Customer loyalty is no longer just a nice-to-have—it’s a must-have if you’re running a successful Shopify store. In a crowded e-commerce space, keeping your customers coming back is far more cost-effective than constantly acquiring new ones.
Enter tokengating and loyalty apps: these tools reward customers for their support, offer exclusive perks, and even connect Web3 technologies like NFTs and blockchain for futuristic loyalty programs. In this post, we’ve rounded up the top Shopify loyalty and tokengating apps, giving you an honest overview with pros and cons, FAQs, and a head-to-head comparison table.
Superfan Codeword Discounts – Top 1 Tokengating and Loyalty Shopify Apps
Rating: 4.6/5
Superfan Codeword Discounts stands out with its creative twist—letting customers unlock hidden discounts using secret codewords or phrases. This gamified approach makes the shopping experience fun and shareable, tapping into the psychology of discovery.
Pros:
- Highly engaging for customers
- Great for viral marketing and social sharing
- Easy to implement and customize
Cons:
- Not a traditional loyalty program (no points or tiers)
- May require creative input to be effective
Smile: Loyalty Rewards Program – The 2nd Tokengating and Loyalty Shopify Apps
Rating: 4.8/5
Smile.io is one of the most well-known and feature-rich loyalty apps for Shopify. It offers points, referrals, and VIP tiers—all designed to keep customers engaged and returning.
Pros:
- Easy to use with beautiful UI
- Robust reward and referral features
- Supports multiple languages and currencies
Cons:
- Advanced features locked behind higher pricing tiers
- Can be expensive for small stores
Growave: Loyalty & Wishlist
Rating: 4.5/5
Growave brings a powerful all-in-one tool that includes loyalty, wishlist, reviews, and social login. It’s ideal for merchants who want to reduce app bloat and increase customer retention.
Pros:
- Multiple features in one app (loyalty, wishlist, reviews)
- Clean and customizable design
- Reasonably priced for what it offers
Cons:
- Can be overwhelming for new users
- May not go as deep into loyalty mechanics as standalone apps
Love Loyalty Program & Rewards
Rating: 4.4/5
Love Loyalty Program offers an intuitive way to set up points and rewards, with a user-friendly dashboard and emphasis on automation. It’s a solid choice for merchants who want quick setup and value simplicity.
Pros:
- Clean UI and easy setup
- Good automation features
- Mobile-friendly
Cons:
- Fewer customization options
- Lacks advanced integrations
Joy: Rewards & Loyalty Program
Rating: 4.3/5
Joy makes it simple to launch a loyalty program with support for VIP tiers, referral rewards, and a drag-and-drop builder for customization. It integrates well with Shopify POS for offline syncing.
Pros:
- Easy drag-and-drop customization
- Good for omnichannel loyalty
- Affordable pricing
Cons:
- Basic analytics
- Design templates could be more modern
Flits: Loyalty Program & Wishlist
Rating: 4.2/5
Flits focuses on customer profiles and wishlists with some loyalty functionality. It gives users more control over their accounts, which enhances long-term engagement.
Pros:
- Great for customer account management
- Wishlist and reorder functions
- Smooth integration with Shopify
Cons:
- Loyalty features not as deep
- UI isn’t as slick as competitors
Marsello: Omnichannel Loyalty
Rating: 4.6/5
Marsello blends loyalty and marketing automation, offering powerful tools for omnichannel sellers. It’s ideal for brands with both online and physical stores.
Pros:
- Strong omnichannel capabilities
- Email/SMS marketing built-in
- Real-time analytics
Cons:
- Learning curve for advanced features
- Pricing can scale quickly
OneLoyalty: Loyalty & Rewards
Rating: 4.3/5
OneLoyalty provides a streamlined experience for creating loyalty programs with referral tracking. It’s lightweight but effective, perfect for stores that want a fast loyalty solution without frills.
Pros:
- Quick to set up
- Referral and rewards system
- Lightweight and efficient
Cons:
- Lacks VIP tiers or deep customization
- Not suited for complex workflows
Comparison Table
| App Name | Rating | Best For | Unique Feature | Starting Price |
| Superfan Codeword Discounts | 4.6 | Gamified loyalty | Hidden codeword rewards | Free plan available |
| Smile.io | 4.8 | Full-featured loyalty | VIP tiers, referrals | Free, premium starts at $49/mo |
| Growave | 4.5 | All-in-one suite | Combines reviews, wishlist, loyalty | From $9/mo |
| Love Loyalty Program | 4.4 | Simple automation | Mobile-friendly automation | Free plan available |
| Joy | 4.3 | Omnichannel loyalty | POS and drag-drop builder | Free, upgrades available |
| Flits | 4.2 | Customer account UX | Profiles + wishlist | From $5/mo |
| Marsello | 4.6 | Retail/omnichannel | Loyalty + marketing automation | Free trial, then custom pricing |
| OneLoyalty | 4.3 | Lightweight loyalty | Easy setup, referrals | Free plan available |
FAQs About Shopify Loyalty and Tokengating Apps
1. What is a tokengating app?
Tokengating apps allow you to reward or restrict access based on digital tokens like NFTs or exclusive codes. They’re part of the Web3 movement and add exclusivity to your store experience.
2. Are these apps beginner-friendly?
Yes! Most apps on this list offer drag-and-drop customization and simple onboarding. Apps like Smile and Love Loyalty Program are particularly user-friendly.
3. Can I use these apps with Shopify POS?
Many of these apps, including Joy and Marsello, support Shopify POS, letting you reward in-store customers the same way you do online.
4. Which is the best app for small stores?
Love Loyalty Program or Growave offers a great feature set at a low cost, making them ideal for smaller businesses.
5. Which app should I choose for Web3 and NFTs?
Superfan Codeword Discounts is a good starting point for gamification and exclusivity. For full-on tokengating with NFTs, you may want to explore specialized apps beyond this list.
Final Thoughts
Whether you’re a small business just getting started with customer rewards or a large brand looking to integrate loyalty across channels, there’s an app here for you. Smile.io remains the gold standard, while apps like Growave and Superfan add creative and multi-functional flair. Your choice depends on your store’s needs, budget, and how deep you want to dive into gamification, referrals, or omnichannel rewards.
Make your store more rewarding—your customers will love you for it.
