As e-commerce continues to grow, Shopify merchants are constantly seeking ways to boost their advertising efforts and drive conversions. In 2025, the landscape of digital marketing is more dynamic than ever, with apps that enable store owners to reach customers across various platforms. To help you stay ahead of the curve, we’ve compiled a list of the best advertising apps for Shopify merchants in 2025. These apps will streamline your marketing processes, improve targeting, and drive more sales for your Shopify store.
1. TikTok – The 1st Advertising Apps for Shopify store
Overview:
TikTok continues to dominate as one of the most engaging social media platforms for younger audiences. With the TikTok Shopify app, merchants can run targeted ad campaigns and even sell directly through TikTok Shop.
Key Features:
- Create and manage TikTok ad campaigns directly within Shopify.
- Integrate your store with TikTok Shop for seamless selling.
- Monitor campaign performance with in-depth analytics.
Pros:
- Access to a massive audience, particularly among Gen Z and Millennials.
- Seamless Shopify integration makes managing ads easy.
Cons:
- Requires understanding of TikTok’s unique content style.
- May not suit all product types.
Pricing Plan:
Free to install; advertising costs based on your budget.
Why Use It:
TikTok is a must-have for merchants targeting younger demographics. With high engagement and direct selling options, it’s an essential tool to boost brand awareness and sales.
2. Facebook & Instagram
Overview:
Facebook and Instagram remain two of the most powerful social media platforms for e-commerce. With the Facebook & Instagram Shopify app, you can create and manage ads across both platforms, tapping into their vast user base.
Key Features:
- Create and manage ads for both Facebook and Instagram.
- Utilize advanced targeting options to reach specific demographics.
- Analyze campaign performance with integrated analytics.
Pros:
- Huge potential for reach across both platforms.
- Advanced targeting tools allow for precision in ad placement.
Cons:
- Platform algorithm changes can affect ad performance.
- Requires continuous campaign management to optimize results.
Pricing Plan:
Free to install; advertising costs based on your budget.
Why Use It:
Facebook and Instagram are essential for most Shopify merchants. Their vast user base and powerful targeting options make them perfect platforms for driving traffic and sales.
3. AdRoll Marketing & Advertising
Overview:
AdRoll is designed to help Shopify merchants re-engage visitors and recover abandoned carts. The app lets you run cross-channel retargeting campaigns across web and social platforms.
Key Features:
- Cross-channel retargeting across the web, Facebook, Instagram, and Google.
- Automated campaigns to re-engage cart abandoners and attract new customers.
- Detailed analytics to monitor and improve campaign performance.
Pros:
- Helps recover abandoned carts and increase sales.
- User-friendly interface for managing campaigns.
Cons:
- Advanced features are only available in paid plans.
- It may take time to see results from campaigns.
Pricing Plan:
Free to install; paid plans start at $40/month.
Why Use It:
AdRoll is ideal for recovering abandoned carts and boosting conversions. Its automation features save you time, making it a must-have for any Shopify store owner.
4. UpPromote: Affiliate Marketing
Overview:
UpPromote is an affiliate marketing app that helps merchants set up and manage affiliate programs. You can recruit affiliates, ambassadors, and influencers to promote your store and drive traffic.
Key Features:
- Create and manage affiliate marketing programs.
- Track affiliate performance and commissions.
- Integrates seamlessly with Shopify for easy management.
Pros:
- Cost-effective marketing strategy leveraging affiliates.
- Customizable commission structures to suit your business.
Cons:
- Requires effort to recruit and manage affiliates.
- Success relies on affiliate engagement.
Pricing Plan:
Free to install; premium features available in paid plans.
Why Use It:
If you’re looking to expand your marketing efforts without upfront costs, UpPromote offers an effective way to engage affiliates and boost sales.
5. Simprosys Google Shopping Feed
Overview:
Simprosys helps you submit your product feed to Google Shopping, Microsoft, Meta, and Pinterest, expanding your product’s reach across multiple advertising platforms.
Key Features:
- Automated product feed submission to various platforms.
- Customizable feed settings for each platform’s specific requirements.
- Regular feed updates to ensure product information is current.
Pros:
- Extends product reach across multiple advertising channels.
- Time-saving automated feed management.
Cons:
- Requires proper setup to avoid feed errors.
- Might need occasional adjustments for optimization.
Pricing Plan:
Free trial available; subscription plans start at $9/month.
Why Use It:
This app is perfect for merchants who want to expand their product reach with minimal manual effort. It ensures your products are visible across several platforms, helping drive traffic and sales.
6. Vimeo Create – Video Maker
Overview:
Vimeo Create turns your product photos into stunning videos that you can use for ads and social media posts. This app helps you create professional-looking videos quickly and easily.
