricing, pros, cons, and the type of store each app is best suited for.
Best Shopify Wishlist Apps at a Glance
| App | Free Plan | Starting Price |
|---|---|---|
| Swym Wishlist Plus | Trial available | $29.99/month |
| Wishlist Plus | Yes | Free + Paid |
| Wishify Wishlist | Yes | $5.99/month |
| Hulk Wishlist | Yes | $9.90/month |
| Growave | Yes | $15/month |
| Wishlist King | Trial available | Paid plans |
| FAVS Wishlist | Yes | Free + Paid |
| Wiser | Trial available | Paid plans |
How We Evaluated Shopify Wishlist Apps
A good wishlist app should do more than add a heart icon to your product pages.
We compared apps based on:
Wishlist Experience |
|
Store Features |
|
Marketing Features |
|
Pricing |
|
1. Swym Wishlist Plus
Swym Wishlist Plus is one of the more advanced Shopify wishlist solutions. It focuses on helping merchants understand customer interest and reconnect with shoppers who saved products.
Key Features
- Customer wishlist
- Guest wishlist support
- Multiple wishlist options
- Price drop alerts
- Back-in-stock alerts
- Email reminders
- Wishlist analytics
- Marketing integrations
Pros
- Advanced wishlist functionality
- Strong automation features
- Useful customer engagement tools
- Suitable for larger product catalogs
Cons
- Higher price compared with basic wishlist apps
- Usage-based pricing can become expensive for larger stores
- More features than small stores may need
Pricing
Free trial available. Paid plans start at $29.99/month.
Best For
Recommended for:
- Fashion stores
- Beauty brands
- Large catalogs
- Stores using email marketing
2. Wishlist Plus
Wishlist Plus focuses on helping merchants add wishlist functionality without complicated setup.
Key Features
- Wishlist button
- Guest wishlist
- Customer account wishlist
- Email reminders
- Wishlist sharing
- Custom styling options
Pros
- Easy installation
- Beginner-friendly interface
- Covers essential wishlist needs
- Free plan available
Cons
- Advanced features require paid plans
- Limited analytics compared with premium apps
- Not designed for complex retention workflows
Pricing
Free plan available. Paid plans are available for additional features.
Best For
Recommended for:
- New Shopify stores
- Small businesses
- Stores testing wishlist functionality
3. Wishify Wishlist
Wishify provides essential wishlist features at a lower cost compared with many advanced alternatives.
Key Features
- Wishlist button
- Guest wishlist
- Wishlist page
- Product sharing
- Custom design options
- Email reminders
Pros
- Affordable pricing
- Simple setup
- Good feature coverage for small stores
- Multiple pricing options
Cons
- Limited advanced analytics
- Fewer integrations than premium apps
- May not fit large stores with complex needs
Pricing
Free plan available. Paid plans start at $5.99/month.
Best For
Recommended for:
- Small catalogs
- New Shopify merchants
- Stores needing basic wishlist features
4. Hulk Wishlist
Hulk Wishlist combines wishlist functionality with features such as alerts and customization options.
Key Features
- Guest wishlist
- Wishlist customization
- Multiple wishlists
- Price drop alerts
- Back-in-stock alerts
- Product sharing
- Marketing integrations
Pros
- Good feature-to-price balance
- Includes useful automation features
- Affordable compared with advanced competitors
- Flexible customization
Cons
- Some customization may require additional setup
- Smaller review volume compared with larger apps
- Advanced features require paid plans
Pricing
Free plan available. Paid plans start at $9.90/month.
Best For
Recommended for:
- Small to medium Shopify stores
- Merchants wanting automation features
- Stores needing more flexibility
5. Growave
Growave is more than a wishlist app. It combines wishlist functionality with reviews, loyalty programs, and customer engagement features.
Key Features
- Wishlist
- Product reviews
- Loyalty rewards
- Referral programs
- VIP programs
- Customer engagement tools
Pros
- Combines multiple Shopify marketing tools
- Useful for improving repeat purchases
- Reduces the need for multiple apps
Cons
- More expensive if you only need wishlist functionality
- More complex setup
- Small stores may not use all features
Pricing
Free plan available. Paid plans start at $15/month.
Best For
Recommended for:
- Established brands
- Stores focused on retention
- Businesses building loyalty programs
6. Wishlist King
Wishlist King focuses on creating a branded wishlist experience that fits the store design.
Key Features
- Custom wishlist pages
- Customer accounts
- Guest wishlist
- Theme integration
- Product sharing
Pros
- Strong design customization
- Premium storefront experience
- Good fit for brand-focused stores
Cons
- Pricing may be higher than basic wishlist apps
- Fewer marketing automation features
- May be unnecessary for small stores
Pricing
Trial available. Paid plans available.
Best For
Recommended for:
- Premium brands
- Design-focused stores
- Stores prioritizing customer experience
7. FAVS Wishlist
FAVS Wishlist focuses on providing basic wishlist functionality with a lightweight setup.
Key Features
- Save products
- Wishlist button
- Customer wishlist page
- Basic customization
Pros
- Simple setup
- Lightweight solution
- Suitable for basic wishlist needs
Cons
- Limited advanced features
- Less suitable for stores needing automation
- Fewer retention tools
Pricing
Free plan available. Paid options available.
Best For
Recommended for:
- Small stores
- Simple product catalogs
- Merchants needing basic functionality
8. Wiser
Wiser focuses on helping merchants improve product discovery through personalization features.
Key Features
- Wishlist functionality
- Product recommendations
- Personalized shopping experience
- Customer engagement tools
Pros
- Combines wishlist with product discovery
- Helps merchants improve browsing experience
- Useful for stores with many products
Cons
- Wishlist is not the only focus
- May be more than needed for simple wishlist use cases
- Pricing depends on required features
Pricing
Trial available. Paid plans available.
Best For
Recommended for:
- Large catalogs
- Stores focused on personalization
- Merchants improving product discovery
FAQ
Does Shopify have a built-in wishlist?
No. Shopify does not include a native wishlist feature. Merchants usually install a Shopify wishlist app from the App Store.
Are Shopify wishlist apps free?
Many wishlist apps offer free plans. Paid plans usually include advanced customization, automation, and analytics.
What is the best Shopify wishlist app for small stores?
Small stores usually benefit from simple and affordable wishlist apps such as Wishify or Hulk Wishlist.
Do wishlist apps help increase sales?
Wishlist apps can help customers return to products they previously liked. However, performance depends on your products, customer behavior, and overall store experience.
