Customer reviews play a crucial role in eCommerce, influencing purchase decisions and building trust with potential buyers. For Shopify store owners, choosing the right review app can make a significant difference in how they showcase social proof and engage customers. One of the most popular review apps in the Shopify ecosystem is Loox, a tool designed to help merchants collect and display customer reviews in multiple formats, including star ratings, text, photos, and even videos.
What makes Loox particularly appealing is its user-friendly interface, making it an excellent choice even for beginners who are new to eCommerce. Merchants can easily monitor and respond to customer feedback, enhancing engagement and credibility. With a 14-day free trial, store owners can test its features before committing to a paid plan, ensuring it aligns with their needs.
What Is Loox?
Loox is a Shopify product review app that helps merchants collect and display photo, video, and text reviews to build trust and boost conversions. It automates the review collection process through post-purchase emails and seamlessly integrates with Shopify, allowing store owners to showcase reviews in customizable widgets like carousels and star ratings.
Designed for ease of use, Loox suits both beginners and experienced merchants. With a 14-day free trial, users can explore its features before committing. Its focus on automation, visual appeal, and credibility makes it a top choice for Shopify stores looking to enhance customer trust.
Pricing: 14-day free trial; no free plan, Starts at $9.99/month
Rate: 4.9/5
Loox in Shopify Store: Install
Key Features of Loox
Loox is packed with powerful features designed to help Shopify merchants collect, manage, and showcase customer reviews effectively. From automation to customization, these features ensure that businesses can maximize the impact of user-generated content while enhancing customer trust. Below is a closer look at the key features that make Loox a standout review app for Shopify stores.
1. Automated Review Collection
One of the biggest advantages of Loox is its ability to automate the review collection process. Instead of manually reaching out to customers, the app automatically sends post-purchase review request emails. This helps merchants consistently gather feedback without extra effort. Once a customer submits a review, Loox can publish it automatically or hold it for manual approval, giving store owners control over what appears on their website. This automation ensures that businesses can collect and showcase real customer experiences with minimal intervention.
2. Email Marketing for Reviews
Loox includes built-in email marketing tools to encourage customers to leave reviews. Store owners can send customizable email reminders that match their brand’s tone and aesthetics. These emails can be scheduled based on specific timeframes, such as a few days or weeks after purchase, ensuring that customers have had enough time to use the product before leaving a review. Personalization options, such as including the customer’s name and product details, help increase engagement and response rates.
3. Discounts for Reviews
To further incentivize customers, Loox offers the ability to provide discounts in exchange for reviews, particularly for those that include photos or videos. This encourages more customers to submit detailed reviews with visual content, which can significantly increase social proof. By offering a small percentage discount or a fixed amount off a future purchase, merchants can turn one-time buyers into repeat customers while simultaneously collecting valuable content that boosts conversions.
4. Import Reviews from Other Platforms
For store owners switching to Shopify or launching a new product, Loox provides a review import feature that allows businesses to bring in existing customer feedback. Merchants can import reviews from platforms like AliExpress and Amazon, ensuring that their product pages start with authentic customer testimonials. This is particularly useful for dropshipping businesses and new brands that want to establish credibility quickly. The imported reviews can be filtered and formatted to align with the store’s branding.
5. Customizable Review Widgets
Loox offers a range of customizable widgets that allow store owners to display reviews in various formats, including:
- Star Ratings: Displayed on product pages, collection pages, and even Google search results.
- Carousels & Grids: Showcases multiple reviews at once in an engaging way.
- Floating Badges: Small, attention-grabbing review snippets that appear throughout the site.
These widgets can be styled to match the store’s theme, ensuring a seamless integration with the brand’s design. This level of flexibility helps businesses highlight customer feedback in the most effective way possible.
6. Mobile Optimization
With a growing number of customers shopping via mobile devices, Loox ensures that all review widgets are fully optimized for mobile viewing. The design adapts to different screen sizes, ensuring that reviews remain visually appealing and easy to read. This enhances the user experience and helps maintain credibility across all devices.
