Learn how to grow your TikTok for Business through keyword research, strategic content creation, and consistent optimization — no influencer status required. You can read everything about Social Trend— FB, Instagram, X, and TikTok — right here.
Why TikTok Is More Than Just Entertainment
TikTok isn’t only a space for trends and entertainment — it’s become one of the most powerful platforms for business growth. With billions of users across the world, TikTok’s algorithm allows brands of any size to connect directly with audiences through creative, short-form video.
You don’t need to be a TikTok influencer to succeed. As Jordana Grace shares in her beginner’s guide, TikTok can serve as a marketing engine that drives visibility, engagement, and sales when approached strategically. The process is simple, repeatable, and achievable for anyone willing to learn.
Let’s explore the three key steps to turning TikTok into your business growth tool.
Step 1: Research — Use TikTok as a Search Engine
One of the most overlooked facts about TikTok is that it now functions like a search engine, much like YouTube. When users search for information, products, or advice, TikTok surfaces videos that match those search terms — meaning you can optimize your content to appear in those results.
Start by researching keywords inside the TikTok app itself. When you type a phrase into the search bar, scroll down to find the “Others searched for” section. This list shows related terms and popular phrases your community is already looking for. Each one represents a potential content idea or video topic.
For best results, use the mobile version of TikTok rather than the desktop app — the mobile interface often provides richer keyword suggestions and community trends.
The goal here is simple: find the exact language your audience uses. When you build content around those search terms, your videos are far more likely to rank higher — both in TikTok’s internal search and on Google results.
Step 2: Content Creation — Build Videos Around Keywords
Once you’ve gathered a list of keywords and phrases, the next step is to create engaging videos built directly around them.
When scripting your videos, make sure to include those keywords in three key places:
- The first sentence of your video
- The title
- The description box
This approach signals to TikTok’s algorithm that your content is relevant to specific search queries. If you want to strengthen it further, you can add a sub-header in your video title that includes a secondary keyword.
The more intentional your keyword use, the higher your chance of being discovered. When users search for videos within your niche, yours will show up first — because it matches both the language and the intent behind their searches.
Pro Tip: Write your keyword list on-screen or just outside the frame — some creators believe this small trick helps TikTok’s system detect topic relevance and push the video higher in the feed.
And remember: you don’t have to be perfect to start. Your first video might not look amazing, and that’s completely fine. Every great creator began somewhere. What matters most is that you begin. The only way to improve is through consistent creation.
Step 3: Rinse and Repeat — Review and Refine
After you’ve posted content regularly for about a month (for example, three to five videos per week), it’s time to analyze the results.
Ask yourself:
- Which videos performed best?
- Which received the most views, likes, or engagement?
- What types of videos didn’t resonate as much?
By reviewing this data, you’ll start identifying patterns in what works. The next step is simple — do more of what works.
Jordana Grace shares her personal method: she creates a repeatable video format with her popular series, “Things I should tell you before traveling to Australia.” Each time, she adds a tagline such as “3 things I love” or “3 things I don’t trust.” This formula has helped her create more than 800 videos that consistently perform well and attract her target audience.
Repetition doesn’t mean redundancy — it builds recognition. By sticking with a consistent structure and topic, she’s positioned herself as an expert in her niche. Her audience now expects that type of content, trusts her voice, and keeps coming back for more.
You can apply the same principle to your business. Identify the type of video that works best, make it easy for you to reproduce, and keep iterating. Over time, you’ll build both consistency and credibility — two pillars of long-term success on TikTok.
Key Takeaways
TikTok is no longer just about viral dances or challenges — it’s a search-powered marketing platform. Businesses that understand how to align their content with audience search intent gain a huge advantage in visibility and engagement.
To recap:
- Research — Use TikTok as a keyword search tool to find what people want.
- Create — Make videos centered around those keywords and place them strategically in your title, script, and description.
- Refine — Analyze results, repeat what works, and build consistency over time.
Start with your first video today. Learn, adapt, and repeat. The more you create, the stronger your TikTok marketing strategy becomes — and soon, TikTok will be working for your business, not the other way around.
