If you own or promote an eCommerce business, you know that Google Shopping effectively reaches potential consumers and increases sales. To start with Google Shopping, you must first establish a product feed containing all your goods’ information, including names, descriptions, pricing, and photographs. This blog article will review numerous methods for showing your Shopify products in a Google Shopping product feed.
What Is Google Product Feed
A product feed, also called a product data feed or shopping feed, is a file with an e-commerce business’s organized list of products and their details. This lets each product be featured, promoted, or compared through online sales channels like Google Shopping or Facebook. A single feed can have information on tens of thousands of products or services and their different features. Usually, a business sends this feed, along with its product list and the details of each item, to sales channels like social media sites, search engines, and comparison shopping sites. These channels then show the products to their customers, which helps the business reach more people.
A Google Product Feed is a structured file that contains detailed information about the products you want to sell through Google. This feed is submitted to Google Merchant Center, which allows your products to be displayed in Google Shopping, Google Ads, and other Google services. The product feed includes various attributes for each product, such as title, description, price, availability, and images, enabling Google to showcase your products to potential customers effectively.
Benefits Of Using Google Product Feed
It is essential to have a clear understanding of the reasons behind the creation of product feeds, even though the question “What is a product feed?” is a significant one.
Increased Visibility
Google Shopping ads are highly visible and appear at the top of search results, giving your products more exposure to potential customers. You can increase brand recognition and awareness among potential customers by consistently appearing in Google Shopping results.
Targeted Advertising
Google uses the information in your product feed to match your products with relevant search queries, allowing you to reach a more targeted audience. Your product feed can be easily linked to Google Ads, allowing you to create shopping campaigns that promote your products directly from your feed.
Improved Conversion Rates:
The visual nature of Google Shopping ads, combined with detailed product information, can lead to higher conversion rates as customers are more likely to click on visually appealing ads.
Dynamic Updates
You can set up your product feed to update automatically, ensuring that your inventory, pricing, and product details are always current. This helps reduce the chances of selling out-of-stock items.
Access to Shopping Features
Using a product feed allows you to take advantage of various Google Shopping features, such as product reviews, promotions, and local inventory ads.
Competitive Edge
A well-optimized product feed can give you a competitive advantage over other retailers who may not utilize Google Shopping effectively.
Multi-Channel Selling
Google Merchant Center allows you to manage and distribute your product feed across various channels, including Google Shopping, YouTube, and more, maximizing your reach.
How to Create Google Product Feed for Your Stores
Normally, Google provides guidelines for setting up your product feed. However, setting up and managing your stream takes time and effort. So we’ve got your back. Orichi Product Feed is a superior option, ideal for non-technical users, and easy to regulate at every stage. Simply install the plugin and enter your information; everything will be automated, and you won’t have to worry about any errors.
Another benefit is that the Orichi staff is always available to help with technical issues and answer any questions you may have regarding product feed. Using this excellent tool, let’s learn how to construct a Google product feed.
Access Orichi Facebook Product Feeds
Create Feed
Step 1: Feed Information
In this section, you can fill in your feed name and choose your marketplace for your product feed.
- Fill your feed name: Any campaign or any names you want to define and easy to find out
- Marketplace: This app offers the most used platforms such as Facebook, Pinterest, Google, and Bing for you to choose from, you click to the marketplace that you want to show your product feed
Step 2: Product Source
This app can automatically sync your Shopify store data and show all the products or collections you have in your existing store
- All Products: Showing all your products based on your Shopify store list
- Collections: Choosing your collection for special events or campaigns
Step 3: Product Organization
Here is where you can categorize your product feed. Choosing the most relevant product field can help you to optimize your conversion rate and visibility
Basically, options “Select” and “Mapping” is quite the same function; however, the setup has a little bit of a difference that we will show you how
- Select Category: This will lead you to the list of product categories, and you can choose your main field to let your customers and platforms know which field you are in.
