Best Time to Post on Twitter/X isn’t just a guessing game — it’s a data-backed strategy that can transform your engagement. (Explore more insights on Trending from the Orichi Blog.) We analyzed over 1 million tweets to uncover the best time to post on Twitter/X, the ideal days, and content formats that drive maximum interaction on X (formerly Twitter).

Timing matters — whether it’s reheating pizza just right, delivering the perfect punchline, or canceling that free trial before it renews. And when it comes to social media marketing, posting at the right time can significantly impact how your tweets perform.

You might wonder: “Since X doesn’t have a chronological feed anymore, does timing still matter?” The answer is yes — even with algorithmic ranking, posting time influences visibility and engagement.

X’s algorithm prioritizes posts that spark quick interactions, which is why we measured engagement rates to determine what truly works.

After analyzing this massive dataset, we found clear trends showing which posting times, days, and tweet formats consistently perform best. These insights will help you optimize not only when to post on Twitter/X, but also what to post for the highest engagement.

Let’s dive into the data.

The Best Time to Post on Twitter/X

According to our analysis of over 1 million tweets, the best time to post on Twitter (X) in 2025 is Wednesday at 9 a.m. — the sweet spot when engagement rates peak.

The next best times are:

• Tuesday at 8 a.m.
• Monday at 8 a.m.

Overall, posting during mid-morning hours on weekdays consistently delivers strong engagement. Most high-performing tweets fall within this morning window, making it the ideal time to connect with active users.

Demographic data from Statista reveals that 36.6% of Twitter/X users are between 25–34, while 34.2% are aged 18–24. This means most users check their feeds as they start their workday, which explains the surge in activity and engagement between 8–10 a.m.

On weekdays, engagement typically rises from the early morning, peaks around 9 a.m., and gradually tapers off by early afternoon as users shift focus to other tasks.

What about time zones?
No conversion needed. Our data is normalized to apply locally — meaning these recommendations work in your own time zone, whether you’re in EST, PST, or IST.
So, wherever you are, aim to tweet between 8–10 a.m. your local time for the best results.

The Best Time to Post on Twitter/X for Each Day of the Week

Our data from over one million tweets shows that while mid-morning remains the best time to post overall, each day of the week has its own engagement sweet spots. Here’s the breakdown 👇

Monday

Best time: 8:00 a.m.
Other good times: 9:00 a.m. and 10:00 a.m.
Early morning posts perform well as users check their feeds before starting work.

Tuesday

Best time: 8:00 a.m.
Other good times: 9:00 a.m. and 10:00 a.m.
Tuesday ranks among the top engagement days on X, with users settling into their weekly rhythm and interacting more.

Wednesday

Best time: 9:00 a.m.
Other good times: 8:00 a.m. and 10:00 a.m.
Engagement peaks midweek as users scroll during work breaks. Some early afternoon windows also show strong activity, making Wednesday a prime posting day.

Thursday

Best time: 9:00 a.m.
Other good times: 8:00 a.m. and 10:00 a.m.
As the weekend nears, engagement remains strong, with users catching up on trending news and conversations.

Friday

Best time: 8:00 a.m.
Other good times: 7:00 a.m. and 9:00 a.m.
Morning tweets work best before users shift into weekend mode and engagement begins to dip later in the day.

Saturday

Best time: 8:00 a.m.
Other good times: 7:00 a.m. and 9:00 a.m.
Weekend engagement drops slightly, but early-morning tweets still capture active users before they head offline.

Sunday

Best time: 8:00 a.m.
Other good times: 7:00 a.m. and 9:00 a.m.
Sunday sees the lowest overall engagement, but early posts still perform best among casual weekend scrollers.

Pro Tip: There’s no universal “best time” across all social networks. Check out our guides to the best time to post on Instagram, LinkedIn, Facebook, and TikTok for platform-specific insights.

Read more: How to Gain 1k Twitter Followers (In Practically No Time)

The Best and Worst Days of the Week to Post on Twitter/X

Our data reveals that Tuesday is the best day of the week to post on Twitter/X, driving the highest overall engagement. Wednesday follows closely in second place, with Thursday taking third. Interestingly, Monday and Friday also perform reasonably well, showing that weekday activity remains consistently strong.

