Amazon is the fastest way to see what people actually buy, not just what they talk about. Its Best Sellers lists are based on real sales and update frequently.
This guide covers what Amazon shoppers bought most in 2026, the bestsellers right now, and the categories still climbing. Looking for trends beyond Amazon? See our full guide to trending products for Shopify sales data and Google search trends.
What Amazon shoppers bought most in 2026
Amazon’s summer Prime Day (June 23–26, 2026) shows three clear patterns:
- Everyday basics won, not gadgets. The top-selling items were Premier Protein shakes, Liquid I.V. hydration packets and Temptations cat treats.
- Cheap items did the volume. 69% of items bought cost under $20. Only 3% cost more than $100.
- The top categories were apparel and shoes, household essentials, and health and wellness.
Shoppers also spent a little less per order than in 2025: $47.66 on average, down from $53.34. But 63% of households placed two or more orders. In short, people bought often, and they bought small.
For sellers, that is useful. Low-priced, repeat-purchase products are cheap to test and easy to ship.
Amazon bestsellers right now
These are the Amazon bestsellers flagged ahead of October Prime Big Deal Days (October 6–7, 2026). Prices are as listed on September 30, 2026, and the review count is a rough sign of how popular each one is.
| Product | Category | Price | Amazon reviews |
|---|---|---|---|
| Amazon Smart Plug (2-pack) | Smart home | $23.98 | 571,201 |
| Dawn Powerwash Spray Dish Soap (4-pack) | Household | $17.50 | 143,665 |
| Crest 3D Whitestrips (44 strips) | Oral care | $45.99 | 106,514 |
| Energizer AA Batteries (32-count) | Household | $19.97 | 79,922 |
| Premier Protein Shake (12-pack) | Health and nutrition | $29.64 | 61,209 |
| La Roche-Posay Toleriane Double Repair Moisturizer | Skin care | $19.49 | 51,887 |
| TubShroom Drain Protector | Home | $11.99 | 33,172 |
| Medicube Zero Pore Pads 2.0 | Skin care | $18.90 | 33,050 |
| Anker Nano Power Bank (5,000mAh) | Tech accessories | $29.99 | 16,011 |
| Apple AirPods Pro 3 | Tech | $234.00 | 15,657 |
| Apple AirTag (2nd gen) | Tech | $24.00 | 11,337 |
Two things stand out. Almost everything costs under $50. And most of the list is things people use up and buy again: soap, batteries, skin care, protein shakes.
A note for sellers: many of these are big brands like Apple or Dawn, which you can’t simply copy. The opportunity is the category, not the brand. A shopper buying a TubShroom is also shopping for other bathroom fixes. A shopper buying Medicube pads is open to other Korean skin care.
Trending Amazon categories and what to sell in each
The data above points to six categories. For each, here is what is selling and the kind of product a smaller store can add.
1. Health and wellness
What’s selling: protein shakes, hydration packets and supplements. Premier Protein and Liquid I.V. were two of the three top items on Prime Day 2026.
What to sell: shaker bottles, pill organizers, sports supplements and hydration mixes from smaller brands. These sell again and again.
2. Skin care
What’s selling: simple, well-reviewed basics like La Roche-Posay moisturizer, and Korean skin care like Medicube toner pads.
What to sell: toner pads, pimple patches, lip balm and face masks. They are cheap, light and easy to ship.
3. Household essentials
What’s selling: dish soap, batteries and trash bags, all in bulk packs. Household essentials was one of the top three categories on Prime Day.
What to sell: problem-solvers in the same spirit as the TubShroom drain protector, such as drain catchers, cleaning brushes and storage bins.
4. Pet supplies
What’s selling: treats and everyday care. Temptations cat treats were one of the top three items on Prime Day.
What to sell: treats, toys, grooming tools and pet supplements. Pet owners buy often and stay loyal.
5. Small tech and smart home
What’s selling: smart plugs, AirTag trackers and small power banks. The Amazon Smart Plug has more than 570,000 reviews.
What to sell: phone accessories, cable organizers, Bluetooth trackers and travel chargers. Keep the price under $30.
6. Apparel and shoes
What’s selling: one of the three most commonly bought categories on Prime Day 2026.
What to sell: basics and athleisure, like leggings, socks, sweatpants and hoodies. Sizes add work, so start with a few best-selling items.
How to spot Amazon trends yourself
Amazon has five free lists that show what is selling. Check them weekly and you will see trends before most sellers do.
| List | What it shows | How to use it |
|---|---|---|
| Best Sellers | Top sellers in each category, based on sales | See what already sells well |
| Movers & Shakers | Biggest jumps in sales rank over the past day | Catch trends early. A product that stays here for several days is worth a look |
| New Releases | Best-selling new products | Find products before competitors do |
| Most Wished For | Products people save to their wish lists | Spot demand before people buy |
| Gift Ideas | Products people buy as gifts | Plan for holidays and gift seasons |
Three quick tips:
- Go one level down. “Home & Kitchen” is too broad. Open a subcategory like “Bathroom Accessories” to see the real trends.
- Watch the review count grow. A product that went from 200 to 2,000 reviews in a few months is climbing fast.
- Check it on Google Trends too. If searches are also rising, the trend is real and not just an Amazon deal spike.
How to sell Amazon trending products on your Shopify store
Found a trending product on Amazon? You can add it to your Shopify store in a few minutes, without retyping the title, photos or description.
Importio: EZ Amazon Importer is a free Shopify app that copies Amazon products into your store:
- One product, a list, or a whole seller store. Paste one link, many links, or a seller’s store link.
- The full listing. Titles, images, variants with prices, and descriptions.
- Amazon reviews. Show product reviews and seller feedback, so a new product page doesn’t look empty.
- Auto-sync. Your product updates when the Amazon listing changes.
- Affiliate buttons. Send shoppers to buy on Amazon and earn a commission.
Step by step
- Open Movers & Shakers and pick a product that has been climbing for a few days.
- Copy its Amazon link.
- Paste it into Importio, or paste several links for a bulk import.
- Check the title, price and photos, and edit anything you want.
- Publish it, and turn on auto-sync so the details stay current.
Affiliate or dropshipping? With affiliate buttons, Amazon handles payment, shipping and returns, and you earn a commission. This is the lowest-risk way to test many trends at once. If you sell the product yourself instead, you set your own price but handle orders and customer service. Check Amazon’s current terms either way.
Try it now: install Importio for free and add your first Amazon trending product today.
FAQ
What is trending on Amazon right now?
Everyday basics lead. On Prime Day 2026, the top items were Premier Protein shakes, Liquid I.V. packets and Temptations cat treats. Smart plugs, power banks and skin care are also among the current bestsellers.
How do I find trending products on Amazon?
Check the Movers & Shakers page for products jumping in sales rank, then look at Best Sellers and New Releases in the same category. Confirm on Google Trends before you commit.
What sells best on Amazon in 2026?
Low-priced items people buy again. On Prime Day 2026, 69% of items bought cost under $20, and the top categories were apparel and shoes, household essentials, and health and wellness.
Can I sell Amazon products on my Shopify store?
Yes. An app like Importio imports Amazon products into Shopify. You can use affiliate buttons to earn a commission, or sell the product yourself.
