Expanding your Shopify store beyond borders isn’t just a smart idea — it’s essential for growth in 2025. But to truly connect with international customers, offering a seamless, multilingual experience is a must. That’s where language and translation apps come in.
Below, we dive deep into the top 10 language and translation Shopify apps that help merchants bridge the language gap, boost SEO, and skyrocket global sales.
1. Transtore – Language Translate
Overview: Transtore is an AI-driven language and currency converter app designed to simplify international selling.
Key Features:
- AI-powered translation
- Automatic currency conversion
- Geolocation-based language switching
Pros:
- Free and easy to set up
- Built specifically for Shopify
Cons:
- Limited control over translations
Pricing: Free
Best For: Startups or small stores entering new markets.
2. Transcy: AI Language Translate
Overview: Transcy uses powerful AI translation tools and integrates currency conversion to help you sell globally with ease.
Key Features:
- AI-based multilingual translation
- Currency converter
- Auto language & currency switcher
Pros:
- Free plan available
- Intuitive UI
Cons:
- Advanced features require upgrades
Pricing: Free plan + Paid plans with more features
Best For: Scaling stores that want more control and automation.
3. Geolocation & Markets—Selecty
Overview: Selecty focuses on redirecting visitors to the correct store language and currency based on their location.
Key Features:
- Country-specific redirects
- Language/currency switcher
- Geolocation detection
Pros:
- Excellent redirection accuracy
- Simple setup
Cons:
- Doesn’t handle actual translations
Pricing: Free
Best For: Medium stores already using another translation app but want better geo-targeting.
4. Shopify Translate & Adapt
Overview: Shopify’s native app allows merchants to manually translate content and tailor it for different markets.
Key Features:
- Manual translation
- Market-specific content adaptation
- Native Shopify support
Pros:
- 100% free
- Seamless Shopify integration
Cons:
- No AI or automatic translation
Pricing: Free
Best For: Shopify Plus or merchants with translation resources looking for granular control.
5. Hextom: AI Translate & Currency
Overview: An intuitive app that provides both AI translations and currency conversion with automation.
Key Features:
- AI language translation
- Multi-currency support
- Geo detection for locale switching
Pros:
- Easy to use
- Covers both language and pricing localization
Cons:
- Some features locked behind paywall
Pricing: Free plan + Premium options
Best For: Growing e-commerce businesses balancing ease and functionality.
6. LangShop AI Language Translate
Overview: Powered by GPT-4, LangShop offers a powerful translation suite with selectors, SEO options, and automation.
Key Features:
- GPT-4 AI translation
- Geolocation & switchers
- SEO-friendly content translation
Pros:
- High quality translations
- Good customer support
Cons:
- Slightly steeper learning curve
Pricing: Free plan available; Premium starts around $10/month
Best For: Mid to large businesses looking for AI precision and SEO benefits.
7. Locales.ai: GPT‑4 AI Translate
Overview: Locales.ai offers intelligent, GPT-4 powered translations with an emphasis on accuracy.
Key Features:
- GPT-4 AI multilingual translation
- Simple, built-for-Shopify UX
Pros:
- Highly accurate
- 5.0 star rated
Cons:
- No currency conversion feature
Pricing: Free plan available
Best For: Brands that prioritize content quality and tone.
8. T Lab – AI Language Translate
Overview: A streamlined language translation tool using AI, with support for multiple languages.
Key Features:
- AI language translator
- Easy integration
Pros:
- Very user-friendly
- Free to install
Cons:
- Currency conversion not included
Pricing: Free + Paid plans starting ~$9.99/month
Best For: Budget-conscious merchants wanting pro-level translations.
9. Uplinkly Language Translate
Overview: A simple app that leverages Google Translate for real-time multilingual support.
Key Features:
- Google Translate-based
- Language selector widget
Pros:
- Lightweight and fast
- Great for beginners
Cons:
- No manual translation or AI options
Pricing: Free + Pro Plan at $6.99/month
Best For: One-person shops needing instant global reach.
Which App is Right for Your Business Size?
| Business Size | Recommended App(s) | Why |
| Small / Starter | Transtore, Uplinkly, Shopify Translate & Adapt | Lightweight, free, easy to set up |
| Growing Store | Transcy, Hextom, T Lab | Mix of automation, AI, and scalability |
| Established Brand | LangShop, Locales.ai | Best-in-class AI, SEO, and deep customization options |
| Niche / Custom UX | Selecty, Shopify Translate & Adapt | Custom redirection & market-specific manual adjustments |
FAQs About Language and Translation Shopify Apps
Q1. Do I need a translation app if I only sell in one country?
Not necessarily, but if your country has multiple languages (e.g., Canada), it’s still smart to localize content.
Q2. Which translation app is best for SEO?
LangShop and GTranslate (premium) offer excellent SEO translation features.
Q3. Can I edit AI translations manually?
Yes, most premium translation apps allow you to review and edit AI content for accuracy.
Q4. Will translation apps slow down my store?
Most are optimized not to, but simpler apps like Uplinkly have less resource demand.
Q5. What if I just want currency conversion, not translation?
Apps like Transtore and Transcy offer both, while Selecty focuses more on geolocation redirects.
Final Thoughts
The world is your customer base — but only if you speak their language. Whether you’re launching globally for the first time or scaling into new markets, the right Shopify language translation app can transform your store’s reach, user experience, and revenue.
Choose based on your growth stage, budget, and how much control you want over your content. Going global has never been more accessible.
