In the competitive world of e-commerce, capturing customer attention is paramount. One effective strategy is the use of product labels and badges to highlight promotions, new arrivals, or special offers. The BSS Product Labels & Badges app, developed by Tech Arms (by BSS Commerce), offers Shopify merchants a comprehensive solution to enhance their store’s visual appeal and drive sales.​

Overview BSS Product Labels & Badges

Launched on June 16, 2020, the BSS: Product Labels & Badges app allows merchants to add customizable labels and badges to their products. These visual cues serve to draw attention to specific items, communicate promotions, and ultimately boost conversion rates. The app is designed to integrate seamlessly with Shopify stores, ensuring a user-friendly experience without the need for coding skills. ​

Key Features of BSS Product Labels & Badges

• Extensive Label Library: Access over 10,000 pre-designed labels and badges across various categories such as sales, discounts, holidays, and more. ​

• Customizable Display Conditions: Set specific conditions for label display, including stock status, discount ranges, publish date/time, and geographic targeting, ensuring labels appear only when relevant. ​

• Variant-Specific Labels: Assign labels to specific product variants, providing precise promotional messaging.
  

• Responsive Design: Labels and badges are optimized for all devices, ensuring a consistent shopping experience across desktops, tablets, and smartphones.
  
• Custom Text Options: Tailor messages with dynamic text customization, offering various fonts, sizes, styles, and colors.
  

Pros and Cons

Pros:

• User-Friendly Interface: Designed for ease of use, enabling merchants to create and manage labels without coding knowledge. ​
  
• Seamless Integration: Works directly within the Shopify admin and is compatible with the latest Shopify themes. ​
  
• Flexible Pricing Plans: Offers a free plan with basic features and multiple paid plans to accommodate different business needs. ​
  
• Responsive Customer Support: The support team is noted for their prompt and effective assistance. ​
  

Cons:

• Theme Compatibility Issues: Some users have reported initial compatibility issues with certain Shopify themes, though the support team is proactive in resolving these. ​
  
• Limited Features on Free Plan: The free version restricts the number of labels and products, which may necessitate upgrading for full functionality. ​
  

User Feedback

The app boasts a high rating of 4.9 out of 5 based on 1,261 reviews. Merchants appreciate its ease of use, customization options, and the positive impact on sales. The customer support team receives frequent commendations for their dedication and efficiency. ​

Testimonials:

• “This app has been such a simple no-code solution to communicating with customers using labels. It has been great to customize the front-end look of the labels with specificity; it’s not just a ‘one size’ suits most.” — NAMELY CO
  
• “Had an issue with labels due to my theme, Sean took extra time outside of his usual hours to ensure everything was working perfectly. His dedication and support were outstanding, and I truly appreciate the effort he put in. Great service—highly recommend!” — NAESIA Cosmetics
  

How It Can Boost Your Shopify Store

By utilizing eye-catching labels and badges, the app helps draw attention to specific products, promotions, or offers, potentially increasing conversion rates. Highlighting features like “New Arrival,” “Limited Stock,” or “Sale” can create urgency and encourage purchases. The customization options allow for alignment with your store’s branding, enhancing the overall aesthetic appeal.​

Comparison to Related Apps

When evaluating product label and badge apps for Shopify, it’s essential to consider features, pricing, and user feedback. Below is a comparison of BSS: Product Labels & Badges with similar apps:

While all three apps offer valuable features, BSS: Product Labels & Badges stands out for its extensive label library, high customization options, and robust customer support. ​

Why Shopify Merchants Should Use BSS: Product Labels & Badges

1. Boosts Product Visibility Instantly
Shoppers tend to skim through collections. Highlighting “Best Seller,” “Limited Offer,” or “Back in Stock” grabs attention in milliseconds.

2. Builds Trust and Reduces Decision Fatigue
Badges like “Staff Pick” or “Eco-Friendly” quickly communicate credibility and product value, helping customers make faster purchase decisions.

3. Encourages Conversions Through Urgency
Labels like “Only 2 Left!” or “Sale Ends Soon” can trigger fear of missing out (FOMO), encouraging quicker checkouts.

4. Enhances Store Aesthetics Without a Developer
No coding? No problem. The app empowers merchants to create polished, on-brand visuals without hiring a developer.

5. Drives Seasonal and Promotional Campaigns
From Black Friday to Valentine’s Day, labels can be pre-scheduled to align with your marketing calendar, saving you time and boosting campaign ROI.

FAQs and Considerations

Is the app compatible with all Shopify themes?

While designed to work with the latest themes, some custom themes may require adjustments. The support team is available to assist with any compatibility issues. 

Can I use my own designs for labels?

Yes, the app allows you to upload custom images for labels and badges, providing flexibility in design. ​

Does the app affect page load times?
The app is optimized for performance and designed to load asynchronously, minimizing its impact on page speed. However, using a large number of labels on one page or high-resolution images may slightly affect load times. It’s always good practice to test your store’s performance after installation.

How many labels can I use on the free plan?
The free plan allows a limited number of labels and product displays (up to 10 products). For broader functionality, upgrading to a paid plan unlocks more advanced features and greater usage limits.

Can I schedule when labels show up?
Yes, the app supports scheduling, so you can set specific start and end dates for your labels. This is ideal for limited-time promotions or seasonal campaigns.

Does the app support multi-language stores?
Yes, BSS: Product Labels & Badges supports multi-language and multi-currency stores, making it a solid choice for international sellers.

Quick Recap: Who Is It For?

One of the considerations when choosing apps for your online store is pricing. Here you can check all the pricing plans and features of BSS Products Label. 

Final Thoughts

The BSS: Product Labels & Badges app is one of the most powerful tools in a Shopify merchant’s visual marketing arsenal. It’s highly flexible, customizable, and backed by a responsive support team. Whether you’re a small boutique or a large-scale seller, the app helps transform basic product grids into persuasive visual experiences.

If you want to:

• Drive attention to new and trending products,
  
• Reduce bounce rate and increase conversions,
  
• Run time-sensitive promotional campaigns without hassle,
  

Then BSS: Product Labels & Badges is definitely worth trying — especially given the free plan and stellar reviews.

Ready to Try It?

👉 Check out BSS: Product Labels & Badges on the Shopify App Store

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