Key Features:
- Automated video creation from product photos.
- Customizable options for branding and messaging.
- Access to a library of templates, music, and animations.
Pros:
- Easy-to-use interface for creating videos.
- Enhances product presentation with high-quality videos.
Cons:
- Limited advanced editing features.
- May require additional editing software for more complex video projects.
Pricing Plan:
Free trial available; subscription plans vary.
Why Use It:
Perfect for Shopify store owners looking to create engaging product videos quickly, Vimeo Create helps you elevate your marketing content and increase customer engagement.
7. Shopify Email
Overview:
Shopify Email is the built-in email marketing tool for Shopify stores. It enables merchants to run email campaigns that nurture customer relationships and drive sales directly from within Shopify.
Key Features:
- Pre-built templates designed for e-commerce emails.
- Segment customers based on purchase history and behavior.
- Automated campaigns like abandoned cart reminders and promotional offers.
Pros:
- Simple integration with Shopify.
- Cost-effective, especially for small businesses already using Shopify.
Cons:
- Limited advanced features compared to standalone email platforms.
- Free plan has limitations on the number of emails you can send.
Pricing Plan:
Free for up to 2,500 emails per month; paid plans start at $9/month.
Why Use It:
If you’re looking for an easy and cost-effective way to run email campaigns, Shopify Email offers a great solution. It’s perfect for store owners who want to drive engagement and sales through automated email marketing.
8. Privy
Overview:
Privy is a pop-up and email capture tool designed to increase leads, reduce cart abandonment, and boost sales. With its customizable pop-ups and exit-intent technology, Privy helps merchants keep visitors engaged and convert them into customers.
Key Features:
- Customizable pop-ups, banners, and other on-site displays.
- Exit-intent technology to reduce cart abandonment.
- Integration with email marketing services for seamless campaign management.
Pros:
- User-friendly and easy to set up.
- Effective tools for lead generation and conversion optimization.
Cons:
- Free plan has limited features.
- Requires A/B testing to find the most effective strategies.
Pricing Plan:
Free plan available with basic features; paid plans start at $15/month.
Why Use It:
Privy is ideal for store owners who want to capture leads and recover abandoned carts through engaging on-site displays. It’s an essential tool for improving conversion rates and sales.
9. Yotpo Reviews
Overview:
Yotpo Reviews helps Shopify merchants collect, display, and manage customer reviews. This app is crucial for building social proof, trust, and credibility, which can significantly boost conversions.
Key Features:
- Automated review request emails post-purchase.
- Customizable review display widgets.
- Integration with Google Shopping for enhanced product visibility.
Pros:
- Easy integration with Shopify.
- Rich features even in the free plan, including photo reviews.
Cons:
- Some advanced features are only available in paid plans.
- Review solicitation emails may occasionally be marked as spam.
Pricing Plan:
Free plan available with essential features; premium plans start at $19/month.
Why Use It:
Yotpo is perfect for merchants who want to enhance trust and credibility through authentic customer feedback. Positive reviews can lead to higher conversion rates and customer loyalty.
10. Instagram Feed Shoppable Video by Madgic
Overview:
This app allows you to display your Instagram and TikTok feeds directly on your Shopify storefront. It turns social content into a powerful visual merchandising tool by enabling shoppable tags, helping customers discover and purchase products directly from posts.
Key Features:
- Display TikTok and Instagram posts with product tagging
- Customizable layouts and responsive design
- Shoppable feed widgets to boost engagement
- Supports Reels, UGC, and influencer content
- Built-in analytics to track performance
Pros:
- Easy to install and customize
- Enhances brand credibility through real customer content
- Free plan available
- Works well with modern Shopify themes
Cons:
- Some premium features require an upgrade
- Limited analytics in the free version
Pricing:
Free plan available. Paid plans offer additional layout options, more feeds, and advanced analytics (pricing details available on the Shopify App Store page).
Why Use This App:
If your brand relies on visual storytelling through TikTok or Instagram, this app is a must-have. It blends social engagement with product discovery, allowing merchants to tap into the power of social proof and boost conversions with real-time, authentic content.
Conclusion
The right advertising app can make all the difference in your Shopify store’s success. From social media platforms like TikTok and Instagram to email marketing and affiliate management tools, these apps provide a variety of options to suit every Shopify merchant’s needs. Whether you’re looking to drive traffic, recover abandoned carts, or enhance customer engagement, these apps will help you achieve your goals and grow your business in 2025.
Choose the app (or combination of apps) that best fits your business needs and watch your advertising efforts translate into increased sales and customer satisfaction!
