In the fast-paced world of e-commerce, building strong relationships with your customers is key to long-term success. One of the most effective ways to do that? Through email and SMS marketing. But with so many apps out there, it’s crucial to choose the right tool that not only fits your store’s needs but also scales as you grow.
In this review, we’ll take a deep dive into Yotpo Email Marketing & SMS, one of the most popular marketing automation apps on Shopify. We’ll explore its features, pricing, pros and cons, user feedback, comparisons with competitors, and—most importantly—how it can help your Shopify store thrive.
What is Yotpo Email Marketing & SMS?
Yotpo Email Marketing & SMS is an all-in-one marketing platform built specifically for Shopify merchants. Developed by Yotpo, a well-known name in e-commerce marketing tools, this app combines powerful email campaigns, SMS messaging, automation, and AI-driven features to help merchants grow sales and engage customers on autopilot.
With a rating of 4.9 out of 5 from over 8,300 Shopify reviews, it’s clear that users love the app. But is it right for your store?
Key Features of Yotpo Email Marketing & SMS
Yotpo stands out because of its depth and flexibility. Whether you’re just starting or scaling your business, it provides tools to engage customers, drive conversions, and build long-term loyalty.
1. Email & SMS Campaign Builder
- Easy-to-use drag-and-drop editor with Canva integration
- 300+ professionally designed email templates
- Custom SMS campaign creation with branded short links
2. Automation Flows
- Pre-built flows for cart abandonment, welcome sequences, post-purchase upsells, and more
- Fully customizable triggers and rules
- Saves time and ensures consistent messaging
3. AI-Powered Tools
- AI-generated content suggestions
- Optimal send-time predictions
- Smart product recommendations based on customer data
4. Segmentation & Personalization
- Create segments based on behavior, purchase history, location, and more
- Send highly relevant messages to the right audience
- Boost open rates and conversions
5. Advanced Analytics
- Real-time dashboard with performance tracking
- Campaign performance reports (open rate, click-through rate, sales impact)
- A/B testing support
Why Should Shopify Merchants Use Yotpo Email Marketing & SMS?
If you’re still juggling multiple marketing tools or struggling to reach your customers at the right time with the right message, Yotpo can simplify your workflow.
Here’s how it can directly help your Shopify store:
- Drive more sales: Recover abandoned carts, convert first-time visitors, and upsell post-purchase.
- Save time: Automations handle messaging 24/7, reducing manual workload.
- Improve customer retention: Stay in touch through personalized communications that build loyalty.
- Grow your list: Capture emails and phone numbers with embedded pop-ups and landing pages.
- Get better results: AI optimizes campaigns based on performance, behavior, and timing.
Yotpo Pricing Breakdown
Yotpo offers a flexible pricing structure based on email volume and SMS usage. Here’s a quick breakdown of what to expect:
Flexible Pricing That Grows With You
Yotpo’s pricing model is usage-based, making it ideal for small stores that want to start free and scale over time.
| Plan | Monthly Fee | Email Limit | SMS Rate (US) | Notable Features |
| Free | $0 | 10,000 emails | $0.0165/SMS | Basic campaigns, automation, forms |
| Starter | $19 | Pay-as-you-send | $0.0149/SMS | Analytics, A/B testing, SMS chat |
| Pro | $59 | Pay-as-you-send | $0.0142/SMS | Custom short links, priority support |
| Premium | $199 | Pay-as-you-send | $0.0130/SMS | AI segments, advanced automations, 2-way SMS, live support |
Our Take: The free plan is generous and allows beginners to send up to 10,000 emails/month. Paid plans are competitive and scale as you grow.
Pros and Cons
Let’s take a look at the overall strengths and potential limitations of the Yotpo Email Marketing & SMS app:
Pros
- Unified platform for email & SMS—No need to manage multiple apps
- Advanced automations—Save time while driving results
- AI-powered features—Boost efficiency and performance
- Generous free plan—Great for startups and small stores
- Top-rated customer support—Highly responsive and helpful team
Cons
- Learning curve for beginners—Advanced features may take time to master
- Risk of accidental overuse—Some users reported high charges due to automated flows (e.g., low-stock alerts)
- Limited language support—Primarily available in English and French
What Real Shopify Users Say
Feedback from Shopify merchants helps paint a full picture. Here are some real user comments:
“This app has been our go-to marketing resource and we’re still learning more about all it can do.”
— 4 Curls
“Yotpo gives us everything in one place. SMS, email, automation… it works like magic.”
— Stark Skincare
“We got excellent support when setting up. Quin and Melvin from the team were incredibly helpful.”
— CREATIONS
“I turned on low-stock SMS alerts without realizing the cost—it cost me €1000 with barely any ROI.”
— Koss Design
Our Take: While most users rave about the features and support, it’s crucial to set up automation rules carefully to avoid unwanted charges.
Yotpo vs Other Email Marketing Apps for Shopify
Yotpo isn’t the only email marketing solution for Shopify, so how does it stack up against top competitors?
A Quick Comparison of Email Marketing Apps
| Feature/App | Yotpo | Klaviyo | Omnisend | Mailchimp |
| Shopify Rating | 4.9 | 4.6 | 4.8 | 4.1 |
| Free Plan | Yes (10,000 emails) | Yes (250 contacts) | Yes (500 emails/day) | Yes (1,000 emails/mo) |
| SMS Included | Yes | No | Yes | No |
| AI Features | Yes | Partial | No | No |
| A/B Testing | Yes | Yes | Yes | Yes |
| Automation | Advanced | Advanced | Moderate | Basic |
Our Take:
Yotpo wins if you want both email and SMS under one roof, plus AI features to make smart decisions faster. While Klaviyo offers more robust segmentation, it comes at a higher cost. Omnisend is a solid omnichannel choice, but it lacks some of the AI-enhanced personalization Yotpo provides.
Frequently Asked Questions (FAQs)
Is Yotpo Email & SMS free to use?
Yes, the app has a generous free plan allowing up to 10,000 emails per month and access to essential automation tools.
Can I use Yotpo just for SMS or just for email?
Yes. You can choose to use only one channel or combine both for better results.
Does Yotpo work with other apps like ReCharge or Klaviyo?
Yes, it integrates well with ReCharge, Klaviyo, Shopify POS, and other tools to sync your marketing ecosystem.
What are some potential hidden charges?
SMS messages can add up quickly, especially with automation flows. Always monitor your usage and double-check your flow settings.
Do I need design experience to use it?
No! The drag-and-drop editor with built-in Canva integration makes it simple even for beginners.
Final Verdict: Is Yotpo Worth It?
Absolutely—especially for Shopify merchants who want to consolidate their email and SMS marketing into one smart, efficient platform.
With AI-driven tools, deep automation, excellent support, and a flexible pricing model, Yotpo is a top-tier choice for stores of all sizes. Just be mindful of your SMS automation settings, and this app can become a powerhouse in your marketing toolkit.
Whether you’re looking to recover lost sales, grow your audience, or build lasting relationships, Yotpo Email Marketing & SMS is a must-try solution for 2025.
Ready to give it a try?
Install Yotpo Email Marketing & SMS from the Shopify App Store
