Increasing Shopify conversions is not only about getting more traffic. Many stores lose sales because customers do not trust the brand, cannot find the right product option, leave before checkout, or buy fewer items than they could.
The right conversion app helps remove these problems by improving customer confidence, product discovery, cart value, and tracking accuracy.
We reviewed Shopify apps from Orichi and Trustio that focus on different parts of the conversion journey, from building trust with reviews to increasing AOV with bundles and discounts.
5 Best Conversions Apps for Shopify
Trust.io – Trustpilot Reviews
⭐5
Free to install
Key features of the app:
Trust.io helps Shopify merchants bring Trustpilot reviews directly into their online store by importing existing customer feedback and displaying it through customizable review widgets
The app supports different review display layouts, allowing brands to place social proof in important areas of the customer journey such as product pages or storefront sections. With automatic review synchronization, merchants can keep their displayed Trustpilot content updated without manually managing each review.
OC Upsell & Cross Sell
⭐New App
Free to install
Key features of the app:
OC Upsell & Cross Sell helps Shopify stores recommend additional products during the buying process by showing relevant offers based on customer purchases. Merchants can create upsell and cross-sell opportunities to introduce complementary products, upgrades, or additional items that match the customer’s original interest.
This allows stores to maximize existing traffic and increase revenue per customer without relying only on acquiring new visitors.
OC Meta Pixel Facebook Pixels
⭐5
Free to install
Key features of the app:
OC Meta Pixel Facebook Pixels helps Shopify merchants connect their store with Meta advertising tracking tools to monitor customer actions and improve campaign measurement.
The app supports Meta Pixel setup, conversion tracking, and multiple pixel management, helping businesses collect more accurate customer behavior data. With better tracking visibility, merchants can make more informed decisions when optimizing Facebook and Instagram advertising campaigns.
Instafeed – Instagram Feed
⭐5
Free to install
Key features of the app:
Instafeed allows Shopify merchants to display Instagram content directly on their storefront, helping connect social media activity with the shopping experience.
The app enables brands to showcase visual content, highlight products through social posts, and create a more engaging storefront experience. By bringing Instagram content closer to the purchase journey, merchants can use existing social proof and brand visuals to build stronger customer connections.
Swatchy ‑ Color Swatch
⭐4.6
Free to install
Key features of the app:
Swatchify improves Shopify product pages by replacing standard variant dropdowns with visual color swatches that make product selection easier.
The app helps shoppers quickly compare available colors or styles and choose their preferred option without navigating through confusing menus. This creates a smoother product browsing experience, especially for stores selling fashion, beauty, accessories, and other products with multiple variants.
