Running a successful Shopify store means more than just watching orders roll in. To really grow, you need to understand what’s happening behind the scenes—your top products, sales trends, customer behavior, and inventory insights. And while Shopify’s default analytics are a decent starting point, they often fall short for merchants who want deeper, customized insights.

That’s where reporting apps come in.

Why You Should Use Shopify Reporting Apps

Basic analytics only tell part of the story. Shopify reporting apps help you:

• Track what matters: From repeat customers to product margins and inventory performance
  
• Make faster, smarter decisions: No more exporting messy spreadsheets or spending hours analyzing data manually
  
• Customize insights: Filter and format reports based on your unique business model
  
• Automate everything: Schedule daily, weekly, or monthly reports sent to your inbox or team
  
• Boost profitability: Spot low-performing products or channels quickly and make data-backed changes
  

Whether you’re a new merchant or running a high-volume store, these apps give you the visibility needed to optimize your operations and scale with confidence.

Top 6 Shopify Reporting Apps You Should Know

In this post, we’ve reviewed 6 of the best Shopify reporting apps that will help you turn raw data into business-boosting insights. Whether you’re a solo entrepreneur or managing a large-scale operation, these tools can help you track the metrics that matter most.

1. Better Reports

Overview:
Better Reports is a powerhouse in the Shopify reporting world. It offers over 100 ready-to-use reports and a flexible custom report builder. Whether you want to track inventory turnover, customer lifetime value, or sales by location, it’s all possible here.

Key Features:

• 100+ built-in reports
  
• Pivot tables, charts, and dashboards
  
• Google Sheets and Excel export
  
• Scheduled report delivery
  
• Custom reports created for you on request
  

Pros:

• Highly customizable
  
• Excellent support team
  
• Strong visual report builder
  

Cons:

• Interface can feel complex at first
  
• Price varies depending on your Shopify plan
  

Pricing:

• Starts at $19.90/month
  
• 14-day free trial available
  

Best For:
Merchants who want in-depth reporting across all business areas, with the flexibility to build anything they need.

2. Mipler – Advanced Reports

Overview:
Mipler is perfect for merchants who want to build sophisticated custom reports using a visual interface. It’s especially useful for managing multiple stores and working with large volumes of data.

Key Features:

• Unlimited custom reports
  
• Advanced filtering and data flow manipulation
  
• Google Sheets export
  
• Multi-store reporting
  
• Dedicated support for premium plans
  

Pros:

• Powerful data manipulation features
  
• Integrates with multiple stores
  
• Strong support for advanced users
  

Cons:

• Some features only available on higher-tier plans
  

Pricing:

• Starts at $14.99/month
  
• 7-day free trial available
  

Best For:
Businesses that require full control over data customization and multi-store analytics.

3. Report Toaster

Overview:
Report Toaster offers a great middle ground between pre-built reports and customization. With more than 140 templates and an easy-to-use interface, it’s great for store owners who want insights fast without too much setup.

Key Features:

• 140+ pre-built reports
  
• Custom fields and filters
  
• Scheduled report emails
  
• Export to PDF, CSV, Google Sheets
  

Pros:

• Wide variety of ready-made reports
  
• Clean and intuitive UI
  
• Affordable for most merchants
  

Cons:

• Free plan is limited to recent order history
  

Pricing:

• Free for basic use
  
• Paid plans start at $18/month
  
• 14-day free trial available
  

Best For:
Merchants looking for fast setup and a variety of insightful templates out of the box.

4. Data Export IO: Reports

Overview:
If you want simplicity and affordability, Shop Reports is a no-frills app that gets the job done. It focuses on customizable exports and caters to small and mid-sized stores that don’t need fancy dashboards.

Key Features:

• Customizable reports
  
• CSV and Excel export
  
• Supports key metrics like sales, inventory, and refunds
  

Pros:

• Very affordable
  
• Straightforward setup
  
• Works well for simple export needs
  

Cons:

• Lacks some advanced reporting tools
  
• Interface is more basic
  

Pricing:

• Starts at $7/month
  
• 7-day free trial available
  

Best For:
Merchants who just want clean, exportable reports without the bells and whistles.

5. Easy Reports by DevCloud

Overview:
Easy Reports is designed for simplicity. It’s great for merchants who want to schedule basic order, product, and customer reports to be sent automatically.

Key Features:

• Custom report builder
  
• Scheduled email reports
  
• Export to Excel, Google Sheets
  

Pros:

• Simple to use
  
• Great for basic reporting
  
• Budget-friendly
  

Cons:

• Limited customization compared to others
  
• May not suit larger stores or advanced use cases
  

Pricing:

• Starts at $4.99/month
  
• 15-day free trial available
  

Best For:
New or small merchants who want a plug-and-play solution to automate daily reporting tasks.

6. Report Pundit: Custom Reports

Overview:
Report Pundit is known for its robust capabilities and responsive support team. It supports both standard Shopify data and third-party data integrations, making it a solid choice for merchants who need custom dashboards.

Key Features:

• Unlimited custom reports
  
• Automation for recurring reports
  
• Third-party data integration
  
• Real-time export to Excel, PDF, Google Sheets
  

Pros:

• Advanced data filters
  
• Custom reports built on request
  
• Integrates with tools like QuickBooks and Xero
  

Cons:

• Pricing depends on features and store size
  
• Learning curve for complex features
  

Pricing:

• Starts at $9/month, up to $60/month for full functionality
  

Best For:
Growing Shopify stores and agencies that need automated, custom-tailored reports delivered on schedule.

Final Thoughts

If your Shopify business is scaling, you can’t afford to make decisions without data. Choosing the right reporting app can save you time, reveal profitable opportunities, and prevent costly mistakes.

Here’s a quick recap:

App Name	Starting Price	Best For
Better Reports	$19.90/month	Full-suite analytics and flexible custom reports
Mipler	$14.99/month	Advanced users with multi-store reporting needs
Report Toaster	Free / $18+	Merchants who want ready-made, useful reports
Shop Reports	$10/month	Simple data exports at low cost
Easy Reports	$4.99/month	Beginners who want basic scheduling/reporting
Report Pundit	$9–60/month	Custom reports + third-party integrations

Try out a few of the free trials and see which one fits your reporting needs best. If you’re serious about optimizing your store for growth, a reporting app is one of the best tools you can invest in.

Frequently Asked Questions (FAQs)

1. Do I need a reporting app if Shopify already has analytics?
Yes. Shopify’s built-in analytics are limited. Reporting apps allow deeper insights, custom reports, exports, and automated scheduling.

2. Are these apps beginner-friendly?
Some, like Easy Reports and Report Toaster, are very user-friendly. Others like Better Reports and Mipler are more advanced but offer better customization.

3. Can I export data to Excel or Google Sheets?
Yes, most apps on this list offer exports to Excel, CSV, or Google Sheets as standard features.

4. Will these apps slow down my store?
No. These apps run in the background and do not affect your storefront speed or checkout process.

5. Which app is best for multiple Shopify stores?
Mipler and Report Pundit both support multi-store reporting and are ideal for agencies or enterprises.