How to Remove "Powered by Shopify": New Method (2025 Updated)

The “Powered by Shopify” message is a default footer branding that appears on every Shopify store. While this text helps identify Shopify as the platform provider, many store owners prefer to remove it for a more professional and customized storefront.

Whether you’re running a dropshipping business, a branded eCommerce store, or a niche Shopify boutique, removing the “Powered by Shopify” tag can help reinforce your unique identity and make your store feel more established.

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Reasons to Remove “Powered by Shopify”

Removing the “Powered by Shopify“ message is not just about aesthetics—it can significantly impact your brand perception and customer trust. Here’s why many store owners opt to remove it:

Brand Identity

Your brand should take center stage, not Shopify’s branding. Removing this default text helps establish a strong, independent brand identity that isn’t tied to a specific eCommerce platform. This is especially important for businesses looking to create a memorable and recognizable brand.

Professional Appearance

A cleaner footer without third-party branding enhances the perceived professionalism of your store. Customers may associate generic Shopify branding with newer or less established stores. Removing it can make your store appear more premium and trustworthy.

Customization & Design Control

Every detail of your Shopify store contributes to the user experience. By removing “Powered by Shopify”, you gain full control over your store’s messaging and design. This allows for a more cohesive and polished look, aligning with your brand’s vision.

Methods to Remove “Powered by Shopify”

Shopify automatically adds the “Powered by Shopify” message to your store’s footer. If you want a more professional and customized look, you can remove this text using either a simple method (without coding) or an advanced method (by editing the theme’s code).

Method 1: Removing “Powered by Shopify” Without Code (Easy Method)

Shopify provides a built-in way to remove or edit the footer text using the language settings. This method is quick, safe, and doesn’t require coding.

Follow these steps:

Log in to your Shopify Admin panel.
Go to Online Store > Themes.
Click on Actions > Edit Default Theme Content.

In the search bar, type “Powered by Shopify” to find the text.

In the result field, do one of the following:
- To remove it: Enter a single space in the field.
- To customize it: Replace it with your own text.

Click Save to apply the changes.

This method works for most Shopify themes and is the easiest way to remove or change the footer branding.

Method 2: Removing “Powered by Shopify” by Editing the Code (Advanced Method)

If the first method doesn’t work or you prefer more control, you can manually remove the text by modifying your theme’s code.

Removing from the Footer

Go to Online Store > Themes in your Shopify Admin.
Click Actions > Edit Code.

In the Sections folder, open the footer.liquid file.

Use Ctrl + F (Windows) or Command + F (Mac) to search for:
{{ powered_by_link }}

Delete the entire line that contains this code.
Click Save and refresh your store to check the changes.

Removing from the Password Page (if applicable)

If your store is password-protected, the “Powered by Shopify” message may still appear on the password page. To remove it:

In the Edit Code section, find and open the main-password-footer.liquid file.
Search for {{ powered_by_link }} in the code.

Delete the line that contains this text.
Click Save and refresh the password page to ensure the text is gone.

Watch this video for a step-by-step guide on how to remove “Powered by Shopify.”

Enhancing Branding After Removing “Powered by Shopify”

Once you’ve removed the “Powered by Shopify” text, you have the opportunity to further enhance your branding by customizing your store’s footer. Instead of leaving an empty space, consider adding elements that reinforce your brand identity and encourage customer engagement.

Add a Strong Call-to-Action (CTA)

Your footer is valuable real estate for engaging visitors. Instead of a generic message, use this space to encourage actions that benefit your business. You can add:

A newsletter signup form to grow your email list.
A link to your loyalty program to increase customer retention.
A “Follow Us” section with links to your social media pages.

A well-placed CTA in the footer ensures that visitors always have an easy way to connect with your brand.

Reinforce Your Brand with a Tagline or Unique Selling Proposition (USP)

A short, memorable tagline can leave a lasting impression on visitors. If your brand has a unique selling proposition (USP), adding it to the footer helps reinforce your brand message across all pages. For example:

“Handcrafted with love, delivered with care.”
“Sustainable fashion for a better future.”
“Trusted by 10,000+ happy customers worldwide.”

This subtle but effective branding technique ensures that every visitor leaves with a strong sense of what your store stands for.

Include a Copyright Notice for Professionalism

A copyright notice helps establish legitimacy and professionalism, reassuring customers that they are shopping from a credible business. A standard format could be:

This small detail adds an extra layer of trust and protects your brand from unauthorized use of your content.

Add Trust Elements to Build Credibility

Building trust is crucial for online stores, especially for first-time visitors. Your footer can include important trust signals such as:

Store policies (Refund Policy, Shipping Policy, Privacy Policy) to ensure transparency.
Security certifications (SSL badge, Payment security icons) to reassure customers about safe transactions.
Customer service contact information to make it easy for shoppers to reach you if needed.

These elements not only enhance your brand’s credibility but also improve the overall user experience by providing easy access to important information.

Important Considerations Before Making Changes

Before making any modifications, it’s important to keep a few key factors in mind to ensure a smooth and risk-free process.

Backup Your Theme Before Editing

Any time you make changes to your theme’s code, you should create a backup to avoid potential issues. If something goes wrong, a backup allows you to restore your original theme quickly. To do this:

Go to Online Store > Themes in Shopify Admin.
Click Actions > Duplicate to create a copy of your theme.

Make your edits only on the duplicated version before publishing.

This extra step ensures that you won’t lose any important customizations.

Be Aware of Theme Updates

If you ever update your theme, the removal of “Powered by Shopify” may reset due to the new version overwriting your customizations. After an update, check your footer to see if the text has returned, and if necessary, repeat the removal process.

To minimize disruptions, consider keeping a record of your modifications so you can quickly apply them again after future updates.

Check for Legal and Shopify Compliance

While removing the “Powered by Shopify” text is allowed, it’s always a good idea to ensure you’re not violating any terms of service. Shopify permits branding removal, but if you’re using a Shopify-provided theme, you should double-check the license terms before making significant changes.

Additionally, if your store operates in regulated industries (such as finance or healthcare), ensure that removing branding elements does not conflict with legal requirements related to transparency and consumer protection.

Final Thoughts

Removing the “Powered by Shopify” text is just the first step in creating a more professional and branded online store. By replacing it with strategic branding elements, such as CTAs, taglines, trust signals, and copyright notices, you can enhance your store’s credibility and encourage more customer engagement.

At the same time, always take precautions by backing up your theme, staying aware of theme updates, and ensuring compliance with Shopify’s guidelines. With these best practices in place, your Shopify store will look more polished, trustworthy, and uniquely yours!

How to Remove “Powered by Shopify”: New Method (2025 Updated)