If you’re a Shopify merchant looking to scale your store with email and SMS marketing, Omnisend might just be the best tool for the job. Built specifically for eCommerce, Omnisend offers powerful automation, seamless Shopify integration, and multichannel messaging—all in one platform.
In this comprehensive review, we’ll walk through Omnisend’s core features, pros and cons, how it stacks up against competitors like Klaviyo and Shopify Email, and how to set it up. Whether you’re just starting out or managing a fast-growing store, this app has something for every Shopify seller.
What is Omnisend?
Omnisend is an all-in-one email and SMS marketing automation platform designed for eCommerce businesses. It helps merchants build and manage campaigns, recover abandoned carts, onboard new customers, and drive repeat purchases.
Omnisend integrates natively with Shopify, allowing you to sync customer data, order history, and products for highly personalized messaging.
Key use cases include:
- Sending promotional campaigns via email and SMS
- Automating cart recovery and welcome sequences
- Segmenting customers for targeted messages
- Collecting leads through signup forms and popups
- Measuring campaign performance in real-time
Why Shopify Merchants Use Omnisend
For Shopify merchants, the biggest selling points of Omnisend are simplicity, automation, and results. It saves you hours of manual work by automating high-converting flows like welcome emails and abandoned cart recovery. At the same time, it gives you professional-grade tools to create engaging emails and SMS campaigns without needing a designer or developer.
Omnisend helps you:
- Convert new visitors into subscribers
- Convert subscribers into paying customers
- Re-engage old or inactive customers
- Boost lifetime value through post-purchase marketing
This makes it especially useful for small to medium-sized merchants who want to maximize marketing results with minimal effort.
Best Features of Omnisend
| Feature | Description |
| Email Marketing | Drag-and-drop email builder, templates, segmentation, and A/B testing. |
| SMS Marketing | Send personalized SMS messages with automation and scheduling. |
| Automation Workflows | Pre-built flows for abandoned carts, welcome series, post-purchase, and more. |
| Signup Forms | Popups, flyouts, embedded forms, and gamified “Spin to Win” forms to grow your list. |
| Product Recommendations | Personalized product blocks within emails based on browsing or purchase behavior. |
| Analytics & Reporting | Detailed reporting on revenue, open rates, click rates, and conversions. |
| Audience Segmentation | Build smart segments based on behavior, geography, lifecycle, and purchase history. |
| Multichannel Campaigns | Email, SMS, and push notifications all in one place. |
| Shopify Integration | Syncs products, orders, and customer data in real-time. |
Pros and Cons of Omnisend
Here’s our breakdown of what’s great and what you should consider before choosing Omnisend
Point of View:
Omnisend offers a strong balance between usability and functionality, especially for growing stores. The automation and templates are time-savers, though pricing may increase as your contact list scales.
| Pros | Cons |
| Easy to use drag-and-drop campaign builder | Pricing increases with total contact count, not just active users |
| Built-in automation templates save time | Some advanced features are only available on paid tiers |
| Seamless Shopify integration | A/B testing tools are basic compared to Klaviyo |
| Free plan includes key features | Limited customization for SMS flows |
| 24/7 support available on all plans | Reporting could be deeper for large-scale marketers |
How to Set Up Omnisend on Your Shopify Store
One of Omnisend’s biggest advantages is how easy it is to get started. You can go from installation to launching your first automated campaign in under 30 minutes.
Step-by-Step Setup Instructions:
- Install the App from Shopify App Store
Go to the Omnisend listing and click “Add App.” Approve the permissions. - Connect Your Store
Omnisend will automatically sync your Shopify data: customers, orders, and products. - Create Your First Email Campaign
Use the drag-and-drop editor to create a branded newsletter or promotion. Choose from a library of pre-designed templates. - Set Up Automations
Navigate to the “Automation” tab and activate one of the pre-built workflows like:
- Welcome Series
- Cart Abandonment
- Order Confirmation
- Post-Purchase Follow-Up
- Welcome Series
- Each workflow is customizable. You can edit messages, add delays, and adjust targeting rules.
- Add a Signup Form
Build a popup, embed a form on your homepage, or launch a gamified lead magnet like “Spin to Win” to grow your email list.
- Track Results in the Analytics Dashboard
Omnisend’s dashboard shows revenue, engagement, and campaign performance in one place. You can see how each workflow contributes to sales.
Interface Experience:
The app’s dashboard is well-organized with clear tabs: Campaigns, Automations, Forms, Reports, and Audience. The workflow builder is visual and uses a block system for simple drag-and-drop editing. No technical skills required.
How Omnisend Compares to Other Apps
Let’s see how Omnisend stacks up against some of its biggest competitors:
| Feature | Omnisend | Klaviyo | Shopify Email |
| Email Marketing | Advanced | Advanced | Basic |
| SMS Marketing | Included in all plans | Separate pricing | Not available |
| Automation Workflows | Pre-built and customizable | Highly advanced | Limited |
| Shopify Integration | Native, real-time sync | Native | Native |
| Ease of Use | Beginner-friendly | Moderate | Very easy |
| Free Plan | Yes (up to 250 contacts) | Yes (limited features) | Yes (very basic) |
| Support | 24/7 email and chat | Email-only on lower tiers | Limited |
Point of View:
Omnisend hits a sweet spot between functionality and affordability. Klaviyo is powerful but complex and expensive. Shopify Email is easy but too limited for serious marketers. For merchants who want automation without a learning curve, Omnisend is the best of both worlds.
Real User Feedback
With 6,000 reviews and an average rating of 4.7 out of 5 stars on the Shopify App Store, Omnisend is one of the most highly-rated marketing apps.
Here’s what some users are saying:
- “It has helped us recover thousands of dollars in abandoned cart sales. Easy to use and affordable.”
- “Best email/SMS app I’ve used so far. The automations are a game changer.”
- “Customer support was super helpful when I needed help setting up my first workflow.”
This positive feedback highlights not only the app’s ease of use but also its measurable impact on sales.
Frequently Asked Questions
Is Omnisend free?
Yes, Omnisend offers a free plan that includes up to 250 contacts and 500 email sends per month, along with automation and SMS tools.
Can I use Omnisend if I already have an email list?
Yes, you can import your list via CSV or integrate it with other platforms during setup.
Does it work for international stores?
Yes, Omnisend supports multi-language content, international time zones, and geo-targeting.
Can I customize the automation workflows?
Absolutely. All workflows are fully customizable with filters, delays, and message variations.
Final Thoughts: Is Omnisend Worth It?
If you’re a Shopify store owner looking to simplify your email and SMS marketing while boosting conversions and customer retention, Omnisend is a top-tier choice.
It’s built for eCommerce, doesn’t require technical skills, and automates your most valuable marketing workflows—like abandoned cart recovery and welcome emails—right out of the box.
With its generous free plan and easy setup, there’s no reason not to give it a try.
Ready to grow your store with better marketing?
Try Omnisend on Shopify now: https://apps.shopify.com/omnisend
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