On the other hand, Sunday ranks as the worst day to post, with Saturday only performing slightly better. While a few time slots on the weekend still deliver engagement, you’ll get the most value from posting on weekdays when users are most active.

Pro Tip: Experiment with different weekday slots listed above, schedule your tweets in advance, and monitor engagement metrics. Over time, you’ll identify which days and times work best for your unique audience.

The Best Type of Content to Post on Twitter/X

Even though X (formerly Twitter) has expanded its video capabilities — introducing longer uploads, high-resolution formats, and revenue-sharing options — our data reveals that text-based posts still dominate in engagement.

Text posts received:

• 30.04% more engagement than video posts
• 37.10% more engagement than image or photo posts

This aligns with X’s core identity as a text-first platform — the go-to place for real-time updates, witty takes, and concise opinions, while platforms like TikTok, Instagram, and YouTube compete over video content.

That said, videos still perform better than static images, generating 5.43% more engagement than photo posts.

Meanwhile, posts containing links and retweets (including quote tweets) underperformed. This isn’t surprising — platforms typically prioritize keeping users on-site rather than redirecting them elsewhere.

💡 Pro Tip:

• Prioritize original text posts for maximum engagement.
• Use video strategically to enhance storytelling.
• Limit external links and retweets if your goal is growth and visibility on X.

The Best Time for You to Post on Twitter/X

While our data highlights general best times to post, remember: no single schedule fits everyone. Your ideal posting time depends on your unique audience’s habits, location, and online behavior.

Even if tweeting at popular times (like weekday mornings) brings solid results initially, small timing tweaks may drastically improve your engagement — or not. That’s because every audience is different. What drives engagement for one creator or brand might not resonate with another.

Since X analytics are now limited to X Premium users, identifying your personal best times can be challenging. Fortunately, social media tools like Buffer make this easier.

With Buffer’s X analytics, you can compare tweet performance and uncover data-driven insights such as:

• The best day of the week for your posts
• The best content format (text, image, video, or link)
• How often to post for consistent engagement

To access these insights:

1. Go to the Analytics tab in Buffer’s dashboard.
2. View your Analytics Overview to analyze performance for your selected time range.
3. Click the Answers tab to see tailored recommendations for your account.

Pro Tip: Use this data to test and refine your posting schedule — and let your audience engagement guide you to your true “best time to post.”

Your Checklist for High-Performing X/Twitter Posts

Finding the best time to post on Twitter/X can boost your visibility — but timing alone won’t make your tweet go viral. Success on the platform depends on multiple factors, from your profile setup to how you engage with your audience.

Use this checklist to maximize your Twitter performance :

1. Conduct a profile audit
A half-finished profile can discourage new followers. Ensure your profile is complete with:

• A clear, high-quality profile picture
• A visually appealing cover image
• A concise, engaging bio
• A working link-in-bio URL

2. Comment on trending or global events
X is the go-to platform for real-time conversations. Join discussions about trending topics in your niche and add your unique perspective.

3. Post visual content
While text performs best overall, videos tend to drive stronger engagement than photos. Experiment with formats to find what resonates most with your audience.

4. Engage actively
Don’t just post and disappear. Reply to comments, respond to DMs, and interact with other creators in your community. Engagement builds trust — and visibility.

5. Use strong hooks
Grab attention in the first line with:

• A bold statement
• A thought-provoking question
• A surprising statistic
• A teaser that makes readers want to click “Show more”

6. Share real-life stories
Personal, authentic stories help you connect emotionally with your audience and make your content more relatable.

7. Stay consistent
Twitter/X moves fast. Post daily — or multiple times a day — to stay visible and grow your reach steadily.

8. Monitor your analytics
Review your data regularly to identify what performs best and refine your content strategy accordingly.

9. Consider upgrading to X Premium
According to Buffer’s Tami Oladipo, X Premium accounts may experience a noticeable boost in post performance — an option worth testing if you’re serious about growth.

Pro Tip: Combine consistent posting, authentic engagement, and data-driven timing to turn your Twitter account into a true growth engine.