The TikTok Pixel is a powerful tool for tracking user actions and optimizing ad campaigns on TikTok. To enhance tracking accuracy, especially with server-side tracking, you need a TikTok Pixel Access Token (also known as the TikTok Events API Access Token). This guide will walk you through how to generate a TikTok Pixel Access Token in 2025, ensuring you can integrate it with your website or app for better campaign performance.

What is a TikTok Pixel Access Token?

A TikTok Pixel Access Token is a secure key used to authenticate requests to the TikTok Events API. It allows you to send server-side events (e.g., page views, purchases) directly to TikTok, bypassing browser limitations like ad blockers. This token works alongside the TikTok Pixel to improve tracking accuracy and campaign optimization.

Why You Need a TikTok Pixel Access Token

• Accurate Tracking: Overcome ad blockers and browser restrictions for reliable event data.
• Campaign Optimization: Send precise conversion data to TikTok for better ad targeting.
• Custom Audiences: Use server-side events to create retargeting or lookalike audiences.
• Future-Proofing: Server-side tracking is resistant to changes in privacy regulations and cookie restrictions.

Step-by-Step Guide to Generate a TikTok Pixel Access Token

Follow these steps to generate your TikTok Pixel Access Token in 2025:

Step 1: Log in to TikTok Ads Manager

1. Visit ads.tiktok.com and log in to your TikTok Ads Manager account.
2. Ensure you have Admin or Operator permissions to generate tokens.

Step 2: Access Events Manager

1. From the top menu, click Assets > Events.
2. In the Events Manager, select Manage under the “Web Events” section.

Step 3: Select or Create a Pixel

1. Locate your existing pixel under “Web Events” or create a new one:
   • Click Set Up Web Events, choose Manually Install Pixel Code, and select Developer Mode.
   • Name your pixel and complete the setup.
2. Click on the pixel’s name to access its settings.

Step 4: Generate theTiktok Access Token

1. In the pixel’s settings, navigate to the Settings tab.
2. Scroll to the Events API section and click Generate Access Token.
3. The token will appear immediately. Copy it to a secure location, as it won’t be displayed again after refreshing the page.

Step 5: Integrate the Access Token

1. Paste the token into your tracking platform. Discover the 5 best TikTok tracking tools
2. Save and test the integration using tools like TikTok Pixel Helper or TikTok’s Web Diagnostics Suite.

For further help, refer to TikTok’s developer documentation or contact their support team.

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