Welcome to our review of Tap Bio, a social media tool designed to maximize Instagram.
Instagram users know how frustrating the platform can be at times.
Don’t get us wrong—it’s a fantastic platform. But the single bio link limitation and lack of features for e-commerce businesses make it harder for entrepreneurs to grow sales and followers.
That’s where Tap Bio comes in.
In this post, you’ll discover how Tap Bio helps you connect with more users and boost profits through Instagram posts. We’ll also cover pricing and who this product serves.
What is Tap Bio?
Tap Bio is a social media tool that adds more functionality to Instagram accounts.
Specifically, Tap Bio enables you to create a professional Instagram bio and add multiple links directing followers to other social profiles and landing pages.
You’re creating a landing page that includes all your important links. Simply add your landing page link to your Instagram bio. You can add more landing pages—which Tap Bio calls cards—to make your bio link more engaging.
It’s a clever workaround that Instagram influencers and businesses have used to their advantage.
You can even promote videos—great for vloggers, online course publishers, filmmakers, and related fields. News organizations use Tap Bio to promote their content.
Tap Bio is a paid service. However, there’s a “forever free” option. It gives limited feature access but worth considering if you only have a handful of Instagram followers. You can always upgrade to the paid version when needed.
Tap Bio also offers a 7-day premium trial. This gives you enough time to explore everything the product offers. More pricing information appears in the pricing section.
All bio link cards are mobile-optimized. You can even add an email signup card to capture follower data. This works great for businesses focused on lead generation. Use this feature to run contests for Instagram followers.
Paid users get additional features like connecting multiple Instagram accounts. It also provides access to the analytics tool that tracks progress and performance of your Tap Bio cards.
Simply put:
If you’ve always wanted the ability to add as many links as needed to your Instagram profile, you’ll definitely want Tap Bio.
How to Use Tap Bio
First, sign up for an account. All you need is a username and email address. The username you enter becomes your Tap Bio link.
For example, if your username is xyzinc, your Tap Bio link will be tap.bio/@xyzinc
Take your time choosing a great username.
Once you enter a username and email address, Tap Bio sends a confirmation email with a code. Enter the code on Tap Bio to access the tool.
Tap Bio will ask for your name, description, and profile photo. You can skip this step and complete it later.
Adding a Card
Next, Tap Bio walks you through setting up a card. You’ll see different options:
- Simple — Create a card to promote a single call to action
- Links — Compile multiple links users can click on in one card
- Instagram Links — Show Instagram posts with links
- Email Collection — Gather email addresses from followers
- Twitter — Display Twitter posts with links
- YouTube — Present videos directly from your YouTube channel
The Image Gallery card—still in beta—lets you feature images and GIF content with links. Two more cards coming soon:
- Shop — Feature products from your store or affiliates
- Event — Use Eventbrite, Meetup, and other third-party tools to promote events
Both Shop and Event cards are promising as they add much-needed features for online businesses.
Click one of the card types to edit the content.
Editing a Card
Editing a card is straightforward. Available editing options depend on your selected card type.
For example, the Simple card lets you add a headline, supporting text, and a call-to-action (CTA) link. CTAs can be a website, phone number, or email.
You can make appearance changes. Enable the display background overlay and select a different button color.
If you don’t like the default background, upload a photo from your phone or computer. You can also change the background color to match your branding.
This simple interface makes it possible for anyone to create impressive cards regardless of design experience.
Once you finish updating your card, you can save it and make it live. Clicking the Stats icon shows the card’s total link clicks and impressions.
Other card types work similarly with few variations. For example, selecting the YouTube card prompts Tap Bio to ask for your YouTube username, channel ID, or video ID.
If you enter a username or channel ID, Tap Bio automatically pulls the latest videos from your channel. If you enter a video ID, it only pulls that specific video.
Like the Simple card, you can change the background and text.
Updating Your Settings
The Settings page lets you do many things. Switch between accounts (for paid subscribers), specify which users can access your account (by entering email addresses), and set account notifications.
This is also where you edit your profile and change your username. A word of warning—Tap Bio won’t create redirects from your old profile page if you change your username.
If you like using Tap Bio and want to upgrade to a paid plan, you’ll find that option under the Billing section.
Tap Bio Pricing
How much will you spend if you step out of the free version?
As it turns out, paid plans aren’t really expensive. The rates are affordable even for small businesses or solopreneurs.
There are only four plans:
Basic (Free) — The Basic plan is Tap Bio’s free version. This option only gives you a profile card. But if that’s all you need, take advantage of the free plan as it’s a lifetime membership. You don’t pay until you upgrade to a higher plan.
Silver ($3/month) — The Silver plan’s features aren’t far off from the free plan. But this time, you get access to three cards. Plus, you can view each card’s stats.
Gold ($8/month) — Under the Gold plan, you get unlimited cards. You can manage up to 3 accounts. It removes the Friends of Tap Bio card, a promotional card that shows up as part of your cards if you’re subscribed to a lower plan. This plan unlocks Facebook Tracking Pixel and Google Analytics integration.
Platinum (Custom) — The Platinum plan offers the same features as Gold. The only difference is custom branding. Contact Tap Bio for Platinum pricing information.
At $8/month, it’s hard not to recommend the Gold plan, especially if you want to add more than three cards to your Instagram bio link. It’s not much more expensive than the Silver plan at $3/month.
Having more cards lets you be more creative with how you promote products.
Remember:
Both Event and Shop cards are on their way. Once available, you can use them to highlight different products. Having unlimited cards lets you set a specific card for every product category.
Also, the Email Collection card takes up one of your available slots if you’re subscribed to the Silver plan. If you’re into lead generation, select the Gold plan to get the most out of Tap Bio.
Tap Bio Pros and Cons
We like Tap Bio a lot. But it’s far from perfect. Here’s a list of what we like (and don’t like) about Tap Bio.
Pros
- Powerful link in bio tool — Easily overcome Instagram bio link limitations and start driving traffic to the links that matter.
- More than just bio link pages — Tap Bio’s unique approach to multiple pages lets you create micro websites optimized for mobile.
- Price — Tap Bio addresses Instagram problems at an affordable price. There’s a free plan too!
- Ease of use — Anyone can pick it up and create cards quickly. Seriously, you can create and launch cards in minutes.
- Design — You can design professional-looking cards even without graphic design experience.
Cons
- Templates — There are no templates. You design your cards from scratch. This isn’t a huge issue as the editor is quick and easy to use.
- Friends of Tap Bio Card — This card appears whether you want it or not. You can only remove it as a Gold or Platinum plan subscriber. However, this is typical among link in bio tools that offer free plans.
Final Thoughts
Let’s wrap up this Tap Bio review with some final thoughts:
Out of all the Instagram link in bio tools we’ve tested, Tap Bio stands out as one of the most impressive.
What makes it stand out? What makes it unique compared to other tools?
Sure, you can use it to create a typical link in bio style page like other tools. Packed with all your important links and multimedia content.
But Tap Bio lets you create a multi-page experience that allows users to swipe through your pages similarly to Instagram Stories.
This lets you create small websites uniquely optimized for mobile devices.
So, do we recommend it? Definitely. But your opinion matters most.
The good news is that Tap Bio offers a free plan so you can test it yourself. You’ll get the most mileage out of a paid plan, but the free plan may be enough for your needs.
