How to Create A High-Converting Shopify Landing Page (2025)

In today’s highly competitive e-commerce landscape, a well-designed landing page is a powerful tool that can drive conversions, engage visitors, and increase sales. For Shopify store owners, landing pages are a strategic way to guide visitors toward taking specific actions—whether it’s signing up for a newsletter, purchasing a product, or downloading a free resource. But how do you create a landing page that not only grabs attention but also converts effectively?

This comprehensive guide will walk you through everything you need to know about creating a high-converting Shopify landing page in 2025. From understanding the purpose of landing pages to exploring their types and actionable strategies, let’s dive in.

What Is A Shopify Landing Page and Why Do You Need One?

A Shopify landing page is a standalone web page designed for a singular purpose: to serve as the focal point for specific marketing campaigns or advertising efforts. Unlike your Shopify homepage, which covers multiple facets of your business, a landing page eliminates distractions by focusing on one key objective.

For example, if you’re running a limited-time promotion, your landing page might solely highlight the promotional offer, accompanied by a clear call-to-action (CTA) encouraging visitors to “Shop Now” or “Claim Your Discount.”

The reasons for using Shopify landing pages are compelling:

Ease of Setup: Shopify’s user-friendly interface makes it simple to create and launch a landing page.
Higher ROI: Landing pages are tailored for specific campaigns, improving the effectiveness of your paid advertising efforts.
Enhanced Targeting: By directing visitors to a focused page, you can cater to their specific needs or interests, increasing the likelihood of conversion.
Testing Capabilities: Landing pages are ideal for A/B testing, allowing you to experiment with headlines, CTAs, and other elements to determine what resonates most with your audience.
Actionable Insights: Analyzing the performance of landing pages provides valuable data about visitor behavior, helping you refine your marketing strategies.

For Shopify store owners, the ability to create specialized landing pages is a game-changer in achieving business goals, whether that’s boosting sales, collecting leads, or increasing brand awareness.

Types of Shopify Landing Pages

Different goals call for different landing page designs. Shopify offers several types of landing pages to help businesses achieve specific outcomes. Here’s a closer look at the most popular types:

Lead-Capture Page

The lead-capture page is all about gathering valuable visitor information, such as names and email addresses. In exchange for this data, businesses typically offer a reward, like a free eBook, discount code, or access to an exclusive webinar.

Key features of a lead-capture page include:

A compelling headline that highlights the value of signing up.
A clean and simple web form that doesn’t overwhelm visitors.
A clear description of the reward, ensuring visitors understand what they’ll gain.

For instance, if you run a Shopify store selling fitness equipment, your lead-capture page might offer a free “10-Day Home Workout Plan” in exchange for an email address. This approach not only builds your email list but also positions your brand as a helpful resource.

Click-Through Page

Click-through pages act as a bridge between an advertisement and the final conversion step, such as a product page or checkout. These pages focus on delivering just enough information to intrigue visitors and encourage them to take the next step.

Key elements of a click-through page include:

Eye-catching visuals that capture attention.
A concise explanation of the product or offer.
A single, prominent CTA button.

For example, if you’re promoting a new skincare product, your click-through page might feature an engaging image of the product, a short description of its benefits, and a bold “Learn More” button that directs visitors to the product page.

Sales Page

A sales page is designed with one purpose: to drive purchases. These pages are often highly persuasive, combining powerful copy with compelling visuals to convince visitors to buy.

Sales pages can be categorized into two types:

Short-form sales pages: These are ideal for straightforward products that don’t require much explanation, such as a trendy T-shirt or a digital download.
Long-form sales pages: These work best for complex or high-ticket items, like luxury goods or software subscriptions. They provide detailed information, testimonials, and even storytelling to address potential objections and build trust.

A strong sales page typically includes:

A headline that grabs attention.
Persuasive body copy that outlines the product’s benefits.
High-quality images or videos showcasing the product.
Customer testimonials or case studies for social proof.
A clear and compelling CTA, such as “Buy Now” or “Add to Cart.”

