When you’re starting a thrift store—whether online, physical, or both—your name is more than just a label. It’s your brand’s first impression. It’s how customers remember you, share your store with friends, and connect emotionally with your mission.
A well-chosen thrift store name builds trust, communicates your vibe instantly, and gives you a competitive edge in an increasingly crowded resale space.
In this guide, you’ll learn:
- Why your thrift store name matters more than you think
- How to brainstorm a name that matches your niche
- Common mistakes to avoid
- A list of 100+ catchy and SEO-friendly thrift store names
- How to test your name before launching
- Real-world examples and branding tips
Let’s dive in.
Why Your Thrift Store Name Matters
You may think a good name is just “nice to have.” But in a business built around low-margin products and high competition, branding is everything.
A great thrift store name can:
- Communicate your niche (vintage? streetwear? eco-friendly?)
- Set expectations around quality and pricing
- Help customers remember and refer your store
- Make your brand stand out on platforms like Depop, Instagram, TikTok, or Shopify
- Improve SEO for organic traffic and discovery
Think of your store name as your 24/7 sales rep. It speaks before you do. So make it count.
How to Choose a Great Thrift Store Name
Choosing the right name is part art, part strategy. Here are the key principles to guide your decision.
1. Know Your Niche
Are you selling curated Y2K fashion? Mid-century home decor? Designer handbags? Your niche will shape the kind of name that makes sense.
Examples:
- 90s Baby Closet – clearly targets Gen Z and nostalgia fashion
- Haute Again – suggests luxury resale
- Planet Thrift – taps into eco-conscious shoppers
If your name tells your customer who it’s for, you’re already winning.
2. Keep It Short and Memorable
Long names are hard to recall, spell, or fit in social handles. Aim for 1–3 words. Make it catchy, rhythmic, or alliterative.
Good examples:
- Worn & Worthy
- The Retro Rack
- Closet Karma
Avoid names that look like this: “Affordable Pre-Owned Clothing Marketplace USA.” No one remembers that.
3. Make It Brandable
A name becomes a brand when it can be expanded, merchandised, and marketed. Think: logo potential, hashtag use, visual identity.
Brandable names:
- Loopwear
- Snagged
- PreLoved Parade
Check social handles and domain name availability early in your process. You don’t want to fall in love with a name someone else owns.
4. Hint at the Benefit or Feeling
Thrifting isn’t just about used stuff. It’s about scoring a deal, looking unique, or helping the planet.
Infuse your name with that emotional or practical benefit.
Examples:
- ReStyle Studio – implies transformation and styling
- Good Finds Only – positive, treasure-hunt vibe
- Earthwear – positions the brand as eco-friendly
5. Think Long-Term
Avoid hyper-trendy words that might feel outdated in a year or limit future expansion. “VSCO Girl Closet” or “Quarantine Threads” may not age well.
Pick a name that will grow with your brand.
Common Mistakes to Avoid
Choosing a thrift store name isn’t easy, but many sellers trip on the same obstacles. Here are pitfalls to avoid:
- Being too generic: Names like “Thrift Store Online” or “Used Clothes Shop” won’t stand out or rank on Google.
- Copying big brands: “ThredBay” or “Poshify” might sound clever but risk legal issues and confusion.
- Using hard-to-pronounce words: If people can’t say or spell it, they won’t search for it.
- Overstuffing keywords: Yes, “Cheap Thrifted Vintage Fashion USA” might have all the SEO terms—but it’s a terrible brand name.
100+ Thrift Store Name Ideas
Here’s a curated list of 100+ names across different thrift store niches. You’re welcome to use these as inspiration or directly adopt one (if the domain and handles are still available).
Trendy and Modern
- Thrift & Thread
- Loopwear
- Threads Reborn
- Worn & Worthy
- Re:Style
- Simply Thrifted
- The Revival Closet
- StyleCycle
- Closet Loop
- Drift Thrift
Vintage-Inspired
- 90s Baby Closet
- Flashback Fits
- Timeless Threads
- Mod Mood
- Retro Repeats
- Yesterday’s Fits
- Old Soul Style
- The Throwback Rack
- Memory Lane Wears
- Vintage Drip
Eco & Sustainable Vibe
- Earthwear
- Green Stitch
- One More Wear
- EcoDrip
- Natural Threads
- Sustainable Chic
- EcoCycle Wardrobe
- Reclaim Fashion
- Planet Thrift
- Re:Worn
Chic and Classy
- The Curated Closet
- Luxe Repeats
- Élan Again
- ReThrifted
- Dressed Twice
- Second & Chic
- Nouvelle Finds
- The Refinery Wardrobe
- Once Luxe
- Preowned & Polished
Creative and Fun
- Closet Karma
- Not New, Still Hot
- Buy Again Babe
- Outfit Repeater
- Used But Famous
- Rags to Fabulous
- Who Wore It First
- Found & Fabulous
- Déjà Wear
- Freshly Worn
General and All-Purpose
- The Thrift Edit
- Swap Stop
- Treasure Loop
- Second Spin
- PreLoved Parade
- Good Finds Only
- The Reuse Rack
- Closet Comeback
- Next Look
- Stylish Seconds
Home Decor Thrift
- Redo Rooms
- Cozy Again
- Curated Corners
- Second Space
- Thrifted Nest
- Eco Abode
- Retro Revival Co.
- Upstyle Home
- Vintage Vibe Living
- Reclaimed Living
Niche-Specific
- Sneaker Seconds (Streetwear)
- Femme Finds (Women’s)
- Gents Again (Men’s)
- Designer Revival (Luxury)
- Fit Check Finds (Gen Z)
- Label Loop (Luxury)
- Rugged Rewear (Menswear)
- Chic Cycle (Minimalist)
- Thrift Thread Co.
- Flip Chick
Minimalist Aesthetic
- Re.stored
- Upnext
- ReVogue
- Thriftique
- Resale Haus
- Second Supply
- Nü Thrift
- Rethreaded
- Used & Useful
- Repeat Looks
Bonus Ideas
- Snagged
- Thrift Theory
- Look Again
- Styled Twice
- WearCycle
- My Second Closet
- The Thrift Issue
- Closet Revival
- Curate & Rewear
- The Loop Look
- Good As New
How to Test Your Thrift Store Name Before Launch
Don’t rush. You want a name that resonates, not just looks good on paper. Here’s how to test your shortlist:
- Say it out loud. Is it easy to pronounce and remember?
- Check availability. Is the .com domain open? Are social handles free?
- Ask friends and potential customers. What impression do they get?
- Google it. Is it already being used by another business?
- Use it in mockups. Make a sample logo, homepage, or Instagram post to see how it feels visually.
You’re not just choosing a name. You’re laying the foundation for your brand.
Real-World Example: Why “Worn & Worthy” Works
Let’s break down a great name in action: Worn & Worthy.
- It instantly suggests quality secondhand items.
- The “&” adds sophistication.
- It’s short, unique, and highly brandable.
- It could easily support product line expansions: “W&W Luxe,” “W&W Home,” “W&W Kids.”
That’s the kind of name that sticks, builds trust, and scales.
Final Thoughts: Take Time, Then Take Action
Your thrift store name is one of your most valuable assets. Take the time to get it right—but don’t get stuck in analysis paralysis. Once you’ve chosen a name, claim your domain and social handles fast.
Remember, the name is just the start. Your products, service, branding, and marketing will ultimately define your success. But with the right name, you give yourself a head start.
Ready to build your thrift empire? Start by naming it right.
