From eco-friendly products to innovative gadgets, if you’re looking for the best selling items on Shopify in 2025, check out these trending products.
Exploring what products to sell is a crucial step in starting a successful online business, and Shopify’s annual list of top trending products offers valuable insights. Categories like health supplements, sustainable fashion, and tech gadgets are currently popular, showcasing consumer demands and emerging trends for 2025. To stay competitive, use tools like Google Trends and observe marketplaces like Amazon to identify and adapt to new trends quickly. Shopify provides the tools needed to turn trending products into profitable ventures, whether through direct selling or dropshipping.
Thinking about starting a business? One of the first big decisions you’ll face is figuring out what to sell. It’s a crucial choice that can shape your future as an entrepreneur.
In this article, you’ll find a list of the top 20 best selling items on Shopify, which we update every year. These aren’t random picks—they’re product ideas proven to be popular with consumers.
Plus, discover the latest information on breakout product trends, and tips for how to spot growing interest in a product.
Top 20 Best Selling Items on Shopify
Here are the 20 most popular products sold by most of Shopify merchants:
- Eco-friendly products
- Health supplements
- Smart home devices
- Sustainable fashion
- Fitness equipment
- Pet products
- Home office supplies
- Beauty tools
- Kitchen gadgets
- Outdoor gear
- Personalized gifts
- Tech accessories
- DIY craft kits
- Travel essentials
- Subscription boxes
- Home decor
- Gaming accessories
- Baby products
- Seasonal items
- Wellness products
Eco-Friendly Products

Eco-friendly products are gaining traction as consumers become more environmentally conscious. Items like reusable bags, bamboo utensils, and biodegradable packaging are in high demand.
Health Supplements
Health supplements continue to trend, with vitamins, protein powders, and herbal remedies leading the charge. The wellness industry is booming, and Shopify merchants are capitalizing on this trend.
Smart Home Devices
Smart home devices, such as smart speakers and security cameras, are increasingly popular as technology becomes more integrated into daily life.
Sustainable Fashion
Sustainable fashion is not just a trend; it’s a movement. Consumers are looking for clothing made from recycled materials and ethical production practices.
Fitness Equipment
With the rise of home workouts, fitness equipment like resistance bands, dumbbells, and yoga mats are top sellers.
Pet Products
Pet products, including organic pet food and eco-friendly toys, are consistently in demand as pet ownership continues to rise.
Home Office Supplies
As remote work becomes the norm, home office supplies like ergonomic chairs and standing desks are essential for many consumers.
Beauty Tools
Beauty tools, such as facial rollers and LED masks, are trending as self-care routines become more popular.
Kitchen Gadgets
Innovative kitchen gadgets, like air fryers and multi-cookers, are must-haves for home chefs looking to simplify meal prep.
Outdoor Gear
Outdoor gear, including camping equipment and hiking accessories, is seeing increased interest as more people seek outdoor activities.
Personalized Gifts
Personalized gifts, such as custom jewelry and monogrammed items, are popular for special occasions and celebrations.
Tech Accessories
Tech accessories, including phone cases and charging stations, are essential for consumers looking to protect and enhance their devices.
DIY Craft Kits
DIY craft kits are gaining popularity as people look for creative outlets and hobbies to engage in at home.
Travel Essentials
As travel resumes, essentials like packing cubes and travel organizers are in high demand.
Subscription Boxes
Subscription boxes for everything from snacks to beauty products are a convenient way for consumers to discover new items.
Home Decor
Home decor items, such as wall art and decorative pillows, are trending as people invest in their living spaces.
Gaming Accessories
Gaming accessories, including controllers and headsets
Baby Products
Baby products, such as organic baby food and eco-friendly diapers, are consistently in demand as new parents seek safe and sustainable options for their little ones.
Seasonal Items
Seasonal items, including holiday decorations and summer essentials, see spikes in sales throughout the year, making them a great opportunity for Shopify merchants to capitalize on festive shopping trends.
Wellness Products
Wellness products, such as aromatherapy diffusers and meditation aids, are gaining traction as consumers prioritize mental health and self-care routines.
How to Spot Trending Products
To stay ahead of the curve, consider these strategies for identifying trending products:
- Utilize Google Trends: This tool helps you see what products are gaining interest over time. Look for spikes in search volume to identify potential best sellers.
- Monitor Social Media: Platforms like Instagram and TikTok are great for spotting emerging trends. Influencers often showcase new products that can quickly gain popularity.
- Explore Marketplaces: Check out best-seller lists on platforms like Amazon and Etsy to see what products are currently in demand.
- Join Online Communities: Engage with forums and groups related to your niche. These communities can provide insights into what consumers are looking for.
- Analyze Competitors: Keep an eye on what successful Shopify stores are selling. Tools like SimilarWeb can help you analyze traffic and product performance.
Conclusion
Finding the best selling items on Shopify requires a mix of research, creativity, and adaptability. By focusing on trending products and understanding consumer needs, you can position your Shopify store for success. Whether you’re just starting or looking to expand your product line, these insights can help you make informed decisions and tap into lucrative markets.
Ready to start your Shopify journey? Sign up for a free trial today and explore the endless possibilities of e-commerce!
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