You have a plan to start your online business. And you want to create a website to sell your products or services. Here you are, Shopify and Wix are two of them. But which one is suitable for you, which platform you should choose.

In this blog post, we are going to compare and show you some pros and cons of Shopify vs Wix. Let’s check it out right now!

Factors of Shopify vs Wix

Overall, Shopify and Wix are all platforms that help owners create websites publish on the internet and visible on SERP to attract customers. Each platform has unique points that fit different kinds of businesses and serve beginners well. Here are some factors of Shopify vs Wix.

• Features and Services
• Target Audience Shopify vs Wix
• Pricing Shopify vs Wix
• Suitability for Different Businesses
• Start-up Potential Shopify vs Wix

In the following parts, let’s discover details about these factors and make your own decision. 

Features and Services of Shopify vs Wix

Customers care about functionality and what they receive when using any services, also for this situation. Shopify vs Wix has its features and services for users. Here are the breakdown points for them.

Shopify

Many people are using and suggesting Shopify for selling online. But why are they obsessed with Shopify? Does this fit with your business? The answer is here, find out about Shopify and what it can do for you.

• eCommerce Focus: Built primarily for online stores.
• Templates: Professional, mobile-optimized themes.
• App Store: Extensive with over 6,000 apps.
• Inventory Management: Advanced tools for managing stock.
• Payment Gateways: Supports a wide range of services, including Shopify Payments.
• Multi-Channel Selling: Sell on social media, Amazon, eBay, etc.
• Customer Support: 24/7 support through chat, email, and phone.

Wix

Wix is developing faster and faster, and it is famous for its simplicity and ease of use. This platform doesn’t require any coding knowledge or too high design skills. With Wix, your website will be done in just a few hours. 

• Website Builder Focus: Versatile, suitable for various types of websites.
• Templates: Wide range of customizable templates.
• App Market: Good selection, though not as extensive as Shopify.
• eCommerce: Decent tools for small to medium online stores.
• Payment Gateways: Various options, including Wix Payments.
• SEO Tools: Built-in features to help improve search engine visibility.
• Customer Support: 24/7 support with varying levels of priority based on plan.

Target Audience of Shopify vs Wix

Shopify and Wix serve people who want to create websites, but their customers’ insights differ. Here is why

Shopify

If you have a long-term plan and are ready to build a professional online store, Shopify is ideal. 

• Entrepreneurs and businesses looking to create professional online stores.
• Businesses need robust eCommerce functionalities and integrations.
• Companies are planning to scale and need advanced features for large operations.

Wix

While Wix is focused on smaller groups and customization for individual businesses. 

• Individuals and small businesses need a cost-effective, easy-to-use website builder.
• Creative professionals like artists, photographers, and bloggers.
• Small retailers are looking to start with an online store.

Pricing of Shopify vs Wix

Pricing is always a factor that affects a lot of businesses and their decisions. However, the price of Wix and Shopify can be judged that they are valuable and worthy. 

Shopify

Shopify has divided the fees into two kinds: monthly and yearly. This is a way to attract both short-term and long-term customers. Business owners can quit or continue their business quickly based on this pricing policy. You can discover more information at Shopify Pricing.

Shopify Monthly Plan 

• Basic Plan: $25 per month (basic features for new businesses).
• Shopify Plan: $65 per month (growing businesses with more advanced features).
• Advanced Plan: $399 per month (scaling businesses with advanced reporting).
• Transaction Fees: This depends on payment gateways and exchange rates for different countries and partners. 
• Free Trial: 14 days.

Shopify Yearly Plan 

• Basic Plan: $19 per month 
• Shopify Plan: $49 per month
• Advanced Plan: $299 per month

Wix

Wix offers a simple plan compared to Shopify. However, the price is cheaper with full access to every feature. You can check full plan on Wix site. 

• Light Plan: $17 per month (for personal use, ad-free).
• Core Plan: $29 per month (freelancers and entrepreneurs).
• Business: $36 per month (growing businesses).
• Business Elite: $159 per month (priority support and more features).
• Transaction Fees: Wix charges zero transaction fees on sales, which means sellers can keep all their earnings. Varies by the payment gateway, but typically around 2.9% + 30¢.
• Free Plan: Available, but with ads and limited features

Suitability for Different Business

Shopify and Wix cater to different audiences and come with their own set of advantages.

Shopify

Shopify is well-known for its e-commerce platform. They have a large community of Shopify merchants and their services provide the best for online selling products. 

• Best For: Businesses primarily focused on online sales, mainly medium to large eCommerce stores.
• Scalability: Excellent for businesses planning to scale up significantly.
• Product Management: Strong capabilities for managing extensive inventories.

Wix

Business portfolio and business branding are what Wix wants to deliver through their platform. It is suitable for businesses that want to showcase their products or most of their services. 

• Best For: Small businesses, personal websites, freelancers, and creative professionals.
• Versatility: Ideal for businesses that need a website with additional functionalities beyond just eCommerce.
• Ease of Use: Suitable for users who prefer a more visual, drag-and-drop design interface.

Start-up Potential Shopify vs Wix

When evaluating the start-up potential of Shopify and Wix, it’s essential to consider the unique strengths each platform offers to new businesses. Shopify provides robust eCommerce features, scalability, and a wide array of integrations, making it an ideal choice for start-ups focusing on growth and online sales. Conversely, Wix stands out for its user-friendly interface, design flexibility, and cost-effectiveness, catering to entrepreneurs and small business owners who seek an easy-to-build, visually appealing online presence without a steep learning curve. Each platform’s capabilities cater to start-ups, from ambitious eCommerce ventures to creative and service-oriented businesses.

Shopify

Choosing Shopify can provide you with some benefits. They have a big community from all over the world; they are updated and trending so quickly and have many chances to expand your store. 

• Learning Curve: Slightly steeper due to the extensive eCommerce features.
• Support: Excellent customer support to help new users.
• Setup Ease: Streamlined process but requires some familiarity with eCommerce concepts.

Wix

Excellent design, motion graphics, and attractive customer sights are fundamental, and Wix can do that. Make customers impressed when first enter your website, and Wix helps you do that with just a few clicks, a drag-and-drop function. 

• Learning Curve: Very user-friendly with a drag-and-drop interface.
• Support: Good support and a vast library of tutorials.
• Setup Ease: Extremely easy to set up and customize, even for beginners.

Which Is The Best For You Shopify vs Wix

We understand that you may feel confused when choosing between Shopify and Wix. Then it depends on your business styles, your products or services, your budgets, and so on. However, we hope the information above can help you define which one is right for you. 

Shopify best suits businesses focused on serious eCommerce, needing advanced features, and planning to scale significantly. It’s an excellent choice for established companies or startups with growth potential, as exemplified by Gymshark.

Wix is ideal for small businesses, creatives, and individuals who need an easy-to-use, versatile website builder with basic eCommerce functionalities. It’s perfect for those who prioritize design flexibility and cost-effectiveness, as demonstrated by Maro Designs.

FAQ Shopify vs Wix