Shopify Splash Page

A splash page is a visually engaging landing page that appears before visitors access the main content of your site. These pages are perfect for delivering announcements, promotions, or important messages.

For example, during a holiday sale, a Shopify splash page might display a festive banner announcing “25% Off All Items – This Week Only,” along with a prominent CTA directing visitors to shop the collection.

Viral Page

The viral page focuses on creating content that’s highly shareable, helping to spread brand awareness organically. These pages often include trendy or entertaining elements, such as quizzes, videos, or games, that encourage visitors to share them with friends.

For instance, a Shopify store selling kitchen gadgets might create a quiz titled “What’s Your Cooking Personality?” Visitors could share their results on social media, driving traffic back to the site.

How to Create A Landing Page on Shopify: 3 Ways

Shopify provides multiple options for creating landing pages, catering to different skill levels and customization needs:

Using Shopify’s Built-in System

The easiest way to create a landing page is through Shopify’s theme editor. Simply use the drag-and-drop functionality to design a page template, then apply it to a new page. This method is beginner-friendly and works well for straightforward campaigns.

Using Liquid for Customization

For advanced customization, Shopify’s Liquid coding language offers endless possibilities. By creating a new template and modifying its HTML, you can design a unique landing page tailored to your brand’s needs. This approach is best suited for those with coding experience or access to a developer.

Using GemPages

GemPages is a third-party app that simplifies landing page creation with its intuitive drag-and-drop editor. Choose from a variety of templates, customize the design to match your branding, and publish your page in minutes. This method combines ease of use with professional results.

Here’s an expanded version of the 10 Tips to Create A High-Converting Shopify Landing Page section to add more depth and meet the target word count. Each tip has been elaborated further with actionable insights and examples:

10 Tips to Create A High-Converting Shopify Landing Page

Creating a landing page that converts isn’t just about good design; it’s about understanding your audience and crafting an experience that leads them to take action. These 10 tips will guide you in building a Shopify landing page that turns visitors into customers.

Set a Clear Goal

Every landing page needs a singular, focused objective. Trying to achieve too many goals on one page can confuse visitors and dilute the effectiveness of your message. For instance, if your goal is to promote a seasonal sale, avoid adding elements unrelated to that promotion, such as newsletter sign-ups or unrelated product suggestions.

By clearly defining your goal—whether it’s to sell a specific product, collect emails, or drive traffic to another page—you can structure every element of the landing page to support that purpose. Use analytics tools to track the success of your goal and refine your approach over time.

Identify Target Audience

A deep understanding of your audience allows you to create a landing page that resonates with their needs, preferences, and pain points. Start by developing customer personas that outline the demographics, interests, and challenges of your ideal buyers.

For example, if your Shopify store sells eco-friendly home goods, your audience might value sustainability and functionality. Use this knowledge to craft a message that highlights your products’ eco-conscious features, such as “Made from 100% recycled materials.” Tailor your visuals and language to match their expectations, ensuring your landing page feels relevant and personal.

Determine Value Proposition

Your value proposition is what sets your offer apart from competitors. It should clearly answer the question: “Why should someone choose your product or service over others?” A compelling value proposition focuses on the benefits to the customer rather than just the features.

For example, instead of simply stating, “Our shoes are made with premium leather,” emphasize the benefit: “Experience ultimate comfort and durability with our handcrafted leather shoes, designed to last for years.” Make your value proposition prominent on the page by placing it in the headline or above the fold.

Present a Clear Message

Simplicity is key to keeping visitors engaged. Avoid overwhelming them with jargon, lengthy paragraphs, or unnecessary details. Instead, use short, benefit-driven sentences and bullet points to make your message digestible.

For instance, if you’re promoting a skincare product, replace a lengthy description with concise benefits like:

Reduces fine lines in just two weeks.
Formulated with 100% organic ingredients.
Dermatologist-approved for sensitive skin.

Clear messaging ensures visitors immediately understand what you’re offering and why it matters to them.