Pros and Cons of Loox
Loox is a feature-rich review app for Shopify, but like any tool, it has its strengths and limitations. Below is a breakdown of the pros and cons to help you decide whether it’s the right fit for your store.
| Loox Pros | Loox Cons |
| ✔️ Automation | ➖ No free plan |
| ✔️ Email marketing | ➖ Selective discounts |
| ✔️ Discounts | ➖ Expensive |
| ✔️ Import data from other sources | |
| ✔️ Different review formats | |
| ✔️ Powerful integrations |
Pros
✔️ Automation – Loox makes collecting reviews effortless with automated email requests and publishing. This ensures a steady stream of fresh reviews without merchants having to manually reach out to customers.
✔️ Email Marketing – The built-in customizable email reminders help boost customer engagement, increasing the chances of receiving detailed product feedback. Personalized emails also improve response rates.
✔️ Discounts for Reviews – Offering discount incentives for photo and video reviews encourages customers to leave higher-quality feedback. This not only helps improve conversion rates but also turns buyers into repeat customers.
✔️ Import Data from Other Sources – Loox allows store owners to import reviews from platforms like AliExpress and Amazon, which is beneficial for dropshipping businesses and new Shopify stores that need to build credibility quickly.
✔️ Different Review Formats – Unlike many review apps that focus solely on text-based reviews, Loox supports photo and video reviews, making social proof more compelling and visually appealing.
✔️ Powerful Integrations – Loox integrates seamlessly with Shopify and other third-party apps, including Google Shopping, Facebook, and Klaviyo, making it easier to leverage reviews across marketing channels.
Cons
➖ No Free Plan – While Loox offers a 14-day free trial, there is no permanent free plan, meaning businesses must subscribe to continue using the app. This can be a drawback for small stores with limited budgets.
➖ Selective Discounts – The discount incentives are only available for photo and video reviews, not for regular text reviews. This might discourage some customers from leaving feedback if they don’t want to upload media.
➖ Expensive – Loox’s pricing is on the higher end compared to some other review apps. While it provides strong features, smaller businesses might find it costly, especially if they need advanced customization options.
Pricing and Plans
Loox offers three main pricing plans tailored to different business needs, along with an optional referral feature. While there’s no free plan, each tier provides valuable tools for collecting and displaying customer reviews.
- Beginner Plan ($9.99/month) – Ideal for small businesses, this entry-level plan includes essential review collection and display features but lacks video reviews.
- Scale Plan ($34.99/month) – Adds video reviews and more advanced customization, making it suitable for growing stores.
- Unlimited Plan ($299.99/month) – Designed for high-volume stores, this plan offers unlimited reviews and additional premium features.
For those looking to boost word-of-mouth marketing, Loox Referrals can be added to any plan for an extra $5/month, helping stores incentivize customer referrals and increase brand exposure.
Comparison with Other Shopify Review Apps
When choosing a review app for your Shopify store, it’s important to compare Loox with other popular options like Judge.me, Stamped.io, and Yotpo. While all of these apps help merchants collect and display customer reviews, Loox stands out in several key areas.
- Visual Impact – Loox emphasizes photo and video reviews, making customer feedback more engaging compared to competitors that focus mostly on text-based reviews.
- Seamless Shopify Integration – Designed exclusively for Shopify, Loox works effortlessly with themes and checkout pages, unlike some alternatives that require extra setup.
- Import Flexibility – Allows importing reviews from AliExpress and Amazon, a key feature for dropshipping businesses and new Shopify stores.
- Customization – Provides flexible review widgets (badges, carousels, grids) that can be styled to match the brand’s aesthetics.
- Analytics & Engagement – Includes performance tracking tools to measure how reviews influence conversions, making it easier to optimize customer engagement.
Final Thoughts
In 2025, Loox remains one of the top choices for Shopify store owners looking to collect and display customer reviews effectively. With its focus on photo and video reviews, seamless Shopify integration, and customizable widgets, Loox offers a comprehensive solution for enhancing social proof and boosting conversions. The ability to import reviews from other platforms, coupled with its powerful email marketing and discount features, makes it a versatile tool for growing businesses.
While it lacks a free plan and can be on the pricier side for smaller stores, Loox’s automation and advanced features provide excellent value for businesses looking to create a trust-building experience for their customers. Whether you’re just starting or running a high-volume store, Loox offers a scalable solution that fits various needs.
Ultimately, Loox stands out for its visual appeal and user-friendliness, making it a great option for those wanting to leverage customer feedback to drive success on Shopify.