- Mapping Category: Usually used for the Collection option from Product Source, this will help you easily control and create your campaigns based on strategies.
Adding some information for your target customers
- Default age group
- Default gender
- Default product condition
Step 4: Feed Localization
When choosing this, you can choose your target market and location and also optimize language to be friendly with your customer and easy to understand. This will help you set a mark in many countries and expand your online store to global
- Market target: Your default location or International market
- Region: Choose only your target market or all countries
- Language: Customize based on your target location
- Currency: Default like your Shopify store setup
Step 5: Feed Customization
You can also edit any information in your product feed to get the best results; everything syncs automatically and continuously updates.
After creating your product feed in this app, you can see the “Manage Feed” tab
Then, copy the automatically generated XML URL link and add it to your Google Merchant Center. Here is a step-by-step guide to add to your Google feed.
Adding Product Feed to Google
Step 1: Access Google Merchant Center
Go to Google Merchant Center and set up your account
Step 2: Add Products
- Choose “Add products from a file”
- Then paste the link generated in the Orichi Facebook Product Feed to “Enter a link to your file”
- Set up your Country, Language, and purpose, and remember to name the feed label
- Then click continue, and it will be sync your feed
Step 3: Checking the Feed Status
After uploading your feed, here is your status update for review.
Google Shopping Feed: Source details latest update
Google Shopping Feed: Data source setup
Step 4: See the result
When you have finished all the steps, here is your result; you can see your product list that easily syncs up with your Google product feed, and you done
Some common common Google Product Feed issues
If your products get turned down in Google Shopping, here are some of the most common mistakes you might see.
- Missing or Incorrect Price Attribute: Occurs when the product price is missing or doesn’t match the store’s listed price, causing data inconsistencies.
- Missing Shipping Value: Arises if required shipping cost details are not provided, leading to potential product disapproval.
- Pending Initial Review: Products are temporarily under review by Google before they’re eligible to display, often when first added or after major updates.
- Policy Violation: Indicates non-compliance with Google’s policies, which can lead to feed or product disapproval until corrected.
- Invalid Value Availability: Happens when availability data (like “in stock” or “out of stock”) is missing or incorrect, affecting product listing accuracy.
- Invalid Images, Product Titles, or Descriptions: Refers to poor-quality images, overly promotional titles, or vague descriptions that don’t meet Google’s quality standards.
- Missing or Invalid Identifier: Issues with essential identifiers like GTIN, MPN, or brand name, which are necessary for product categorization and matching.
In conclusion
In this post, we have walked you through each and every step of the process of setting your Google product feed. We hope you will find this information beneficial and enable you to take your online earnings to the next level.
FAQs
What is a Google Product Feed, and why is it important?
A Google Product Feed is a data file containing information about your products that Google uses to display product listings in search results, Shopping ads, and other Google services. It’s crucial because it increases visibility, driving more traffic and potential sales from customers actively searching for products.
How do I set up a Google Product Feed for my store?
To set up a feed, create a Merchant Center account, add your product data according to Google’s specifications (such as product title, description, price, and image), and then submit the feed file. You can create feeds manually, use e-commerce platforms’ integrations, or rely on third-party tools.
What are the most common errors in Google Product Feed and how to fix them?
Common issues include disapproved items due to policy violations, missing or incorrect attributes (like GTINs or images), and data mismatches. To fix these, check Google Merchant Center’s error reports, correct the data, and ensure that product information remains accurate and updated.
How often should I update my Google Product Feed?
It’s recommended to update your feed at least once a day if you have frequent price or inventory changes. Google prioritizes accurate and current product information, and frequent updates ensure that customers see correct details on your products.
What attributes are essential for optimizing a Google Product Feed?
Key attributes include product title, description, price, availability, GTIN, and high-quality images. Optimizing these helps Google better understand your products, improving ad relevance and increasing the likelihood of attracting clicks from the right audience.
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