Make Headlines Stand Out

Your headline is the first impression your landing page makes, so it needs to be powerful and attention-grabbing. A great headline communicates your offer’s value while sparking curiosity.

For example, instead of a generic headline like “Welcome to Our Sale,” opt for something more specific and engaging, such as “Get 50% Off Your Favorite Styles—This Weekend Only!” Pair your headline with subheadings that expand on the offer, providing context without stealing focus.

Create Compelling CTA Buttons

Call-to-action (CTA) buttons are the conversion engine of your landing page. They guide visitors toward the action you want them to take, whether it’s buying a product, signing up for a newsletter, or downloading a resource.

To make your CTA buttons effective:

Use actionable language: Replace vague phrases like “Submit” with specific ones like “Get My Discount” or “Shop the Collection.”
Make them stand out: Use contrasting colors, bold fonts, and sufficient white space to draw attention.
Create urgency: Add time-sensitive elements, such as “Limited Offer” or “Ends Tonight,” to encourage immediate action.

For example, if you’re running a free shipping promotion, a CTA like “Claim Free Shipping Today!” is more compelling than simply “Learn More.”

Use Stunning Imagery

Visuals play a critical role in engaging visitors and conveying your brand’s message. High-quality images and videos can evoke emotions, showcase products, and make your landing page more visually appealing.

When selecting visuals:

Use lifestyle images to show products in use, helping visitors imagine themselves using them.
Include close-up shots for detailed products, like jewelry or electronics.
Opt for videos that demonstrate features or share customer testimonials.

For example, if you sell outdoor gear, a hero image featuring hikers using your products in a scenic setting can inspire and attract your target audience. Ensure all visuals are optimized for fast loading times to avoid slowing down your page.

Show Social Proof

Social proof reassures visitors that your product or service is trustworthy and valued by others. This could include customer reviews, testimonials, case studies, or user-generated content like photos or videos.

For maximum impact:

Feature quotes from satisfied customers alongside their photos.
Highlight star ratings and the number of reviews a product has received.
Include logos or mentions of media outlets that have featured your brand.

For example, a Shopify landing page for a skincare brand could display a testimonial like: “I’ve been using this serum for a month, and my skin has never felt so hydrated. Highly recommend!” Adding before-and-after photos or video testimonials can make the social proof even more compelling.

Remove Conversion Barriers

Visitors are more likely to convert when the process is smooth and seamless. Common barriers, such as slow loading times, complex navigation, or lengthy forms, can deter potential customers.

To remove these obstacles:

Optimize page speed by compressing images and using fast hosting solutions.
Use a mobile-responsive design to ensure the page looks great on all devices.
Simplify forms by only asking for essential information, such as an email address.
Offer multiple payment options and clearly display return policies.

For example, if your goal is to collect leads, a short form with just two fields—name and email—will outperform a long form with unnecessary fields.

Improve SEO

Even the most beautifully designed landing page won’t be effective if no one sees it. Search engine optimization (SEO) helps drive organic traffic to your Shopify landing page by making it discoverable on Google and other search engines.

To optimize your page:

Conduct keyword research to identify terms your target audience is searching for.
Use these keywords in strategic places, such as the title, meta description, headers, and alt text for images.
Write a compelling meta description that encourages clicks, like “Discover our limited-time offer on premium organic skincare. Free shipping on all orders!”
Ensure your page loads quickly and is mobile-friendly, as these factors influence search rankings.

For example, if you’re selling handmade candles, target keywords like “soy candles for relaxation” or “best natural candles for gifts.” Pair this with engaging content that answers common customer questions, such as “How are soy candles better for the environment?”

Conclusion

A high-converting Shopify landing page is an indispensable asset for any e-commerce business. By leveraging the right types of landing pages, using Shopify’s tools effectively, and implementing proven strategies, you can create pages that not only engage visitors but also drive measurable results. Whether your goal is to generate leads, boost sales, or increase brand awareness, the tips outlined in this guide will help you achieve success in 2025 and beyond.

253 total views, 3 views today