When it comes to running a successful Shopify store, product flexibility and a seamless user experience can make or break conversions. Shopify’s native 100-variant limit can be a major bottleneck for store owners looking to offer more diverse customization options. That’s where OPTIS Product Options, Variant by BSS Commerce shines.
In this comprehensive review, we’ll dive deep into the features, pricing, pros and cons, and user feedback of this app. We’ll also explain why Shopify merchants should consider adding OPTIS to their tech stack and how it compares to similar apps on the market.
What is OPTIS Product Options, Variant?
OPTIS Product Options, Variant is a Shopify app designed to allow merchants to offer unlimited product variants and customization options. With over 18 input types like dropdowns, swatches, file uploads, and more, it provides the flexibility that Shopify’s native system lacks.
Whether you’re selling customizable jewelry, clothing, accessories, or complex bundles, OPTIS allows you to create a product experience that’s both functional and tailored to customer needs.
Why Shopify Merchants Should Use OPTIS
Shopify’s built-in product options are notoriously limited—merchants can only create up to 100 variants and 3 options per product. This is simply not enough for many product types. OPTIS allows you to break those limitations and offer a richer, more personalized shopping experience.
Here’s why Shopify merchants love using OPTIS:
- It boosts average order value with add-on pricing.
- It enables deeper personalization with conditional logic.
- It provides a seamless user experience with mobile-friendly design.
- It helps improve conversion rates by reducing friction during product selection.
For stores selling customizable or made-to-order products, OPTIS is a must-have.
Key Features of OPTIS Product Options, Variant
Here’s a breakdown of what makes this app powerful:
- Unlimited Product Options – Bypass Shopify’s variant limit and create endless customization possibilities.
- 18+ Input Types – Including dropdowns, checkboxes, image and color swatches, file uploads, date pickers, and more.
- Add-on Pricing – Apply extra charges for premium options or services.
- Conditional Logic – Show or hide fields based on customer selections.
- Cart Page Editing – Let customers review and edit product options in the cart before checkout.
- Order Confirmation Support – Display customization details in order emails and packing slips.
- Swatch Quantity Selector – A unique feature for selecting quantities using visual inputs.
- Inventory Management – Dynamically update product images and stock based on selections.
Pricing Plans
Whether you’re a beginner or an established merchant, there’s a plan to suit your needs.
Here’s an overview of the pricing structure:
| Plan Name | Price | Features Included |
| Free Plan | $0/month | All 18+ option types, image/color swatches, basic input validation |
| Advanced Plan | $9.99/month | All Free features + price add-ons, conditional logic, file uploads, cart edits |
| Platinum Plan | $19.99/month | All Advanced features + swatch quantity selector, cart discounts, VIP support |
Point of View: For small shops testing custom products, the Free Plan is robust. However, stores looking to maximize revenue with conditional options and add-on pricing should consider the Advanced or Platinum plans.
Pros and Cons
Let’s summarize the strengths and weaknesses of the app based on features and real user feedback:
| Pros | Cons |
| Breaks Shopify’s variant limitations | Some email confirmation issues with quick-buy scenarios |
| Offers diverse input types and visual swatches | Advanced conditional logic could be more flexible |
| Includes add-on pricing and conditional logic | Small learning curve for non-tech-savvy users |
| Clean UI and smooth integration with Shopify | More documentation or tutorials could benefit new users |
| Responsive, helpful customer support | Some advanced features require higher-tier plans |
Point of View: The app delivers exceptional value, especially considering the powerful features offered in the Free and $10 plans. Most cons are minor and do not outweigh the benefits for stores needing customization flexibility.
Real User Feedback
Thousands of merchants have praised OPTIS Product Options, Variant for its effectiveness. Here are a few highlights from verified Shopify store owners:
- Flaked Bakehouse: “Helped my store immensely by bypassing Shopify’s 100-variant limit.”
- Sothriftication: “Perfect for managing color and style options for personalized gifts.”
- Rivete: “A hidden gem. It’s free and saves you hours of work.”
- Kiddy Caddy Golf: “Great app. Just needs a fix for the email confirmation with quick buy.”
The app holds a 5.0-star rating with over 1,500 reviews, showing consistently high satisfaction.
Comparison with Other Product Options Apps
How does OPTIS stack up against similar Shopify apps? Here’s a side-by-side comparison:
| Feature/Aspect | OPTIS by BSS | Infinite Options by ShopPad | Hulk Product Options | Globo Product Options |
| Free Plan | Yes | No | Yes | Yes |
| Conditional Logic | Yes (Advanced Plan) | Yes (Paid Only) | Yes (Paid Only) | Yes (Paid Only) |
| Add-on Pricing | Yes | No | Yes | Yes |
| Input Types | 18+ | Limited | 10+ | 15+ |
| Swatch Quantity Selector | Yes (Platinum Only) | No | No | Yes |
| Support | Excellent (VIP Option) | Average | Good | Good |
| Ease of Use | Very Easy | Moderate | Moderate | Easy |
Point of View: OPTIS stands out for offering a generous Free Plan with powerful features, intuitive UI, and strong customer support. Many alternatives charge more for similar features and offer fewer customization types.
How OPTIS Can Boost Your Shopify Store
Here’s how this app directly benefits your business:
- Improves UX: By offering clear, customizable choices, customers feel confident making purchases.
- Increases AOV: Price add-ons help you monetize premium features or services.
- Drives Conversions: Smoother flow, conditional options, and in-cart editing reduce friction.
- Supports Niche Products: Whether you sell handmade jewelry, customizable clothing, or digital downloads, the app adapts.
Common Questions Shopify Merchants Ask
1. Can I use the app without coding?
Yes. OPTIS is beginner-friendly and doesn’t require coding knowledge.
2. Does it work on all themes?
Yes, it supports most Shopify themes. BSS’s support team will help with any compatibility issues.
3. Can I track option selections in orders?
Yes. Selections appear in the order summary, packing slip, and confirmation email (with setup).
4. Does it affect store speed?
The app is well-optimized, and performance impact is minimal.
5. Can I test it before upgrading?
Absolutely. The Free Plan includes most core features for you to try before committing.
Final Thoughts
If your Shopify store depends on product personalization or custom options, OPTIS Product Options, Variant is a no-brainer. It provides functionality that far exceeds Shopify’s default capabilities, with an easy-to-use interface, excellent support, and powerful features—even on the free tier.
Whether you’re just starting or scaling, this app gives you the tools to increase conversions, improve UX, and boost revenue—all while keeping things organized and professional.
Ready to enhance your product options? Try OPTIS today on the Shopify App Store.
